Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Journal Markcount Finance Research Psychologie, Orientation et Conseil
Utama, Atika Widya
Unknown Affiliation
Economics, Econometrics & Finance Education Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Social Media Marketing on Brand Image and Purchase Intention for Halal Products Utama, Atika Widya; Gupta, Meera; Kumar, Rohan
Journal Markcount Finance Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i1.1953

Abstract

Social media marketing has become a powerful tool for shaping brand image and influencing consumer behavior, particularly in the context of halal products. As the global demand for halal products continues to grow, understanding how social media marketing impacts brand image and purchase intention is critical for businesses targeting Muslim consumers. However, limited research has explored this relationship, especially in emerging markets where halal product consumption is rapidly increasing. This study aims to examine the influence of social media marketing on brand image and purchase intention for halal products, providing insights into how businesses can leverage social media to enhance consumer engagement and drive sales. A quantitative research design was employed, utilizing survey data collected from 300 Muslim consumers in Indonesia. Structural equation modeling (SEM) was used to analyze the relationships between social media marketing, brand image, and purchase intention. The findings reveal that social media marketing significantly enhances brand image (? = 0.52, p < 0.001) and purchase intention (? = 0.48, p < 0.001). Brand image also mediates the relationship between social media marketing and purchase intention, indicating its pivotal role in influencing consumer decisions. This study highlights the importance of social media marketing in building a positive brand image and driving purchase intention for halal products. The results suggest that businesses should prioritize engaging and authentic social media strategies to attract and retain Muslim consumers.
Effectiveness of New Therapeutic Techniques in Addressing Anxiety Disorders in a Clinical Setting Utama, Atika Widya; Vann, Dara; Sothy, Chak
Research Psychologie, Orientation et Conseil Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rpoc.v2i1.1853

Abstract

Anxiety disorders are among the most prevalent mental health conditions worldwide, significantly impacting individuals’ quality of life and daily functioning. Traditional therapeutic techniques have shown varying degrees of effectiveness, necessitating the exploration of innovative approaches to enhance treatment outcomes. This study investigates the effectiveness of new therapeutic techniques in addressing anxiety disorders within a clinical setting. The research aims to evaluate the impact of these techniques, which integrate cognitive-behavioral therapy (CBT) with exposure therapy and mindfulness-based interventions. A mixed-methods design was employed, combining quantitative and qualitative approaches. The study involved 150 participants diagnosed with anxiety disorders, randomly assigned to either an intervention group or a control group receiving standard treatment. Data were collected through standardized anxiety scales, semi-structured interviews, and behavioral assessments. The results indicate significant reductions in anxiety symptoms among the intervention group compared to the control group (p < 0.01). Participants reported improved emotional regulation, reduced avoidance behaviors, and enhanced overall well-being. Qualitative findings supported these outcomes, highlighting increased self-awareness and resilience among participants. The study concludes that the integration of new therapeutic techniques is effective in treating anxiety disorders, providing a viable alternative to conventional methods. These findings underscore the potential for broader implementation in clinical practice.
The Impact of Social Media on Social Comparison and Self-Esteem Utama, Atika Widya; Souza, Felipe; Costa, Bruna
Research Psychologie, Orientation et Conseil Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rpoc.v2i3.2376

Abstract

The ubiquitous presence of social media platforms has created an environment where individuals are constantly exposed to curated, idealized self-presentations. This environment is thought to intensify the natural human tendency for social comparison, which has significant implications for psychological well-being, particularly self-esteem. This study aimed to investigate the relationship between the intensity of social media use, the tendency for social comparison, and levels of self-esteem among young adults. A cross-sectional survey was conducted with a sample of 350 university students (aged 18-24). Participants completed validated instruments, including the Social Media Intensity Scale, the Iowa-Netherlands Comparison Orientation Measure (INCOM), and the Rosenberg Self-Esteem Scale. Correlation and mediation analyses were performed to test the hypothesized relationships. A significant positive correlation was found between the intensity of social media use and social comparison orientation (r = .45, p < .001). In turn, social comparison orientation was significantly negatively correlated with self-esteem (r = -.52, p < .001). Mediation analysis confirmed that social comparison significantly mediated the relationship between social media intensity and lower self-esteem. Intensive engagement with social media is strongly associated with a greater tendency for social comparison, which in turn predicts lower self-esteem. These findings highlight social comparison as a key psychological mechanism through which social media use may negatively impact mental health.
Co-Authors Costa, Bruna Gupta, Meera Kumar, Rohan Sothy, Chak Souza, Felipe Vann, Dara