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All Journal Journal of Student Development Informatics Management (JoSDIM) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi
Lubis, Listiya Andana
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Computer Science & IT Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pasca Covid-19 Studi Kasus Pada Dealer Mobil Honda Arista Thamrin Medan) Lubis, Listiya Andana; Ramadhani, Sri; Syarvina, Wahyu
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5054

Abstract

This research was conducted with the aim of finding out how the car marketing strategy at the Honda Arista Thamrin Medan car dealer increases sales and to find out the obstacles in implementing marketing strategies at the Honda Arista Thamrin Medan car dealer in increasing sales. The results of the research show that the marketing strategy (Marketing Mix) in increasing the number of post-Covid-19 car sales at the Honda Arista Thamrin Car Dealer has experienced an increase and decrease in sales for 5 years, namely in 2018 the number of products sold was 338 units, in 2019 there was a decrease in sales products sold were 184 units, in 2020 there was a decrease in sales of products sold by 150 units, in 2021 there was an increase in product sales of 177 units, in 2022 there was also an increase in sales of products sold by 266 units. Obstacles in implementing marketing strategies (Marketing Mix) The impact of post-covid-19 is one of the impacts that is very influential in increasing product sales where after post-covid-19 sales experience ups and downs in product sales and where competition with other automotive brands is also an obstacle in implementing strategies marketing.
Peran Teknologi Informasi dalam Penerapan Proses Bisnis pada Supply Chain Management (SCM) Lubis, Listiya Andana; Hayatunnufus, Annisah Fildzania; Aisyah, Siti
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 4 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i4.128

Abstract

Supply chain management (SCM) merupakan integrasi proses-proses bisnis kunci dari pengguna akhir sampai ke pemasok awal yang menyediakan produk, jasa, dan informasi yang memberikan nilai tambah untuk pelanggan dan pihak-pihak terkait lainnya. Untuk mengimplementasikan SCM, teknologi informasi diperlukan sebagai salah satu prasyarat. Dalam kajian ini diidentifikasikan peranan teknologi informasi dalam penerapan SCM. Identifikasi dan analisis dilakukan pada masing-masing proses bisnis kunci SCM, yang meliputi: manajemen hubungan pelanggan, manajemen pelayanan pelanggan, manajemen permintaan, pemenuhan pesanan, manajemen aliran manufaktur, manajemen hubungan pemasok, pengembangan dan komersialisasi produk, dan manajemen pengembalian (return management). Hasil kajian menunjukkan bagaimana teknologi informasi memegang peranan penting dalam masingmasing proses bisnis SCM. Teknologi informasi diperlukan dalam perbaikan kinerja rantai pasok terutama untuk mengurangi ketidakpastian. Selain itu, dari hasil analisis dapat disimpulkan sejumlah kendala dalam penerapan teknologi informasi dalam implementasi SCM tersebut.
Co-Authors Hayatunnufus, Annisah Fildzania Ramadhani, Sri Siti Aisyah Wahyu Syarvina