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All Journal JAM : Jurnal Aplikasi Manajemen Interdisciplinary Social Studies
Rahardja, Christina
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Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Effect of Perceived Customer Effectiveness of Green as Moderator Variable on Eco-Friendly Practices, Green Image and Customer Attitudes in a Canteen at University of Surabaya Rahardja, Christina; Anandya, Dudi; Setyawan, Andhy
Jurnal Aplikasi Manajemen Vol. 16 No. 1 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.034 KB) | DOI: 10.21776/ub.jam.2018.016.01.06

Abstract

This study aims to examine the relationships customers’ perceived green practices, perceived the green image of a canteen, and attitudes toward a canteen, Keluwih customers and identifies the key green practices that influence customers’ perceptions of a canteen’s green image. The model used for this study adopted from Jeong et al. (2014). The respondents came from the employee, lecturer, and students of University of Surabaya with total 200. Data were analyzed using SEM with AMOS 18. First, the results suggest the perception of green practices affects customers’ perceived green image of a canteen which in turn influences customers’ attitudes toward a canteen. Second, the moderation of PCEG group in the research model between the group of Less Green and Green is not supported.In Less Green group, there is an indirect influence ofenvironmentally friendlypractices on the behavior through the mediation of the image of Keluwih canteen with environmentally friendly. In Green group, there is a direct influence of environmentally friendly practices on the consumers’ attitude of Keluwih canteen. Finally, the paper includes a theoretical model that helps explain customers’ formation of a green image and attitudes toward a canteen Keluwih and offers practical guidelines for effective green marketing management in canteen Keluwih management.
Factors Affecting the Adoption Intention Mobile Payment of OVO in Surabaya Arifin, M Jainal; Rahardja, Christina; Anandya, Dudi
Interdisciplinary Social Studies Vol. 1 No. 5 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i5.132

Abstract

Background: Provide an adequate background covering the literature review and the gap of the research with other relevant former research works. Aim: This study aims to determine the Factors Affecting Adoption Intention to OVO Mobile Payment Users in Surabaya. Method: This type of research is basic business research using a quantitative approach with data analysis in the form of SEM (Structural Equation Model). Management of data in this study using AMOS 22.0 for windows which are used in testing the Measurement Model (Outer Model) and Structural Model (Inner Model). The sampling technique used is 300 respondents with the last education of SMK/SMA and have used m-payment OVO in the last 6 months and who are domiciled in Surabaya. Findings: The results showed that Perceived Transaction Convenience (PCT), Compatibility (COM), Relative Advantage (RA), Government Support (GS), Additional Value (AV), Perceived Risk (PSR), Absorptive Capacity (AC), Affinity (AFFI), and Personal Innovativeness in Information Technology (PIIT) is proven to have a significant effect on Adaptation Intention (AI). In addition, Social Influence (SI) has been shown to have non-significant results on the Adaptation Intention (AI) of OVO mobile payment users in Surabaya.
Co-Authors Andhy Setyawan, Andhy Arifin, M Jainal Dudi Anandya