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All Journal Bambuti: Bahasa Mandarin dan Kebudayaan Tiongkok MANDARINABLE: Journal of Chinese Studies
Yu, Zhang
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Study on International Chinese Language Communication in Indonesia Mainstream Media: 印尼主流媒体中的汉语国际传播研究 Yu, Zhang; Tela, Irvan Aditya
Mandarinable: Journal of Chinese Studies Vol. 3 No. 2 (2024): MANDARINABLE: Journal of Chinese Studies
Publisher : Published by Confucius Institute UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/mandarinable.v3i2.1785

Abstract

This paper investigates the representation of the Chinese language in three prominent Indonesian media outlets Kompas, Metro News, and Kumparan by analyzing reports from the period 2020-2023, with “Bahasa Mandarin” (Chinese language) as the primary keyword. The study employs a corpus-assisted discourse analysis methodology, incorporating the conceptual framework of semantic prosody to examine how the international dissemination of the Chinese language is portrayed in Indonesian media. By conducting a two-tier analysis, this research uncovers how the Chinese language is spreading in Indonesia through media discourse, with a particular focus on sentiment analysis based on statistical text analysis and media report corpora. Furthermore, this research sheds light on the broader dynamics of international Chinese language communication, offering insights into the role of the media in shaping public perceptions of the Chinese language. It also contributes to understanding the Chinese language's evolving position and dissemination strategies within Indonesia’s social and cultural landscape.
Visual Rhetorical Analysis of Chinese International Communication Teaching on Instagram in The Digital Era: A Case Study of Silk Mandarin: 数字时代汉语国际传播在Instagram上教学的视觉修辞研究——以《丝合汉语》为列 Tela, Irvan Aditya; Yu, Zhang; Waru, Dian Sari Unga
Mandarinable: Journal of Chinese Studies Vol. 4 No. 1 (2025): MANDARINABLE: Journal of Chinese Studies
Publisher : Published by Confucius Institute UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/mandarinable.v4i1.1180

Abstract

Silk Mandarin (丝合汉语), as a Chinese language teaching organization, exemplifies the growing global interest in Mandarin. By leveraging platforms such as Instagram, Silk Mandarin actively promotes and disseminates Chinese language education internationally through visual media, including images and short videos. This research aims to investigate the role of visual rhetoric in the international dissemination of Mandarin and to analyze the types of content that are most effective in promoting Chinese language education. To achieve this, a comprehensive analysis of visual rhetoric is conducted, employing content analysis and literature review. The findings indicate that the global promotion of Mandarin is primarily facilitated through educational, cultural, and tourism-related content, predominantly conveyed through visually engaging media. Notably, linguistic messages, coded iconographic messages, and uncoded iconographic messages emerge as the primary vehicles for dissemination. Furthermore, Silk Mandarin adeptly utilizes these three forms of visual semiotic messages as integral components of its marketing strategy. This multifaceted approach not only ignites the audience's interest in learning Mandarin but also significantly influences their perceptions, encouraging them to appreciate the allure of China through the lens of an alternative image presented by the medium.
A 数字时代汉语国际传播在Instagram上教学的视觉修辞研究——以《丝合汉语》为列 Yu, Zhang; Tela, Irvan Aditya
Bambuti Vol 7 No 2 (2025): Bambuti : Bahasa Mandarin dan Kebudayaan Tiongkok
Publisher : Fakultas Sastra Universitas Darma Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53744/bambuti.v7i2.131

Abstract

日益发展的数字时代改变了人类的生活方式，其中尤为明显的一个变化在于交流的形式。语言作为交流媒介是人类在各个领域进行互动的主要工具。在过去，研究者们对汉语国际发展和传播策略的研究都颇具丰富，然而对国际社交媒体的关注却仍显不足。《丝合汉语》作为一所汉语教学机构，充分证明了国际社会对汉语的高度关注。《丝合汉语》拥有192千粉丝，通过基于Instagram社交媒体的图片和短视频来推广和传播国际汉语教学。因此，要通过Instagram上的图片和教学视频来了解汉语国际传播的过程，有必要将视觉修辞分析作为桥梁。通过视觉修辞的分析，可以更深入地了解基于数字化理念的汉语国际传播的发展流程，以及观察汉语国际传播的过程中所采用的国际汉语教学和营销策略的背后结构。 The growing digital age has transformed the way humans live, with one of the most significant changes being in the realm of communication. Language, as a medium of communication, serves as the primary tool for human interaction across all fields. Historically, researchers have conducted extensive studies on the international development of the Chinese language and communication strategies. However, there remains a notable lack of focus on international social media platforms. SilkChinese, a Chinese language teaching organization, exemplifies the global interest in the Chinese language. With 192,000 followers, SilkChinese leverages Instagram to promote and disseminate Chinese language education through pictures and short videos. To comprehend the process of international Chinese language dissemination via Instagram, it is essential to employ visual rhetoric analysis. This approach enables a deeper understanding of the development of international Chinese language communication in the digital age and provides insights into the structure and strategies behind international Chinese language teaching and marketing.
Co-Authors Tela, Irvan Aditya Waru, Dian Sari Unga