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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Cut Mega Putri
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Implementasi Marketing Mix di PT.Adira Finance Cabang Meulaboh Putri Moyna Ikhsani; Chairiyaton Chairiyaton; Mardaleta Mardaleta; Cut Mega Putri
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i4.3675

Abstract

This study aims to analyze how the implementation of the marketing mix (4P) at PT Adira Finance, Meulaboh Branch, West Aceh, in responding to the challenges of the unique and diverse local market. The marketing mix, consisting of product, price, place, and promotion, is a strategic framework for expanding market share and maintaining the company's competitiveness. Adjustment of financing products such as sharia-based two-wheeled vehicle financing and price flexibility based on local purchasing power shows relevance to local needs. Service distribution is optimized by placing offices in strategic locations and collaborating with local partners. Promotion strategies are carried out offline through community events and exhibitions, and online through social media and the Adiraku application. A descriptive narrative research method is used with interpretive data analysis based on documents and observations. The results of the study indicate that the implementation of a marketing mix that is adaptive to local culture and characteristics has succeeded in increasing brand awareness and customer loyalty at PT Adira Finance, Meulaboh Branch. This study emphasizes the importance of understanding the local market for the success of a marketing strategy.
STUDY ON EFFECTIVE MARKETING STRATEGIES TO INCREASING ACTIVE USERS OF THE SITRAB APPLICATION OF PUPR SERVICE OF WEST ACEH Jhony Howord; Cut Mega Putri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 3 (2023): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i3.140

Abstract

In today's digital era, it is an obligation for the Government to provide information digitally and easily accessible to the public. However, many applications developed by the Government do not last long in the market due to the lack of an effective marketing strategy. Therefore, this research is expected to find out effective marketing strategies to increase the number of active application users. The case study was carried out on the application of the West Aceh Spatial Information System (SITRAB) which is an application under the auspices of the West Aceh Public Works and Spatial Planning (PUPR) office. The method used by the author in this study is a qualitative method. The results of this study indicate that effective marketing strategies to increase the number of active application users include promotions through social media, marketing personalization, and viral marketing. In addition, this study also shows that the factors that influence application adoption include ease of use, accuracy of information, and features offered. This research is expected to provide benefits for application developers in increasing the number of active application users through an effective marketing strategy.
Co-Authors Chairiyaton, Chairiyaton Jhony Howord Mardaleta Mardaleta Putri Moyna Ikhsani