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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Mumtaz : Jurnal Ekonomi dan Bisnis Islam Multidisciplinary Indonesian Center Journal
Finta Aramita
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Pengetahuan Halal dan Brand Awareness terhadap Keputusan Pembelian Produk Mixue di Aplikasi Gofood pada Mahasiswa Fakultas Pertanian Universitas Muhammadiyah Sumatera Utara Silvia Berta Lia Sianipar; Haryaji Catur Putera Hasman; Finta Aramita
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.20608

Abstract

This research aims to know and analyze the influence of Halal Knowledge and Brand Awareness on the Purchasing Decision of Mixue Products in GoFood Application on students of Faculty of Agriculture, University of Muhammadiyah North Sumatra. This type of research is quantitative research with the type of data used being primary data and secondary data obtained from questionnaires. The population in this study was all students and students of the Faculty of Agriculture of the University of Muhammadiyah University of North Sumatra starting from 2019 to 2021 who are still actively studying at the University of Muhammadiyah North Sumatra who have shopped at least twice on the GoFood application. The sample in the study was 98 people. The sampling method uses nonprobability sampling methods with purposive sampling techniques and the data analysis method used is descriptive statistical analysis. The results showed that Halal Knowledge has a positive and significant effect on purchasing decisions. This is evidenced by the calculated t value of 2,799 > t table of 1,985, Brand Awareness has a positive and significant effect on purchasing decisions. This is evidenced by the t value of 2,916 > t table of 1,985, and there is a positive and significant bearing between the influence of Halal Knowledge and Brand Awareness on Purchasing Decisions. This is evidenced through the calculating F value of 8.628 > F table of 2.36.
Pengaruh Sosial Media, E Word of Mouth dan Harga Terhadap Perilaku Konsumtif Mahasiswa UIN Sumatera Utara Finta Aramita; Aldasari, Tita Aldasari; Muhammad Arif; Nuri Aslami
Mumtaz: Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2024): Juli 2024
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/mumtaz.v3i2.847

Abstract

Konsumen kini dapat mengakses dan mengomunikasikan informasi berkat media sosial, yang merupakan revolusi media. Maraknya media sosial telah memberikan dampak yang signifikan terhadap perilaku dan cara berpikir konsumen saat berbelanja. Tujuan penelitian ini adalah untuk mengetahui bagaimana harga, promosi dari mulut ke mulut, dan media sosial memengaruhi keputusan pembelian mahasiswa UIN Sumatera Utara (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam). Penelitian ini menggunakan metodologi kuantitatif. Pengumpulan informasi dilakukan dengan kuesioner kepada 100 responden. Suatu variabel dikatakan kuantitatif jika nilainya dapat dinyatakan secara numerik atau kuantitatif. Pengaruh media sosial terhadap perilaku konsumen ditunjukkan dengan koefisien regresi variabel yang positif, yaitu sebesar 0,201 (20,1%), nilai word of mouth sebesar 0,120 (12,0%), dan harga sebesar 0,242 (24,2%). Nilai-nilai tersebut semuanya berkorelasi erat dengan perilaku konsumen mahasiswa UINSU. Nilai signifikansinya adalah 0,000 dan F hitungnya adalah 12,629 menurut uji ANOVA. Dengan taraf signifikansi 0,000 < 0,05 untuk uji ini, maka dapat dikatakan bahwa harga, word of mouth, dan media sosial secara bersama-sama dan sendiri-sendiri memiliki pengaruh terhadap keputusan pembelian mahasiswa Fakultas Ekonomi dan Bisnis Islam UINSU.
THE INFLUENCE OF PROMOTION AND SERVICE QUALITY ON CONSUMER REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION AT UNDERPRICE SKINCARE JAMIN GINTING, MEDAN CITY Ridoi Nanda Sinaga; Finta Aramita; Cici Rayani Sitorus; Mey Wiliana Hotmauli Sitorus
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.925

Abstract

The purpose of this study was to analyze the effect of promotion and service quality on consumer repurchase interest through customer satisfaction in consumers of Underprice Skincare Jamin Ginting Medan City. The population in this study was 50,492 which was sourced from consumer data for the Underprice Skincare Jamin Ginting store in Medan City, with a sample of 100 respondents determined by the Slovin formula. The data were analyzed using descriptive analysis and SEM (Structural Equation Model) analysis. With the sampling method used is Purposive Sampling. The results show that directly promotion has a positive and significant effect on repurchase interest, service quality has a positive and significant effect on repurchase interest, promotion has no positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, and customer satisfaction has a negative and significant effect on repurchase interest. Indirectly, promotion has no positive and significant effect on repurchase intention through customer satisfaction, and service quality has a negative and significant effect on repurchase intention through customer satisfaction.
PEMBERDAYAAN E DIGITAL DALAM MENGUATKAN KEWIRAUSAHAAN PADA SISWA SMA MAMIAY KOTA MEDAN Dahrul Siregar; Finta Aramita; Retna Siregar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.513

Abstract

Pengabdian masyarakat ini bertujuan untuk memberdayakan siswa SMA Mamiay Medan dalam memanfaatkan teknologi digital untuk mengembangkan kewirausahaan. Program dilaksanakan selama 6 bulan dengan melibatkan 92 siswa kelas X dan XI. Metode pelaksanaan mencakup pelatihan, praktik langsung, dan pendampingan intensif dengan pendekatan blended learning. Hasil menunjukkan peningkatan signifikan dalam kompetensi digital siswa dari rata-rata 45% menjadi 82%. Program ini berhasil menciptakan 43 unit usaha digital aktif dengan total omset Rp 68,5 juta dalam 3 bulan operasional. Tingkat kehadiran peserta mencapai 85%, melampaui target awal 80%. Dampak program terlihat dari peningkatan rata-rata pendapatan siswa sebesar Rp 750.000/bulan dan terbentuknya tiga komunitas wirausaha digital. Keberlanjutan program didukung oleh pembentukan inkubator bisnis sekolah dan pengembangan jaringan mentor. Program ini berkontribusi dalam pengembangan model pemberdayaan kewirausahaan digital untuk siswa SMA yang dapat direplikasi di institusi pendidikan lainnya.
LOYALTY PERSPECTIVE ANALYSIS OF SMALL AND MEDIUM BUSINESS MARKETING ABILITY TO INNOVATE AND PERFORM GOOD Finta Aramita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 4 (2023): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i4.988

Abstract

The production environment has changed to a knowledge and technology system. Competition in the marketing system has also evolved into a more global and innovation system, becoming a competitive environment in most countries and businesses. Companies must evolve and innovate to deal with intense competition and shifting consumer demands if they hope to succeed in the long term in today's global market economy. Small and medium-sized enterprises must seek new motivations and business strategies to better develop new goods and services and take into account new information and technological advances. For businesses to grow, innovation is essential. Traditional innovation literature, first published in 1934, focuses on the factory sector, competitive markets and developed economies. Compared to other countries, Indonesia has a much higher proportion of small businesses per capita. Over the years, SMEs have contributed to developing countries in Asia (including ASEAN). Small and medium-sized enterprises are cited in ASEAN countries as a key driver of economic growth and development, the foundation of national economies, the highest-paying industry, and a potential tool for poverty reduction. Especially after the Asian financial crisis, including Indonesia.
Co-Authors Aldasari, Tita Aldasari Cici Rayani Sitorus Dahrul Siregar Haryaji Catur Putera Hasman Mey Wiliana Hotmauli Sitorus Muhammad Arif Nuri Aslami Retna Siregar Ridoi Nanda Sinaga Silvia Berta Lia Sianipar