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p-Index From 2020 - 2025
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This Author published in this journals
All Journal Journal Markcount Finance Rechtsnormen Journal of Law
Kumar, Rohan
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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The Influence of Social Media Marketing on Brand Image and Purchase Intention for Halal Products Utama, Atika Widya; Gupta, Meera; Kumar, Rohan
Journal Markcount Finance Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i1.1953

Abstract

Social media marketing has become a powerful tool for shaping brand image and influencing consumer behavior, particularly in the context of halal products. As the global demand for halal products continues to grow, understanding how social media marketing impacts brand image and purchase intention is critical for businesses targeting Muslim consumers. However, limited research has explored this relationship, especially in emerging markets where halal product consumption is rapidly increasing. This study aims to examine the influence of social media marketing on brand image and purchase intention for halal products, providing insights into how businesses can leverage social media to enhance consumer engagement and drive sales. A quantitative research design was employed, utilizing survey data collected from 300 Muslim consumers in Indonesia. Structural equation modeling (SEM) was used to analyze the relationships between social media marketing, brand image, and purchase intention. The findings reveal that social media marketing significantly enhances brand image (? = 0.52, p < 0.001) and purchase intention (? = 0.48, p < 0.001). Brand image also mediates the relationship between social media marketing and purchase intention, indicating its pivotal role in influencing consumer decisions. This study highlights the importance of social media marketing in building a positive brand image and driving purchase intention for halal products. The results suggest that businesses should prioritize engaging and authentic social media strategies to attract and retain Muslim consumers.
The Role of Electronic Evidence in the Civil Case Evidence Process Joshi, Nikhil; Kumar, Rohan; Patel, Priya
Rechtsnormen: Journal of Law Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rjl.v3i1.2090

Abstract

Background: The increasing reliance on digital technology has significantly impacted legal proceedings, especially in civil cases, where electronic evidence plays an increasingly central role. With the proliferation of digital communications, social media, and electronic transactions, the types of evidence available have expanded, leading to new challenges for legal professionals in managing and evaluating such evidence. Electronic evidence is now considered a crucial aspect of civil litigation, yet questions remain regarding its admissibility, reliability, and role in the broader evidence process. Objective: This study aims to explore the role of electronic evidence in the civil case evidence process, focusing on its impact on case outcomes, the challenges associated with its handling, and its integration into traditional legal frameworks. Method: A qualitative research design was employed, utilizing case studies, legal documents, and expert interviews. The data was analyzed to examine the practical applications of electronic evidence in civil cases and the associated legal and procedural challenges. Results: The findings reveal that while electronic evidence is essential in modern civil litigation, it often faces challenges in terms of authentication, privacy concerns, and its acceptance in court. The study also found that the increasing complexity of digital evidence requires enhanced legal procedures for handling and presenting such evidence effectively. Conclusion: Electronic evidence plays a pivotal role in civil litigation, but its integration into the evidence process requires further legal refinement to address emerging challenges effectively.
Co-Authors Gupta, Meera Joshi, Nikhil Patel, Priya Utama, Atika Widya