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All Journal Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL PUSTAKA KOMUNIKASI Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) International Journal of Social, Economic, and Business
Rahmawati, Dian Hutami
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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CREATING SHARED VALUE (CSV) MELALUI RUANG SWAKRIYA SEBAGAI PEMBERDAYAAN MASYARAKAT SECARA BERKELANJUTAN DI SURABAYA Rahmawati, Dian Hutami; Rizky, Andisa; Mustikasari, Ratih Pandu; Tutiasri, Ririn Puspita
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 2 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.2.229-240

Abstract

Tanggung jawab sosial merupakan salah satu kewajiban yang harus dilakukan oleh perusahaan sebagai bentuk kepedulian terhadap masyarakat. Perusahaan saat ini diharapkan mampu berfokus kepada sustainability development bukan hanya pada program pemberian yang berlangsung satu kali. Ruang Swakriya (makerspace) merupakan bengkel kreatif yang hadir sebagai wadah dan jembatan antara tenaga ahli dan kelompok masyarakat. Keselarasan ini membuat banyak perusahaan menggunakan ruang swakriya sebagai partner dalam pelaksanaan program tanggung jawab sosial. Artikel ini berfokus kepada bagaimana program Creating Shared Value (CSV) dilaksanakan melalui ruang swakriya sebagai bentuk pemberdayaan masyarakat (community development). Artikel ini bertujuan untuk melihat adanya pergeseran nilai CSR kepada Corporate Shared Value melalui Ruang Swakriya, Ruang Swakriya (Makerspace) sebagai sarana pemberdayaan masyarakat from society to society, dan maksimalnya modal sosial dan jejaring masyarakat dalam Program CSV melalui ruang Swakriya. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan objek penelitian satu-satunya ruang swakriya di Surabaya yakni SUBstitute Makerspace. Metode penelitian yang digunakan dalam artikel ini adalah studi kasus. Hasil dari penelitian memperlihatkan adanya pergeseran makna pada program tanggung jawab sosial yakni melibatkan community development atau pemberdayaan masyarakat, adanya ruang swakriya sebagai perpanjangan tangan perusahaan dalam melaksanakan program CSV, dan program CSV mampu memaksimalkan modal sosial (tenaga ahli) juga memperkuat jejaring masyarakat antar sektornya baik perusahaan, ruang swakriya, tenaga ahli dan kelompok masyarakat.
KOMUNIKASI INTERPERSONAL KORBAN LOVE BOMBING SEBAGAI BENTUK KEKERASAN BERBASIS GENDER: Studi Kasus Kekerasan Berbasis Gender pada Akun @SBYFESS Annisya, Annisya Ayu Azzahra; Rahmawati, Dian Hutami
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 4 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v4i1.1187

Abstract

A type of manipulative behavior in relationships known as love bombing is when a person focuses on controlling their partner. Information was collected through in-depth interviews with informants who commented in the @SBYFESS community, who were purposively selected based on their love bombing experiences. This research method uses qualitative data analysis and qualitative case study approach with data collection techniques in the form of interviews and documentation to 8 informants who live in Surabaya. The results show that love bombing is a complex type of psychological violence that affects the victim's interpersonal communication through patterns of emotional manipulation, control, and decreased self-confidence. The results show how interpersonal communication relationships in relationship development have duplicated the Orientation stage with the Active Exploration stage in Social Penetration Theory. The perpetrator is also able to create emotional dependence and communicate by manipulating and controlling the aspects contained in the success of interpersonal communication in the form of empathy, support, positive attitudes, and equality in developing relationships at the Affective stage in Social Penetration Theory. So that the relationship that has been indicated by love bombing behavior, will never reach the Stable stage in the last stage of Social Penetration Theory. This research supports the theoretical understanding of the love bombing phenomenon to the dynamics of gender-based violence in interpersonal communication. Jenis perilaku manipulatif dalam hubungan yang dikenal sebagai love bombing adalah ketika seseorang berfokus pada mengendalikan pasangannya. Informasi dikumpulkan melalui wawancara mendalam dengan informan yang berkomentar dalam komunitas @SBYFESS, yang dipilih secara purposif berdasarkan pengalaman love bombing yang dialami informan terkait. Metode penelitian ini menggunakan analisis data secara kualitatif dan pendekatan studi kasus kualitatif dengan teknik pengambilan data berupa wawancara dan dokumentasi kepada 8 informan yang berdomisili di Surabaya. Hasil penelitian menunjukkan bahwa love bombing adalah jenis kekerasan psikologis yang kompleks yang memengaruhi komunikasi interpersonal korban melalui pola manipulasi emosional, kontrol, dan penurunan kepercayaan diri. Hasil penelitian menunjukkan bagaimana hubungan komunikasi interpersonal dalam pengembangan hubungan sudah merangkap tahap Orientasi dengan tahap Aktif Eksplorasi pada Teori Penetrasi Sosial. Pelaku juga mampu membuat ketergantungan emosional dan berkomunikasi dengan cara memanipulasi dan mengontrol pada aspek yang terkandung dalam keberhasilan komunikasi interpersonal dalam bentuk empati, dukungan, sikap sositif, dan kesetaraan dalam pengembangan hubungan pada tahap Afektif dalam Teori Penetrasi Sosial. Sehingga hubungan yang sudah terindikasi perilaku love bombing, tidak akan pernah sampai pada tahap Stabil dalam tahap terakhir Teori Penetrasi Sosial. Penelitian ini mendukung pemahaman teoritis tentang fenomena love bombing hingga dinamika kekerasan berbasis gender dalam komunikasi interpersonal.
Semiotic Analysis of the Representation of Impulsive Buying in the Drama Series “Pay Later” Rahadi, Baihaqi Ammar; Rahmawati, Dian Hutami
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.61

Abstract

This study explores the representation of impulsive buying behavior in the Indonesian drama series Pay Later using a qualitative approach with semiotic analysis. Impulsive buying, often driven by emotional or social triggers, is increasingly normalized in digital consumer culture particularly among young urban populations influenced by media and financial technologies. The purpose of this study is to uncover how visual and narrative elements in the series construct meanings around impulsive consumption. Drawing on Stuart Hall’s theory of representation and John Fiske’s three levels of semiotic analysis reality, representation, and ideology this research examines 18 selected scenes from the series that contain symbolic cues related to consumer behavior. The findings reveal that Pay Later portrays impulsive buying as an emotionally justified and socially accepted behavior, facilitated by seamless financial technology such as Buy Now Pay Later (BNPL) services. Characters are shown using BNPL as a lifestyle solution, often without awareness of long-term consequences. The series also embeds consumerist ideology through status-driven dialogue and dramatized debt consequences such as anxiety, job loss, and family conflict. Additionally, the narrative highlights the influence of social media and self-branding, where impulsive consumption is performed for digital validation. These representations reflect broader socio-economic realities in Indonesia, where financial technology intersects with identity and peer pressure. The study concludes that media texts like Pay Later do not simply reflect consumer behavior but actively participate in shaping it through symbolic and ideological framing. The implication of this research is the need for increased media literacy, particularly in recognizing how media constructs financial norms and consumption values. The findings may be useful for educators, policymakers, and content creators in addressing the impact of media on consumer behavior in the digital era.
Interpersonal Communication in Supporting Organizational Climate in Air Traffic Controller Airnav Surabaya Rusdi, Ahmad Avairus; Rahmawati, Dian Hutami
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 4 No 2 (2025): Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v4i2.1208

Abstract

Komunikasi merupakan salah satu cara yang digunakan manusia untuk saling bertukar informasi. Dalam lingkup organisasi, proses komunikasi interpersonal dapat dipengaruhi oleh beberapa faktor, salah satunya adalah iklim organisasi. Penelitian ini bertujuan untuk mengeksplorasi peran komunikasi interpersonal dalam menunjang iklim organisasi di ruang pelayanan Air Traffic Controller (ATC) AirNav Surabaya. Menggunakan pendekatan kualitatif, data diperoleh melalui wawancara mendalam dengan informan yang dipilih secara purposive sampling. Teknik analisis data dilakukan melalui tiga tahap, data reduction, data display, dan conclusion drawing. Temuan penelitian menunjukkan bahwa komunikasi interpersonal antar staf ATC terkhusus dalam satu ruangan telah berkontribusi dalam menciptakan suasana kerja yang kondusif dan mendukung kelancaran pengaturan lalu lintas udara. Selain itu, komunikasi yang terbuka dan efektif di antara anggota tim juga membantu mengurangi stres, meningkatkan kolaborasi, serta memperkuat iklim organisasi yang lebih suportif dan inklusif. Temuan ini menegaskan bahwa dalam konteks ATC, komunikasi yang lancar dan saling percaya bukan hanya penting untuk kesejahteraan staf, tetapi juga untuk keselamatan penerbangan dan kelancaran operasional yang optimal​. Selain itu, Temuan ini memberikan wawasan penting bagi pengelola ATC (AirNav Indonesia) untuk lebih fokus pada pengembangan keterampilan komunikasi interpersonal sebagai bagian integral dari pengelolaan iklim organisasi yang sehat. Communication is one of the ways used by humans to exchange information. In the scope of the organization, the interpersonal communication process can be influenced by several factors, one of which is the organizational climate. This study aims to explore the role of interpersonal communication in supporting the organizational climate in the Air Traffic Controller (ATC) service room of AirNav Surabaya. Using a qualitative approach, data was obtained through in-depth interviews with informants selected by purposive sampling. Data analysis techniques were carried out through three stages, data reduction, data display, and conclusion drawing. The findings of the study indicate that interpersonal communication between ATC staff, especially in one room, has contributed to creating a conducive working atmosphere and supporting the smooth running of air traffic control. In addition, open and effective communication between team members also helps reduce stress, increase collaboration, and strengthen a more supportive and inclusive organizational climate. These findings confirm that in the context of ATC, smooth and trusting communication is not only important for staff welfare, but also for flight safety and optimal operational smoothness. In addition, these findings provide important insights for ATC managers (AirNav Indonesia) to focus more on developing interpersonal communication skills as an integral part of managing a healthy organizational climate.
MANAJEMEN PUBLIC RELATIONS DI PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT SIER DALAM COMMUNITY DEVELOPMENT DAN CORPORATE SOCIAL INNOVATIONS Kristianti, Adsity Nadyra; Rahmawati, Dian Hutami
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 4 No 2 (2025): Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v4i2.1287

Abstract

Penelitian ini menganalisis manajemen public relations (PR) dalam program Corporate Social Responsibility (CSR) PT Surabaya Industrial Estate Rungkut (SIER) untuk community development dan corporate social innovation (CSI). Dengan pendekatan deskriptif kualitatif, penelitian ini mengeksplorasi empat tahapan PR—finding the fact and defining the problem, planning and programming, taking action and communication, dan evaluating the program. PT SIER mengimplementasikan CSR dengan tipe community relations, community service, dan community empowerment yang mencakup pemberdayaan UMKM, pembangunan infrastruktur, dan pelatihan digital marketing. Namun, tahap penyadaran pada community development belum optimal karena absennya social mapping. Tahap pengkapasitasan melibatkan pemberian dana dan pelatihan, sedangkan pendayaan difokuskan pada kolaborasi internasional seperti business matching. Program CSR PT SIER juga mengadopsi prinsip CSI: kolaborasi multisektoral dengan pemerintah dan mitra strategis; inovasi berkelanjutan dalam pelatihan digital dan water recycle; serta penyelarasan dengan bisnis untuk menciptakan nilai bersama (shared value). Hasil penelitian menunjukkan bahwa CSR PT SIER memberikan dampak dalam meningkatkan kapasitas dan kemandirian masyarakat. Namun, peningkatan sistem monitoring jangka panjang dan penguatan social mapping diperlukan untuk memastikan keberlanjutan program. Penelitian ini memberikan kontribusi teoretis dalam studi CSR berbasis community development dan praktik inovasi sosial perusahaan. This study analyzes the public relations (PR) management in the Corporate Social Responsibility (CSR) program of PT Surabaya Industrial Estate Rungkut (SIER) focusing on community development and corporate social innovation (CSI). Using a qualitative descriptive approach, this research explores the four stages of PR management—finding the fact and defining the problem, planning and programming, taking action and communication, and evaluating the program. PT SIER implements CSR through community relations, community service, and community empowerment programs, which include MSME empowerment, infrastructure development, and digital marketing training. However, the awareness stage in community development remains suboptimal due to the absence of social mapping. The capacity-building stage involves funding and training, while the empowerment stage emphasizes international collaboration, such as business matching. PT SIER's CSR program also adopts CSI principles: multisectoral collaboration with governments and strategic partners, sustainable innovation through digital training and water recycling, and business alignment to create shared value. The findings show that PT SIER's CSR programs enhance the capacity and independence of the community. However, improvements in long-term monitoring systems and formal social mapping are required to ensure program sustainability. This study contributes theoretically to CSR practices based on community development and corporate social innovation.
Analisis Komunikasi Strategis Public Relations Bank Indonesia dalam Sosialiasasi Kebijakan Moneter kepada Stakeholders Fauziah, Almira Nur; Rahmawati, Dian Hutami
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1302

Abstract

This research aims to analyze Bank Indonesia's Public Relations (PR) communication strategy in socializing monetary policy to external stakeholders. This study used a qualitative descriptive approach with Cutlip, Center, and Broom strategic communication models as an analysis framework. The research results show that Bank Indonesia's PR implements four stages of communication strategies: finding the fact and defining the problem, planning and programming, taking action and communicating, and evaluation. PR Bank Indonesia maps stakeholders, including parliament, government, banking, market players, academics, mass media, and the general public. Omnichannel communication that integrates Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL) is used to reach audiences with segmented approaches. Strategy evaluation is conducted through surveys, FGD, and feedback analysis from the community on social media and mass media as well as annual evaluation through EVAKOM (Communication Evaluation). This study found that people's demographic diversity is a major challenge, so a flexible approach is needed to simplify monetary policy information to make it easier to understand.  
Komunikasi Terapeutik Purnomo dengan ODGJ Dalam Konten Youtube "Purnomo Belajar Baik" Tamano, Indah Puspita; Rahmawati, Dian Hutami
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.5619

Abstract

This study aims to analyze Purnomo's therapeutic communication practices in interactions with people with mental disorders (ODGJ) in the YouTube account "Purnomo Belajar Baik" (Purnomo Belajar Baik). This study used a qualitative approach with content analysis of five videos depicting interactions between Purnomo and people with mental disorders. The analysis was conducted based on the stages of therapeutic communication, communication characteristics, and communication techniques used in each interaction. The results show that Purnomo's interactions reflect communication characteristics such as sincerity, empathy, and warmth, as well as the use of communication techniques such as active listening, questioning, clarification, and providing emotional support. Therapeutic communication practices in this study are understood as a form of recovery-oriented communication, namely communication that aims to build a sense of security, increase self-confidence, and support the psychological recovery process of people with mental disorders. This distinguishes therapeutic communication from ordinary interpersonal communication, as therapeutic communication has the specific goal of helping individuals achieve a more stable and adaptive emotional state. The research findings indicate that the principles of therapeutic communication can be applied in non-clinical contexts through a humanistic approach that emphasizes acceptance, emotional support, and positive interpersonal relationships between the communicator and the person with mental disorders.
Strategi kampanye Public Relations bank Indonesia Jawa Timur melalui komunikasi publik program ekspedisi rupiah berdaulat Putri, Agika Rahmah; Rahmawati, Dian Hutami
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 12 No 1 (2026): April 2026 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v12i1.43517

Abstract

Abstract This study examines the limited access of communities in Indonesia’s frontier, outermost, and disadvantaged regions (3T) to payment system services and the low level of literacy regarding the function and meaning of the Rupiah as a symbol of national sovereignty. Geographic barriers, limited infrastructure, and insufficient financial education contribute to the circulation of unfit and counterfeit currency in these communities. Public communication in 3T areas also requires adaptive and locally based approaches to ensure policy messages are delivered effectively. Bank Indonesia, through the Expedition of Sovereign Rupiah (Ekspedisi Rupiah Berdaulat/ERB) Program, not only distributes fit-for-circulation currency but also strengthens the Love, Proud, and Understand (Cinta, Bangga, dan Paham/CBP) Rupiah campaign as part of its public communication strategy. This study aims to analyze the public communication strategy of Bank Indonesia East Java through the ERB Program in supporting the CBP Rupiah campaign in 3T regions. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews, field observations, and documentation. Data analysis used the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings show that the Public Relations strategy is implemented through four stages: fact-finding, planning and programming, action and communication, and evaluation. The program is adaptive and participatory, supported by the Indonesian Navy (TNI AL) to expand distribution and education outreach. However, evaluation still focuses on operational indicators and has not fully measured changes in public attitudes and behavior toward the use of Rupiah. Keywords: Public relations; bank Indonesia; ekspedisi rupiah berdaulat; CBP rupiah; public communication.   Abstrak Fenomena penelitian yaitu terbatasnya akses masyarakat wilayah terdepan, terluar, dan tertinggal (3T) terhadap layanan sistem pembayaran serta rendahnya literasi fungsi dan makna Rupiah sebagai simbol kedaulatan negara. Tantangan geografis, keterbatasan infrastruktur, dan minimnya edukasi keuangan menyebabkan masih ditemukannya peredaran uang tidak layak edar dan uang palsu di masyarakat. Selain itu, komunikasi publik di wilayah 3T memerlukan pendekatan yang adaptif dan berbasis kebutuhan lokal agar pesan kebijakan dapat diterima efektif. Bank Indonesia melalui Program Ekspedisi Rupiah Berdaulat (ERB) tidak hanya berfokus pada distribusi uang layak edar, tetapi juga memperkuat kampanye Cinta, Bangga, dan Paham (CBP) Rupiah sebagai bagian dari strategi komunikasi publik. Penelitian bertujuan menganalisis strategi komunikasi publik Bank Indonesia Jawa Timur melalui Program ERB dalam mendukung kampanye CBP Rupiah di wilayah 3T. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi lapangan, dan dokumentasi. Analisis data dilakukan menggunakan model analisis interaktif Miles dan Huberman; reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi Public Relations dilaksanakan melalui empat tahapan utama, yaitu fact-finding, planning and programming, action and communication, serta evaluation. Pelaksanaan program bersifat adaptif dan partisipatif dengan dukungan TNI AL untuk memperluas jangkauan distribusi dan edukasi masyarakat. Namun, tahap evaluasi lebih menekankan indikator operasional dan belum mengukur perubahan sikap serta perilaku masyarakat terhadap penggunaan Rupiah. Penelitian ini menyimpulkan Program ERB berperan sebagai instrumen komunikasi publik strategis dalam memperkuat literasi keuangan, identitas nasional, dan kedaulatan Rupiah di wilayah 3T. Kata-kata kunci: Public Relations; bank Indonesia; ekspedisi rupiah Berdaulat; CBP rupiah; komunikasi publik.
Pemanfaatan key opinion leader dalam strategi digital PR BNNP Jawa Timur Ihzabella, Chintya; Rahmawati, Dian Hutami
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 12 No 1 (2026): April 2026 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v12i1.43551

Abstract

Abstract   This study examines the digital public relations strategy implemented by the National Narcotics Agency of East Java Province in utilizing Key Opinion Leaders (KOLs) to support public communication. The institution is responsible for implementing programs aimed at preventing and combating drug abuse and illicit drug trafficking. However, it faces challenges related to public communication that tends to be formal and one-way, which limits its ability to build emotional connections with the public and encourage greater community engagement.This research employs a descriptive qualitative approach to understand the communication processes and strategies carried out by the institution. Data were collected through in-depth interviews with key informants involved in the communication strategy and through direct observation of communication activities conducted by the agency.The findings indicate that the digital public relations strategy is implemented systematically based on the stages of The ROSTIR Model. The initial stage involves identifying public communication needs by monitoring mass media coverage and reviewing public complaint channels. The next stage focuses on determining communication objectives, including expanding audience reach and increasing public engagement. Strategic planning is carried out by determining the characteristics of suitable Key Opinion Leaders, designing the selection mechanism, and developing communication messages. Tactical implementation is conducted through content competitions, collaboration programs with KOLs, strengthening internal capacity, and integrating various communication media. The final stage involves evaluation using performance indicators to assess the effectiveness of the strategy and to provide a basis for improving future communication strategies. Keywords: Digital public relations;key opinion leader; public communication; bnnp east java, communication strategy. Abstrak Penelitian ini menganalisis strategi digital public relations yang diterapkan oleh Badan Narkotika Nasional Provinsi Jawa Timur dalam memanfaatkan Key Opinion Leaders (KOL) untuk mendukung komunikasi publik. Lembaga tersebut memiliki tanggung jawab dalam melaksanakan program pencegahan dan pemberantasan penyalahgunaan serta peredaran gelap narkoba. Namun, dalam pelaksanaannya masih terdapat tantangan berupa pola komunikasi publik yang cenderung formal dan bersifat satu arah, sehingga belum sepenuhnya mampu membangun kedekatan emosional dengan masyarakat dan meningkatkan keterlibatan publik. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk memahami proses dan strategi komunikasi yang dilakukan. Pengumpulan data dilakukan melalui wawancara mendalam dengan informan yang terlibat dalam pelaksanaan strategi komunikasi serta observasi langsung terhadap aktivitas komunikasi yang dijalankan oleh lembaga tersebut. Hasil penelitian menunjukkan bahwa strategi digital public relations dijalankan secara sistematis dengan mengacu pada tahapan dalam The ROSTIR Model. Tahap awal dilakukan melalui identifikasi kebutuhan komunikasi publik dengan memantau pemberitaan media massa serta menelaah laporan atau pengaduan masyarakat. Selanjutnya, organisasi menetapkan tujuan komunikasi yang berfokus pada perluasan jangkauan audiens serta peningkatan keterlibatan masyarakat. Tahap perencanaan meliputi penentuan karakteristik Key Opinion Leaders, penyusunan mekanisme pemilihan, serta perancangan pesan komunikasi yang relevan. Implementasi strategi dilakukan melalui kompetisi konten, program kolaborasi dengan KOL, penguatan kapasitas internal, serta integrasi berbagai saluran media komunikasi. Tahap evaluasi dilakukan dengan menggunakan indikator kinerja untuk menilai efektivitas strategi sekaligus menjadi dasar penyempurnaan strategi komunikasi di masa mendatang. Kata-kata kunci: Digital public relations; key opinion leader; komunikasi publik; bnnp jawa timur; strategi komunikasi.
Co-Authors Annisya, Annisya Ayu Azzahra Fauziah, Almira Nur Ihzabella, Chintya Kristianti, Adsity Nadyra Mustikasari, Ratih Pandu Putri, Agika Rahmah Rahadi, Baihaqi Ammar Ririn Puspita Tutiasri Rizky, Andisa Rusdi, Ahmad Avairus Tamano, Indah Puspita