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Niken Aprilia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE DI SENAYAN CITY Niken Aprilia; Tukidi
Jurnal Manajemen Vol 6 No 1 (2021): Volume 6 No 1 Tahun 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.597 KB) | DOI: 10.54964/manajemen.v6i1.160

Abstract

This study aims to determine the effect of product quality, price, and brand image on purchasing decisions for Converse shoes in Senayan City. This research design is causal quantitative. The population in this study are all consumers who use Converse products and the research sample conducted is 115 respondents, the sampling technique used is Nonprobability Sampling, and compiling the sample based on Accidental Sampling. Methods of data analysis using the instruments used, classical assumption test, and hypothesis testing. The results showed that Product Quality (X1), Price (X2), and Brand Image (X3), both simultaneously and partially had a positive and significant effect on Purchase Decisions.
Co-Authors Tukidi