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All Journal Jurnal Manajemen dan Profesional IIJSE
Nurfadilah, Mursidah
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Economics, Econometrics & Finance

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The Influence of Digital Personal Branding Strategy and Supporting Political Party Reputation on the Electability of DPR-RI Legislative Candidates Mediated by Public Trust Yamin, Bun; Nurfadilah, Mursidah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5064

Abstract

This study aims to determine the effect of Digital Personal Branding Strategy and the Reputation of Supporting Political Parties on the Electability of DPR-RI Candidates, mediated by Public Trust. The research adopts a quantitative approach with an associative design to examine the relationship between the Digital Personal Branding Strategy (X1), Political Party Reputation (X2), Electability (Y), and Public Trust (Z) as a mediating variable. The purpose of this research is to develop hypotheses that can be used to predict, explain, and manage specific conditions. A quantitative approach is used to obtain numerical data from the measurement of the study's variables. The sample for this study consisted of 100 respondents who had exercised their voting rights in the election of DPR-RI candidates in Malang. The data analysis stage involves identifying the relationships between the variables under study and evaluating their influence, with a focus on the effects of the Digital Personal Branding Strategy and Political Party Reputation on Candidate Electability, as mediated by Public Trust. The results of this study provide a better understanding of the factors that influence the electability of legislative candidates, highlighting the importance of public trust and digital personal branding strategies in the political context.
PENGARUH INFLASI DAN SUKU BUNGA TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PERBANKAN Jelita, Jelita; Nurfadilah, Mursidah; Jamal, Sri Wahyuni
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2784

Abstract

This study analyzes the effect of inflation and interest rates on banking sector stock prices. The objective is to determine the partial and simultaneous effects, helping investors understand macroeconomic factors in investment decisions. A quantitative approach was used with multiple linear regression. A sample of 14 banking companies was selected using purposive sampling techniques, and secondary data from 2020–2024 from the Indonesia Stock Exchange (IDX) and Bank Indonesia was used. Inflation did not have a significant effect on stock prices. Conversely, interest rates showed a significant partial effect. Simultaneously, inflation and interest rates jointly influence banking sector stock prices. Inflation does not significantly affect banking stock prices, while interest rates have a significant effect. Investors are advised to pay attention to interest rates, and further research should include additional macroeconomic variables
Co-Authors jelita, jelita Sri Wahyuni Jamal Yamin, Bun