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Scenario Planning Development for Food Advertising Supervison in Digital Media Distruption Era Sarah, Shanty; Siallagan, Manahan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3132

Abstract

The number of digital advertising channels is expected to overgrow in the future. The overgrowth of digital advertising will potentially increase the risk of advertising that does not comply with the requirements. Food advertising control will continue to face uncertainties in the future. Food and beverage companies have spotted opportunities in integrated communication in digital advertising such as programmatic advertising, advergames, native advertising, unidentified advertising by influencers, and blockchain advertising, which are expected to grow in the next five years. The key focal issue of this research is how digital media technology will affect the supervision of food advertising in Indonesia over the next five years. The study involved expert representatives from the Indonesian FDA, Provincial Health Office, Ministry of Communication and Informatics, University, Broadcasting Committee, Association of Advertising Companies, Food and Beverage Company Association, and e-commerce Association. Through in-depth interviews, 17 driving forces were identified and two critical uncertainties were defined. Those two critical uncertainties, digital technology advancement and digital literacy are formulated into four scenario frameworks. The research also constructs the early warning signals and indicators that distinguish one scenario from another. Scenario planning enables an organization to anticipate the uncertain future and its consequences, which necessitates carefully planning strategic responses to future opportunities and threats.
Readiness Level of Bottled Drinking Water Production Facilities in Meeting Good Processed Food Production Requirements in the Aceh and Bogor Regions Sarah, Shanty; Zain, Ufaizah
Indonesian Health Journal (IHJ) Vol. 3 No. 2 (2024): Indonesian Health Journal
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/ihj.v3i2.448

Abstract

Bottled drinking water (AMDK) is a food product consumed by all levels of society in Indonesia and produced in large quantities. This widespread consumption has resulted in AMDK being categorized as a high-risk food. To maintain product safety and quality, the government issued several regulations governing producers in producing AMDK products, including the obligation to implement Good Processed Food Production Methods (CPPOB). However, not all AMDK producers have and fulfill the requirements for implementing CPPOB. This research aims to analyze the distribution of AMDK producers and the level of readiness of AMDK production facilities in the Aceh and Bogor regions. This research also aims to map the distribution of AMDK production facilities and compare the CPPOB values in the two regions. The research was carried out using a survey method to collect data regarding the distribution of AMDK producers and the level of readiness of production facilities in the Aceh and Bogor regions. The data collected was then analyzed to create a map of the distribution of AMDK production facilities and calculate and compare CPPOB values in the two regions. The analysis results show that the CPPOB value in the Bogor region is higher (76.56%) than in the Aceh region (50%). This difference is caused by the different scale characteristics of the AMDK production business in the two regions. Several clauses cause the CPPOB value of AMDK production facilities to be D and C, including those related to process control and prevention of cross-contamination, raw materials, packaging, and final products; personnel training; employee facilities, and personnel cleanliness; in-house testing laboratory; as well as building construction and layout.
Readiness Level of Bottled Drinking Water Production Facilities in Meeting Good Processed Food Production Requirements in the Aceh and Bogor Regions Sarah, Shanty; Zain, Ufaizah
Indonesian Health Journal Vol. 3 No. 2 (2024): Indonesian Health Journal
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/ihj.v3i2.448

Abstract

Bottled drinking water (AMDK) is a food product consumed by all levels of society in Indonesia and produced in large quantities. This widespread consumption has resulted in AMDK being categorized as a high-risk food. To maintain product safety and quality, the government issued several regulations governing producers in producing AMDK products, including the obligation to implement Good Processed Food Production Methods (CPPOB). However, not all AMDK producers have and fulfill the requirements for implementing CPPOB. This research aims to analyze the distribution of AMDK producers and the level of readiness of AMDK production facilities in the Aceh and Bogor regions. This research also aims to map the distribution of AMDK production facilities and compare the CPPOB values in the two regions. The research was carried out using a survey method to collect data regarding the distribution of AMDK producers and the level of readiness of production facilities in the Aceh and Bogor regions. The data collected was then analyzed to create a map of the distribution of AMDK production facilities and calculate and compare CPPOB values in the two regions. The analysis results show that the CPPOB value in the Bogor region is higher (76.56%) than in the Aceh region (50%). This difference is caused by the different scale characteristics of the AMDK production business in the two regions. Several clauses cause the CPPOB value of AMDK production facilities to be D and C, including those related to process control and prevention of cross-contamination, raw materials, packaging, and final products; personnel training; employee facilities, and personnel cleanliness; in-house testing laboratory; as well as building construction and layout.