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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Pendidikan dan Pengabdian Masyarakat
Wiara Sanchia Grafita Ryana Devi
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SWOT Analysis as a Competitive Strategy at Primkop Kartika Ardagusema Cimahi City, West Java, Indonesia Wiara Sanchia Grafita Ryana Devi; Desty Rara Pringgandinie; Henly Yulina; Deni Hadiansah
International Journal of Science, Technology & Management Vol. 3 No. 1 (2022): January 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i1.451

Abstract

In the current era of globalization, companies must be able to design a competitive strategy so as not to compete with other companies, a competitive strategy is one way for companies to find out their competitiveness in every strength that exists in a company. Every company must have a competitive advantage that other companies do not have. To design a competitive strategy the company can use a SWOT analysis. The effective use of SWOT analysis can play an important role in determining competitive strategies, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the company's survival. The purpose of this study was to determine whether SWOT analysis is an appropriate strategy in increasing company production and how competitive strategies are carried out by a company to be able to compete in the era of globalization. This research data collection uses secondary data in obtaining data, archives, and documents. From the research that has been done, it is found that the results of the data that have been analyzed using a SWOT matrix from several internal factors, in the form of strengths and weaknesses, as well as external factors in the form of opportunities and threats to determine the competitive strategy for the Kartika Ardagusema Cooperative, is to carry out a diversification strategy (product, market).
Influence of Leadership Style and Organizational Commitment to Employee Work Performance in Regional Companies in Indonesia Wiara Sanchia Grafita Ryana Devi; Yulianah Yulianah; Iskandar Ahmaddien
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4755

Abstract

This research was conducted to find out the influence of leadership style on work performance, to find out the influence of organizational commitment to work achievement, and to find out the influence of leadership and organizational commitment to regional company work performance in Indonesia. This research is associative research with a quantitative approach. Data analysis techniques use multiple linear regression. The data used is primary, which is data obtained directly from the research object through the dissemination of questionnaires to 77 respondents. The results showed that leadership style had a positive and significant effect on work performance. Organizational commitment has a positive and significant effect on work performance. Leadership style and organizational commitment have a positive and significant effect on work performance.
PELATIHAN PEMBUATAN KONTEN MEDIA SOSIAL PROMOSI DESA WISATA PADA MASA PANDEMI COVID-19 BAGI REMAJA KARANG TARUNA DESA CIKIDANG KEC. LEMBANG KAB. BANDUNG BARAT Deni Hadiansah; Ruli Mochammad Chaerudin; Indriana Damaianti; Wiara Sanchia Grafita Ryana Devi
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 4 No. 2 (2021): Mei
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.44 KB) | DOI: 10.29303/jppm.v4i2.2649

Abstract

Kehadiran desa wisata dapat mendorong perekonomian masyarakat. Hanya saja, denyut pariwisata terpuruk dengan adanya kebijakan pembatasan sosial akibat pandemi Covid-19. Promosi desa wisata secara daring melalui media sosial pun dapat dijadikan sebuah alternatif. Oleh karena itu, Tim Pengabdian Kepada Masyarakat (PKM) Fakultas Ekonomi Universitas Insan Cendekia Mandiri (UICM) Bandung melaksanakan kegiatan pelatihan pembuatan konten media sosial promosi Desa Wisata pada masa pandemi Covid-19 bagi remaja Karang Taruna Desa Cikidang, Kec. Lembang, Kab. Bandung Barat, yang dilaksanakan pada tanggal 27 Juli sampai dengan 15 Agustus 2020. Kegiatan PKM dilaksanakan dengan metode pelatihan melalui teknik ceramah virtual, diskusi virtual, latihan/praktek, simulasi dan online learning. Model kegiatan dilaksanakan secara daring dan luring. Tahapan kegiatan pelatihan meliputi perencanaan, pengorganisasian, pelaksanaan, serta evaluasi dan penilaian. Setelah dilaksanakan pelatihan, produk yang dihasilkan peserta, meliputi: (1) Poster sosialisasi Covid-19 dan Desa Wisata, (2) Film Pendek Promosi Desa Wisata, (3) Kanal Youtube dan Instagram, (4) Laman blogspot Desa Wisata, (5) Pemberitaan Desa Wisata di media massa. Kegiatan pelatihan lain terkait pemberdayaan masyarakat desa perlu dilaksanakan secara berkesinambungan.
Co-Authors Deni Hadiansah Desty Rara Pringgandinie Henly Yulina Indriana Damaianti Iskandar Ahmaddien Ruli Mochammad Chaerudin Yulianah Yulianah