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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC)
Elis Dwiana Ratnamurni
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Quality Risk Management in Infusation Product Distribution Using Failure Mode and Effect Analysis (FMEA) and Analytical Hierarchy Process (AHP) Methods Elis Dwiana Ratnamurni; Eka Ludiya; Amanda Luthfiartie
International Journal of Science, Technology & Management Vol. 3 No. 1 (2022): January 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i1.429

Abstract

This study aims to determine the causes of product leaks so as to minimize the risks of product quality degradation. The research method used is descriptive qualitative research method, data collection techniques used are observation, interviews and documentation. The collected data is then analyzed to obtain useful information to solve a problem in research. The process of testing the validity and reliability in this study uses a triangulation process. In this study, to measure Quality Risk Management, FMEA is used as a tool to measure or identify the source or cause of a quality problem. The next method to solve problems or risks in Quality Risk Management is AHP. The results of the study can be concluded that, Quality Risk Management in the distribution of Infusion products. The risk with the highest RPN value is the risk of damaged goods in the distribution flow of releasing goods from the warehouse to the expedition of PT. BSP which causes a leak in the softbag packaging. These risks are then analyzed to find the best alternative for handling them. Determine alternative handling of Quality Risk Management in the distribution of Infusion products at PT. BSP using the AHP method. Based on calculations using Expert Choice 11 software, the priority criteria are time and handling effectiveness which has the highest pairwise comparison value is the alternative of adding product handling information labels on cardboard packaging.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE ON INDOMIE INSTANT NOODLES IN BANDUNG CITY Suryaman, Reykhan Ikhsan Suryaman; Elis Dwiana Ratnamurni
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 14 No. 2 (2024): September 2024
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v14i2.8660

Abstract

This research aims to recognize the effect of electronic word- of- mouth on purchase intention which is mediated by the brand image of Indomie instant noodles in Bandung City. It is determined if the research instrument has passed the validity and reliability tests. This method is used to collect information from respondents, or active social media users of Generation Z who have not had time to buy Indomie instant noodle products as the subject of research evaluated as many as ninety respondents. Cross-sectional or one- shot research is the information collection procedure used. Multiple linear regression information analysis was conducted using the Sobel test and SPSS type 22 equipment. The four research hypotheses that have been put forward have empirical support. The results show that brand image can act as a mediating aspect in the bond between electronic word-of-mouth and purchase intention. Meanwhile, more scholars may advocate the use of alternative inspirations that directly influence purchase intention. Managers of comparable e-commerce businesses can also benefit from the findings of this research in terms of enhancing relevant strategies to improve the quality of this characteristic.
The Effect of Social Capital and Digital Literacy on Business Continuity at the Binong Jati Knitting Center, Bandung Eka Ludya, Eka Ludya; Elis Dwiana Ratnamurni
International Journal of Educational Research & Social Sciences Vol. 2 No. 6 (2021): December 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i6.243

Abstract

The existence of MSMEs in Bandung has a high enough influence. Bandung City MSMEs contribute as much as 80 percent of Bandung City's GDP. Although small businesses have shown their role in the national economy, they still face various obstacles and constraints, both internal and external. (Tresnawati et al., 2019). (Abdullah, 2013) in his research explained that social capital as basic capital for the community can make capital and other potentials effective. The implementation of the strength of social capital is understood in its three typologies, namely social capital as the glue for community members, as a bridge and as a connection or access. To make MSMEs move up in class, a strategy is needed, one of which is the use of digital economic literacy. The development of digital-based MSMEs requires digital literacy so that when MSMEs are able to utilize digital technology it will increase acceptance by up to 80% (Erlanitasari, Rahmanto and Wijaya, 2020). This research is quantitative using multiple regression method. The population in this research is the business actors in Sentra Rajut Binong Jati Bandung. The results of this study can explain that social capital partially affects business sustainability. Business digital literacy variables partially affect business sustainability. As well as social capital and digital literacy simultaneously have an effect on business sustainability.
Co-Authors Amanda Luthfiartie Eka Ludiya Eka Ludya, Eka Ludya Suryaman, Reykhan Ikhsan Suryaman