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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management TRJ (Tourism Research Journal)
Plaituka, Christina Welly
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Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Innovation in Local Products as a Tourist Attraction in East Nusa Tenggara Province Nugraha, Yudha Eka; Flora, Veronika A. S. M.; Plaituka, Christina Welly; Nasar, Asbi; Tana, Yunita
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.215

Abstract

Tourism as one of the priority programs of the NTT government continues to strive to improve services and diversify tourism products, one of which is local-based products which are a tourism attraction for tourists who are looking for souvenirs as gifts when finished traveling. The application of innovation is a way that must be taken to keep the tourism business away from competition between tourism businesses, threats of unattractive products and failure to face tourism business obstacles. This research was conducted using a qualitative approach to the creative industries of Kupang City which are engaged in the business of native NTT products that are sold to tourism destinations as souvenirs. The results of this study indicate that the application of innovation that has been carried out is divided into 5 namely: product innovation, process innovation, managerial innovation, management innovation, and institutional innovation. Of the 2 innovation models, process innovation and product innovation are the innovations most often carried out to market locally based products. Keywords: Tourism Innovation, Tourism Products, Local Souvenirs, Creative Industries
Partisipasi Masyarakat Lokal Dalam Pengelolaan Daya Tarik Wisata Alam Studi Kasus: Air Terjun Ngabatata Di Desa Rendu Butowe Plaituka, Christina Welly; Wea, Maria M.
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 4 No 2 (2021): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v4i2.87

Abstract

Tujuan penelitian untuk Untuk mengetahui bentuk partisipasi masyarakat dalam pengelolaan Air Terjun Ngabatata sebagai salah satu Daya Tarik Wisata di Desa Rendu Butowe. Penelitian ini menggunakan metode Deskriptif Kualitatif. Dalam mengumpulkan data, dilakukan proses observasi, wawancara, dan dokumentasi di lokasi penelitian. Teknik purposive sampling ditetapkan sebagai upaya mengumpulkan informasi dari subjek penelitian. Hasil yang diperoleh dalam penelitian ini adalah: Partisipasi masyarakat terhadap pengelolaan Objek Wisata Air Terjun Ngabatata sudah sangat baik, hal ini dapat dilihat dari: Partisipasi masyarakat dalam perencanaan, Partisipasi dalam tahap pelaksanaan, Partisipasi dalam tahap monitoring, Partisipasi dalam tahap evaluasi.
Co-Authors Flora, Veronika A. S. M. Nasar, Asbi Tana, Yunita Wea, Maria M. Yudha Eka Nugraha