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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) ARRUS Journal of Social Sciences and Humanities
B., Mesra
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake Toba Saragih, Megasari Gusandra; Surya, Elfitra Desy; B., Mesra
ARRUS Journal of Social Sciences and Humanities Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum583

Abstract

The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the covid-19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a nonprobability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pengguna Kartu Telkomsel Yang Dimoderasi Oleh Brand Image Pada CV. Sinar Telekom Pulungan, Tio Candra; B., Mesra
Jurnal Manajemen Akuntansi (JUMSI) Vol 5, No 3: 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v5i3.7767

Abstract

This study aims to determine the effect of product quality and price on the satisfaction of Telkomsel card users moderated by brand image at CV Sinar Telekom. This type of research is quantitative. The population in this study were consumers who purchased Telkomsel cards at CV Sinar Telekom. With the Accidental Sampling sampling technique using the lemeshow formula, a sample of 100 respondents was obtained. The data analysis technique used in this study is the Data analysis technique in this study uses descriptive statistical analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study indicate that product quality does not affect consumer satisfaction. However, price affects consumer satisfaction. In addition, brand image can strengthen the influence of product quality and price on consumer satisfaction of Telkomsel cards at CV Sinar Telekom.
Co-Authors , Elfitra Desy Surya Pulungan, Tio Candra