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Wahdini, Riski
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Consumer Protection And Supervision of Circulating Goods In Mandailing Natal District wahdini, Riski; Nasution, Annio Indah Lestari
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.453

Abstract

The purpose of this study iswas to examine consumer protection and control of products circulating in Mandailing Natal Regency in consuming goods or services, the government issued a policy of regulating consumer rights through laws as the implementation of a properous state. As consumers we must know what products an services can be consumed properly. Consumers cannot be separated from the rights and obligations of a producer. In this case the producer is the party that makes or produces the product. And until now, there are still many business actors who deliberately sell produts that are no longer fit for circulation. This study uses a qualitative research method with  a descriptive approach. Law Number 8 of 1999 concerning Consumer protection states that consumer rights in relation to consumer protection for the distribution of health products are the right to comfort, security and safety in obtaining or using these health products. Consumers of health products have the right to correct, clear anda honest information regarding the conditions and guarantees of goods and consumers also have the right to have their opinions heard on the of health products.
Mekaar Product Marketing Strategy towards MSMEs Developed by Unprosperous Women Wahdini, Riski; Rokan, Mustafa Khamal; Aisyah, Siti
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.028

Abstract

The aim of this research is to find out how the Mekaar product marketing strategy is carried out by PNM Mekaar Kotanopan Branch in offering products and attracting customers to develop MSMEs. The research method used is descriptive qualitative with a type of field research to describe and find out what is happening in the field. Data collection in this research was carried out using interview techniques and direct observation at the research location to obtain information and data in the field. The source of data acquisition in this research uses primary and secondary data. The research results show that the Mekaar product marketing strategy used to offer products and attract customers in developing MSMEs is to apply the 7P marketing mix elements. PNM Mekaar raised the marketing mix concept to see whether the products or services offered can be accepted by customers, so the company must know consumer needs and desires in terms of goods or services (product), price (price). promotion and place, business actors (people), physical evidence, processes that are combined well to produce the right marketing strategy method.
Co-Authors Nasution, Annio Indah Lestari Rokan, Mustafa Khamal Siti Aisyah