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All Journal INSERT: Information System and Emerging Technology Journal Journal of Sustainable Development Science Jurnal Manajemen dan Teknologi Informasi Emasains : Jurnal Edukasi Matematika dan Sains Jurnal Pengabdian Kepada Masyarakat SEWAGATI
Ni Luh Gede Ambaradewi
Univeristas PGRI Mahadewa Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Other

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Journal : Jurnal Pengabdian Kepada Masyarakat SEWAGATI

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PENINGKATAN JANGKAUAN PASAR USAHA MIKRO, KECIL DAN MENENGAH (UMKM) PISAU BUKIT JATI MELALUI STATUS WHATSAPP DAN SIMULASI SEBAGAI RESELLER Imawati, Ida Ayu Putu Febri; Dika, I Wayan; Kariati, Ni Made; Ambaradewi, Ni Luh Gede; Juni Arta, I Kadek; Nugraha, I Nyoman Bagus Suweta
Sewagati Vol. 4 No. 1 (2025): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i1.5029

Abstract

This service program aims to increase the market reach of UMKM metal products, especially various types of knife products, through WhatsApp media. WhatsApp was chosen because it is an application that UMKM players and the general public can easily use. This activity was carried out with one local Bukit Jati UMKM, utilizing a training assistance approach and simulating marketing strategies through resellers on WhatsApp social media. The results of the activity indicate that WhatsApp can be a viable promotional tool for reaching consumers in the local and regional areas of Bali Province. Marketing through WhatsApp social media also enables the building of a more personalized relationship between sellers and consumers.
Co-Authors Devra Anggara Gde Iwan Setiawan GRESLY RISALDY SERAN DATO I Dewa Putu Rangga Arimurti I Gusti Ngurah Yoga Apriana I Nyoman Bagus Suweta Nugraha I Putu Eka Indrawan I Putu Yoga Bawantara I Wayan Dika Ida Ayu Putu Febri Imawati Juni Arta, I Kadek Kariati, Ni Made ricky dwipandita Risma Noviana, Luh Putu Suweta Nugraha, I Nyoman Bagus