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All Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Teknik dan Science (JTS) Jurnal Manajemen Bisnis Kewirausahaan
Faramita Dwitama
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Influence Of Product Quality, Price, Brand Image And Promotion On The Purchase Decision Of Xiaomi Smartphone Products In Depok City Faramita Dwitama
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.411

Abstract

Technological developments and a lot of competitors in the smartphone industry make the competition tighter so that it triggers consumers to be more picky before deciding to make a purchase. Xiaomi is one of the manufacturers engaged in the production of smartphones which is well known in Indonesia. The purpose of this study is to determine whether product quality, price, brand image, and promotion can partially and simultaneously influence purchasing decisions for Xiaomi smartphones in Depok. This study uses quantitative primary data in the form of a questionnaire with a research sample of 100 respondents. The analytical tools used are validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, normality test, coefficient of determination, t test and f test assisted by SPSS version 25 software. The results of this study are product quality, price , brand image, and promotion have a significant influence on purchasing decisions for Xiaomi smartphones in Depok city, either partially or simultaneously.
SISTEM INFORMASI INVENTORI PERSEDIAAN BARANG PADA PT. YASA BERKAH MANDIRI MENGGUNAKAN PHP DAN MYSQL Akhmad Fauzan; Ertie Nur Hatiwati; Faramita Dwitama
Jurnal Teknik dan Science Vol. 2 No. 3 (2023): Oktober : Jurnal Teknik dan Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jts.v2i3.1040

Abstract

The development of computer-based information systems at this time has become a major requirement for every company on a large or small scale as a data processing system. Not infrequently the general problem of a company engaged in the procurement of goods at this time is that there are errors in several processes of processing and conveying information. Especially in the process of incoming and outgoing transactions of goods from the warehouse and then reporting the results of the transaction process and managing the inventory of goods needed by management, there are often errors and discrepancies. The purpose of this study is to produce an Inventory Inventory Information System application that is expected to be useful for the company concerned, namely to facilitate the company in carrying out the process of recording goods transactions in and out of the warehouse and produce more accurate report data. The research method used is qualitative description. Results the use of PHP and MyQSL is very effective and plays a role in inputting data. Conclusions and suggestions are that the use of PHP and MyQSL can increase the effectiveness and efficiency in data processing. It is hoped that there will be good cooperation, discipline in work, and the need for system updates so that it can facilitate data entry.
Studi Empiris Tentang Pengaruh Kualitas Produk, Brand Trust, dan Citra Merek terhadap Keputusan Pembelian Air Mineral Aqua Tia Chisca Anggraeni; Ayu Kartika; Faramita Dwitama
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2874

Abstract

This study analyzes the influence of product quality, brand trust, and brand image on purchasing decisions for Aqua bottled water in Tangerang Regency. This study uses a quantitative approach by conducting a survey of 100 respondents collected through a Google Form questionnaire. The tests carried out are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear analysis test, f test, t test and coefficient of determination test. The data used in this study used a Google form questionnaire and valid data that was successfully collected as many as 100 respondents. The testing tool used was IBM SPSS Statistics 23. The results of this study indicate that product quality, brand trust and brand image have a significant effect partially and simultaneously on purchasing decisions for Aqua bottled water in Tangerang Regency.
Co-Authors Akhmad Fauzan Ayu Kartika Ertie Nur Hatiwati Tia Chisca Anggraeni