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All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Alam, Saidul
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Sanger Coffee: between Cultural Media and Diplomacy Alam, Saidul; Nasution, Muhammad Mahruf; Pohan, Syafruddin
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3510

Abstract

This study describes the Sanger Coffee which is between cultural media and diplomacy. This research uses descriptive research with a qualitative research approach. The research locations taken were several coffee shops around Jalan Doctor Mansur, Padang Bulan, Medan City. The unit of analysis in this study is Sanger Arabica in coffee shop media and diplomacy. The key informants in this research are people who form diplomacy in coffee shops and additional informants are people who form social networks in coffee shops around Padang Bulan Village. Data analysis using data interpretation techniques. The results of the study show that when people consume Sanger Coffee in a coffee shop, it becomes a place for free discussion by the community about the current socio-political and cultural conditions that occur around the community. In addition, Sanger Coffee is used as a tool to express oneself and create a micro network social for coffee shops.
VALUE CHAIN ANALYSIS OF COFFEE IN ENHANCING THE COMPETITIVENESS OF INDONESIA’S COFFEE AGRIBUSINESS Alam, Saidul
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7431

Abstract

This study aims to analyze the structure of the coffee value chain and its role in enhancing the competitiveness of Indonesia’s coffee agribusiness. The research employed a qualitative descriptive approach using a case study method in several major coffee-producing regions in Indonesia, including Aceh, North Sumatra, and Sulawesi. Data were collected through in-depth interviews, field observations, and document analysis involving coffee farmers, processing actors, traders, SMEs, and coffee exporters. The data were analyzed thematically to describe the value chain structure and identify key factors influencing agribusiness competitiveness. The results indicate that Indonesia’s coffee value chain consists of five main stages: production, post-harvest handling, processing, distribution, and marketing. The highest value added is generated at the processing and marketing stages, while farmers at the upstream level receive relatively low value added. Key factors influencing coffee agribusiness competitiveness include product quality, technology adoption, institutional roles, and access to capital. Optimizing the value chain through improved post-harvest quality, technological adoption, and strengthened institutional support can enhance the competitiveness of Indonesian coffee in the global market. This study recommends improving access to finance and strengthening farmers’ capacity as key strategies for developing a sustainable national coffee agribusiness.
Co-Authors Nasution, Muhammad Mahruf Pohan, Syafruddin