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All Journal Persepsi : Communication Journal Unisia
Ahmad Tajuddin, Siti Nor Amalina
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Examining Social Media Influencers (SMIs) Credibility on Followers’ Sharing Intention towards Food-Related Content among Malaysian Youth Suhaimi , Muhamad Shukur; Ahmad Tajuddin, Siti Nor Amalina
Unisia Vol. 42 No. 2 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/unisia.vol42.iss2.art17

Abstract

Social media influencers (SMIs) have become increasingly influential in digital marketing, serving as key intermediaries between businesses and their target audiences. Despite their significant investments in time and resources to create engaging content, many SMIs struggle to maintain their follower base, often due to perceived deficiencies in source credibility. The link between SMIs’ credibility and followers’ sharing intention on food-related content among Malaysian youth is particularly under-examined. This study aims to bridge this gap by applying source credibility theory to examine how SMIs’ perceived credibility influences followers’ sharing intentions. The theory argues that how people think of communicators’ expertise and trustworthiness significantly influences individuals’ attitudes toward the source. Thus, by employing a quantitative approach through regression analysis, the study collected data via probability sampling with random respondent selection. The results indicate that perceived attractiveness is the best predictor of followers’ sharing intention on food-related content, overtaking both expertise and trustworthiness. These findings offer valuable insights for crafting more effective social media strategies that enhance engagement by focusing on the credibility aspects most valued by followers in the context of food content.
Exploring Employers’ Insights on Graduate Employability and Work Readiness in the Age of Artificial Intelligence Ahmad Tajuddin, Siti Nor Amalina; Ali, Abdul Halim
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.26216

Abstract

This study aims to explore Malaysian employers’ insights regarding the graduate employability and work readiness of young university graduates, exploring how employability skills required by employers can be aligned with the skills taught at the university level. Moreover, the objective of this study was to examine the insight provided by employers regarding the readiness of young graduates for the workforce in Malaysia. Through a qualitative method, the data was gathered by conducting in-depth interviews with 23 employers in high-level management positions within both public and private organizations. The findings revealed that universities serve as a place where students can refine their cognitive abilities and enhance crucial skills such as communication, critical thinking, leadership, character development, and creativity. Although university graduates are not yet considered work-ready, universities have started revising courses and programs that link to practice-based knowledge to meet the industrial demand. These findings carry implications for educational institutions to understand industrial requirements, enabling students to adapt professionally and socially to workplace transformations beyond the campus environment.
Co-Authors Ali, Abdul Halim Suhaimi , Muhamad Shukur