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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Mumtaz : Jurnal Ekonomi dan Bisnis Islam
Finta Aramita
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Pengetahuan Halal dan Brand Awareness terhadap Keputusan Pembelian Produk Mixue di Aplikasi Gofood pada Mahasiswa Fakultas Pertanian Universitas Muhammadiyah Sumatera Utara Silvia Berta Lia Sianipar; Haryaji Catur Putera Hasman; Finta Aramita
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.20608

Abstract

This research aims to know and analyze the influence of Halal Knowledge and Brand Awareness on the Purchasing Decision of Mixue Products in GoFood Application on students of Faculty of Agriculture, University of Muhammadiyah North Sumatra. This type of research is quantitative research with the type of data used being primary data and secondary data obtained from questionnaires. The population in this study was all students and students of the Faculty of Agriculture of the University of Muhammadiyah University of North Sumatra starting from 2019 to 2021 who are still actively studying at the University of Muhammadiyah North Sumatra who have shopped at least twice on the GoFood application. The sample in the study was 98 people. The sampling method uses nonprobability sampling methods with purposive sampling techniques and the data analysis method used is descriptive statistical analysis. The results showed that Halal Knowledge has a positive and significant effect on purchasing decisions. This is evidenced by the calculated t value of 2,799 > t table of 1,985, Brand Awareness has a positive and significant effect on purchasing decisions. This is evidenced by the t value of 2,916 > t table of 1,985, and there is a positive and significant bearing between the influence of Halal Knowledge and Brand Awareness on Purchasing Decisions. This is evidenced through the calculating F value of 8.628 > F table of 2.36.
Pengaruh Sosial Media, E Word of Mouth dan Harga Terhadap Perilaku Konsumtif Mahasiswa UIN Sumatera Utara Finta Aramita; Aldasari, Tita Aldasari; Muhammad Arif; Nuri Aslami
Mumtaz: Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2024): Juli 2024
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/mumtaz.v3i2.847

Abstract

Konsumen kini dapat mengakses dan mengomunikasikan informasi berkat media sosial, yang merupakan revolusi media. Maraknya media sosial telah memberikan dampak yang signifikan terhadap perilaku dan cara berpikir konsumen saat berbelanja. Tujuan penelitian ini adalah untuk mengetahui bagaimana harga, promosi dari mulut ke mulut, dan media sosial memengaruhi keputusan pembelian mahasiswa UIN Sumatera Utara (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam). Penelitian ini menggunakan metodologi kuantitatif. Pengumpulan informasi dilakukan dengan kuesioner kepada 100 responden. Suatu variabel dikatakan kuantitatif jika nilainya dapat dinyatakan secara numerik atau kuantitatif. Pengaruh media sosial terhadap perilaku konsumen ditunjukkan dengan koefisien regresi variabel yang positif, yaitu sebesar 0,201 (20,1%), nilai word of mouth sebesar 0,120 (12,0%), dan harga sebesar 0,242 (24,2%). Nilai-nilai tersebut semuanya berkorelasi erat dengan perilaku konsumen mahasiswa UINSU. Nilai signifikansinya adalah 0,000 dan F hitungnya adalah 12,629 menurut uji ANOVA. Dengan taraf signifikansi 0,000 < 0,05 untuk uji ini, maka dapat dikatakan bahwa harga, word of mouth, dan media sosial secara bersama-sama dan sendiri-sendiri memiliki pengaruh terhadap keputusan pembelian mahasiswa Fakultas Ekonomi dan Bisnis Islam UINSU.
THE INFLUENCE OF PROMOTION AND SERVICE QUALITY ON CONSUMER REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION AT UNDERPRICE SKINCARE JAMIN GINTING, MEDAN CITY Ridoi Nanda Sinaga; Finta Aramita; Cici Rayani Sitorus; Mey Wiliana Hotmauli Sitorus
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.925

Abstract

The purpose of this study was to analyze the effect of promotion and service quality on consumer repurchase interest through customer satisfaction in consumers of Underprice Skincare Jamin Ginting Medan City. The population in this study was 50,492 which was sourced from consumer data for the Underprice Skincare Jamin Ginting store in Medan City, with a sample of 100 respondents determined by the Slovin formula. The data were analyzed using descriptive analysis and SEM (Structural Equation Model) analysis. With the sampling method used is Purposive Sampling. The results show that directly promotion has a positive and significant effect on repurchase interest, service quality has a positive and significant effect on repurchase interest, promotion has no positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, and customer satisfaction has a negative and significant effect on repurchase interest. Indirectly, promotion has no positive and significant effect on repurchase intention through customer satisfaction, and service quality has a negative and significant effect on repurchase intention through customer satisfaction.
Co-Authors Aldasari, Tita Aldasari Cici Rayani Sitorus Haryaji Catur Putera Hasman Mey Wiliana Hotmauli Sitorus Muhammad Arif Nuri Aslami Ridoi Nanda Sinaga Silvia Berta Lia Sianipar