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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Wardana, Ilham Tri
Unknown Affiliation
Economics, Econometrics & Finance

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Implementasi Etika Bisnis Islam dan Dampaknya Terhadap Loyalitas Pelanggan Pada Unit Usaha Aqiqoh Nurul Hayat Medan Wardana, Ilham Tri; Ramadhani, Sri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 1: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i1.2718

Abstract

The purpose of this study is to determine how the implementation of Islamic Business Ethics and its impact on customer loyalty in the foundation Aqiqah Nurul Hayat Medan. This study uses qualitative methods. The purpose of the use of qualitative methods is to understand the phenomenon of what is experienced by the subject of research, in the subject under study there are several types of data, namely internal and external, in the internal subject, namely employees who are in the division of the business Unit in charge of carrying out Marketing Operations at the foundation Aqiqah Nurul Hayat Medan, while the external data subject is the customer of the foundation Aqiqah Nurul Hayat Medan. Another external research subject is a customer who has subscribed or purchased Aqiqah services at the Nurul Hayat Medan Aqiqah Foundation to provide information about how the implementation of Islamic Business Ethics at the Nurul Hayat Medan Aqiqah Foundation. Data collection in this study using interview techniques to find out and get the desired data continued with documentation techniques and direct observation. The results of this study show that the implementation of Islamic Business Ethics has a significant impact on increasing customer loyalty in the Aqiqah Nurul Hayat Medan Foundation, such as customer satisfaction through honest employee performance and attention to the halality of the products sold.
PENGARUH HARGA, KUALITAS PRODUK, DAN IKLAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SIPPIN DI KOTA TANJUNGBALAI Saputri Rambe, Aprilia Indah; Wardana, Ilham Tri; Simamora, Sri Ulfa; Ningsih Pasaribu, Silfira Ayu; Lubis, Nikmah Kholilah; Suhairi, Suhairi
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2357

Abstract

This study aims to determine the direct effect of price perception on purchase decisions, the quality of service on purchasing decisions and social media advertising on purchase decision of the product Sippin in Tanjungbalai. The research strategy used is the strategy is associative. The population in this research is the consumer not the only one in the City of Tanjungbalai. Samples taken as many as 100 respondents who are consumers who buy the product Sippin while visiting outlate. The sampling technique used is simple random sampling with the instrument of data collection in the form of a list of questions. This research method using qualitative descriptive. The results of the research concluded price perception has a positive effect on the purchase decision. Service quality has a positive effect on purchasing decisions and social media advertising also has a positive effect on the purchase decision. Therefore the price perception, service quality and social media advertising has a positive effect on the purchase decision of the product not the only one in the City of Tanjungbalai.
Co-Authors Lubis, Nikmah Kholilah Ningsih Pasaribu, Silfira Ayu Ramadhani, Sri Saputri Rambe, Aprilia Indah Simamora, Sri Ulfa Suhairi Suhairi