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All Journal Journal Markcount Finance Rechtsnormen Journal of Law International Journal of Educational Insights and Innovations (IJEDINS) Research Psychologie, Orientation et Conseil Journal of Multidisciplinary Sustainability Asean
Kumar, Rohan
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

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The Influence of Social Media Marketing on Brand Image and Purchase Intention for Halal Products Utama, Atika Widya; Gupta, Meera; Kumar, Rohan
Journal Markcount Finance Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i1.1953

Abstract

Social media marketing has become a powerful tool for shaping brand image and influencing consumer behavior, particularly in the context of halal products. As the global demand for halal products continues to grow, understanding how social media marketing impacts brand image and purchase intention is critical for businesses targeting Muslim consumers. However, limited research has explored this relationship, especially in emerging markets where halal product consumption is rapidly increasing. This study aims to examine the influence of social media marketing on brand image and purchase intention for halal products, providing insights into how businesses can leverage social media to enhance consumer engagement and drive sales. A quantitative research design was employed, utilizing survey data collected from 300 Muslim consumers in Indonesia. Structural equation modeling (SEM) was used to analyze the relationships between social media marketing, brand image, and purchase intention. The findings reveal that social media marketing significantly enhances brand image (? = 0.52, p < 0.001) and purchase intention (? = 0.48, p < 0.001). Brand image also mediates the relationship between social media marketing and purchase intention, indicating its pivotal role in influencing consumer decisions. This study highlights the importance of social media marketing in building a positive brand image and driving purchase intention for halal products. The results suggest that businesses should prioritize engaging and authentic social media strategies to attract and retain Muslim consumers.
The Role of Electronic Evidence in the Civil Case Evidence Process Joshi, Nikhil; Kumar, Rohan; Patel, Priya
Rechtsnormen: Journal of Law Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rjl.v3i1.2090

Abstract

Background: The increasing reliance on digital technology has significantly impacted legal proceedings, especially in civil cases, where electronic evidence plays an increasingly central role. With the proliferation of digital communications, social media, and electronic transactions, the types of evidence available have expanded, leading to new challenges for legal professionals in managing and evaluating such evidence. Electronic evidence is now considered a crucial aspect of civil litigation, yet questions remain regarding its admissibility, reliability, and role in the broader evidence process. Objective: This study aims to explore the role of electronic evidence in the civil case evidence process, focusing on its impact on case outcomes, the challenges associated with its handling, and its integration into traditional legal frameworks. Method: A qualitative research design was employed, utilizing case studies, legal documents, and expert interviews. The data was analyzed to examine the practical applications of electronic evidence in civil cases and the associated legal and procedural challenges. Results: The findings reveal that while electronic evidence is essential in modern civil litigation, it often faces challenges in terms of authentication, privacy concerns, and its acceptance in court. The study also found that the increasing complexity of digital evidence requires enhanced legal procedures for handling and presenting such evidence effectively. Conclusion: Electronic evidence plays a pivotal role in civil litigation, but its integration into the evidence process requires further legal refinement to address emerging challenges effectively.
Exploring the Impact of Digital Learning Environments on Student Engagement and Academic Performance A Global Perspective Kumar, Rohan; Wei, Li
International Journal of Educational Insights and Innovations Vol. 1 No. 2 (2024): December 2024 - International Journal of Educational Insights and Innovations (
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

This study investigates the impact of digital learning environments on student engagement and academic performance in higher education. Utilizing a mixed-methods approach, the research combines quantitative surveys with qualitative interviews to explore how digital tools influence learning experiences. A survey of 300 students revealed a significant positive correlation between digital tool usage and student engagement levels, with 78% of respondents indicating that these tools enhanced their learning experience. In-depth interviews with 20 educators highlighted the benefits of technology in fostering collaboration and community, while also noting challenges related to access and digital literacy. The study concludes that while digital learning environments enhance educational outcomes, addressing disparities in access and providing training for educators is crucial for maximizing their effectiveness. Future research should focus on long-term impacts and strategies to ensure equitable access to digital resources.
The Effectiveness of Group Counseling in Enhancing the Psychological Well-Being of Senior High School Students Sok, Vanna; Dara, Ravi; Kumar, Rohan
Research Psychologie, Orientation et Conseil Vol. 2 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rpoc.v2i6.2869

Abstract

Psychological well-being of senior high school students is a crucial factor that influences their academic success, social relationships, and ability to adapt to various developmental pressures. However, the increasing academic workload, social dynamics, and environmental demands have placed many students in a psychologically vulnerable state, necessitating effective and sustainable intervention services. This study aims to analyze the effectiveness of group counseling in enhancing the psychological well-being of senior high school students using a mixed-methods approach that combines quantitative and qualitative data complementarily. Qualitatively, in-depth interviews and student reflection sheets were utilized to explore emotional experiences, group dynamics, and students’ perceptions of the benefits of group counseling. The quantitative results revealed significant improvements in self-acceptance, positive relationships with others, and environmental mastery. The qualitative findings corroborated these results, showing that group counseling provided a sense of safety, enhanced openness, strengthened social support, and helped students develop more constructive strategies for managing academic stress. The study concludes that the group counseling approach can be implemented as a relevant, adaptive, and sustainable guidance and counseling service to support adolescent mental health.
Effectiveness of Green Infrastructure for Flood Mitigation in Semarang City Kumar, Rohan; Tsegaye, Hana; Hamidy, Al
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i4.2684

Abstract

Background. Flooding has become one of the most persistent environmental challenges in Semarang City, driven by rapid urbanization, land subsidence, and inadequate drainage systems. Conventional flood management approaches relying solely on grey infrastructure have proven insufficient to address the increasing frequency and intensity of flood events. Green infrastructure, including urban green spaces, bio-swales, retention ponds, and mangrove restoration, has emerged as a sustainable alternative that enhances natural water absorption and resilience against hydrological stress. Purpose. This study aims to evaluate the effectiveness of green infrastructure in mitigating floods in Semarang by assessing its hydrological, ecological, and socio-economic impacts. Method. A mixed-method approach was adopted, combining quantitative analysis of hydrological data with qualitative assessments from community surveys and expert interviews. Hydrological modeling using GIS and SWMM software was employed to simulate flood scenarios under different land-use configurations. Data on rainfall, surface runoff, and infiltration rates were collected from the Semarang Environmental and Public Works Agencies. Qualitative insights were gathered from local stakeholders to evaluate community perceptions of green infrastructure effectiveness and maintenance challenges. Results. The results indicate that green infrastructure interventions reduced peak flood levels by an average of 22–28%, improved runoff retention capacity, and enhanced groundwater recharge. Neighborhoods with integrated green spaces demonstrated greater resilience during heavy rainfall events compared to those relying solely on engineered drainage. Conclusion. The study concludes that the adoption of green infrastructure offers a cost-effective and ecologically sound strategy for urban flood mitigation in Semarang. Strengthening policy integration, maintenance systems, and community engagement is essential to sustain long-term resilience.
A Review of Corporate Social Responsibility (CSR) Programs for Community-Based Sustainable Development in Indonesia Manurung, Edison Hatoguan; Sharma, Aaraf; Kumar, Rohan
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i6.2933

Abstract

Background. Corporate Social Responsibility (CSR) programs play a vital role in promoting community-based sustainable development, particularly in developing countries like Indonesia. As industries expand, the need for companies to engage in socially responsible practices has become increasingly important to address environmental, social, and economic challenges. Purpose. This study aims to review CSR programs implemented by companies in Indonesia and assess their impact on community-based sustainable development. The research explores various CSR initiatives, focusing on their alignment with the Sustainable Development Goals (SDGs) and their contributions to local communities. Method. A comprehensive literature review and case study analysis were employed as the research methodology. Data was collected from academic articles, CSR reports, and case studies of companies that have implemented community-driven CSR programs in Indonesia. The study evaluates the types of CSR activities, the sectors involved, and the outcomes for community development. Results. The findings indicate that CSR programs in Indonesia have led to significant improvements in education, healthcare, and environmental sustainability in local communities. However, challenges such as limited stakeholder engagement, insufficient long-term planning, and a lack of monitoring mechanisms hinder the effectiveness of some initiatives. The study also reveals that successful CSR programs are those that actively involve local communities in decision-making and are aligned with their needs. Conclusion. In conclusion, CSR programs in Indonesia have the potential to contribute to sustainable community development, but they require stronger alignment with local priorities, better long-term strategies, and enhanced monitoring to maximize their impact.
Co-Authors Dara, Ravi Gupta, Meera Hamidy, Al Joshi, Nikhil Li Wei Manurung, Edison Hatoguan Patel, Priya Sharma, Aaraf Sok, Vanna Tsegaye, Hana Utama, Atika Widya