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Journal : Jurnal Ilmu Komunikasi dan Sosial Politik

Analisis Efektivitas Penyampaian Bahasa Dalam Buku How To Win And Influence People Ghazi Alghifari Maulidan Ryanto; Firdaus Ramadhani Triandi; Farras Syakira Ardiyanti; Hana Dwi Ramadhani; Natalia Desy Anggraeni
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1949

Abstract

The book “How to Win Friends and Influence People” by Dale Carnegie is a book that discusses how to build relationships between people using effective communication methods. Effective communication is useful for attracting the attention of others, maintaining a relationship, and building a good self-image. This research aims to enable readers to understand the content of the material conveyed by Dale Carnegie through the book “How to Win Friends and Influence People” about the application of good and effective communication principles and strategies in everyday life. This research uses a descriptive qualitative method of literacy based on literature study with books, e-books, and scientific articles as references. This research method prioritizes the analysis of what has been read and concludes it with academic language. The overall content in this book includes basic techniques in handling people, how to make yourself liked by people, how to attract people with your mindset, and how to become a good leader.
Penggunaan Bahasa dalam Komunikasi Tasya Farasya untuk Branding Produk "Mother Of Pearl" di Instagram Zein Sheilawati Putri; Naida Nasywa Cahyarani; Muhammad Fadhlan Fauqa; Linggar Apritataqwa Giandivari; Natalia Desy Anggraeni
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1967

Abstract

Instagram has helped Tasya Farasya build her beauty brand called "Mother of Pearl". Tasya has created an emotional connection with her followers by using persuasive and engaging language, reflecting the brand's original, gentle, and luxurious values. Tasya has improved its brand image and increased its appeal in the Indonesian beauty market through innovative and interactive content. The strategic communication method she uses to increase the allure of "Mother of Pearl" products by displaying premium and elegant quality, in addition to expanding a loyal and engaged customer base.