Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Kinerja Binus Business Review MABIS: Manajemen dan Bisnis ASEAN Marketing Journal
Andy Susilo Lukito Budi
Faculty Of Economics, Atma Jaya Catholic University Of Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ASEAN Marketing Journal

 1 
Perceived Usefulness as Key Stimulus to the Behavioral Intention to Use 3G Technology Budi, Andy Susilo Lukito; Efendi, Efendi; Dahesihsari, Rayini
ASEAN Marketing Journal Vol. 3, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A new technology usually faces the challenge to be accepted by consumers. Because of the unique features of new technology, it needs certain approaches to enhance its acceptance. Technology Acceptance Model (TAM) is widely used to study the behavior of organizations and consumers in ac-cepting a new technology. A modified TAM model is applied in the current study to test the impact of advertising appeals of perceived usefulness, perceived ease of use, and social factors on behavioral intention to use 3G technology. Experimental method is utilized on four groups (30 people each) of undergraduate students of Atma Jaya Catholic Univesity. The result shows significant impact of the advertising multimedia exposed to the subjects, specifically perceived usefulness. It is concluded that perceived usefulness is the most salient reason among Atma Jaya Catholic University’s students in consuming 3G technology.
Co-Authors Astrie Arichristyna Bernardinus Maria Purwanto Efendi Efendi Jilly Jo Haryanto Rayini Dahesihsari Rayini Dahesihsari Uturestantix Uturestantix