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All Journal Conference In Business, Accounting And Management (Cbam) 2012 IPTEK Journal of Proceedings Series CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal MEBIS (Manajemen dan Bisnis) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AMAR (Andalas Management Review) Journal of Entrepreneurship & Business Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION
Dudi Anandya
Jurusan Magister Manajemen Fakultas Bisnis Dan Ekonomika Universitas Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH RISK REDUCING STRATEGIES TERHADAP PURCHASE LIKELIHOOD MELALUI MEDIASI RISK PERCEPTION MI INSTAN DI SURABAYA Wardani, Cyntya Kusuma; Anandya, Dudi; Indarini, .
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 3, No 1 (2014): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruhRisk Reducing Strategies terhadap Purchase Likelihood melalui mediasi oleh RiskPerception mi instan di Surabaya. Penelitian ini menggunakan StructuralEquation Modeling (SEM) dengan software LISREL versi 8.7. Teknikpengambilan sampel yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan jenis quota sampling. Penelitian ini menggunakansurvei dengan mengumpulkan data dengan menanyakan langsung kepadaresponden melalui kuesioner. Jumlah sampel dalam penelitian ini adalah 110responden. Hasil penelitian ini menunjukkan adanya pengaruh negatif RiskReducing Strategies ‟price discount‟ terhadap Risk Perception dan RiskPerception terhadap Purchase Likelihood mi instan di Surabaya. Risk ReducingStrategies „brand‟, „quality assurance‟, „information‟, dan „post purchase control‟tidak berpengaruh signifikan terhadap Risk Perception.
MODERASI JENIS PEMBELI TERHADAP PENGARUH TAKTIK PENJUALAN PADA MANIFEST INFLUENCE PRODUK AUDIO MOBIL DI SURABAYA Kwari, Willy Ananto; Anandya, Dudi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 4, No 2 (2015): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Seiring dengan perkembangan zaman saat ini, pembeli dihadapkan dengan berbagai macam pilihan produk yang dapat dipilih dengan mudah. Semakin ketat dan kuatnya persaingan itu membuat para penjual harus sepandai mungkin dalam menawarkan produk atau jasa yang ada. Penjual yang menjual barang dengan karakteristik khusus diharuskan paham akan tuntutan yang diinginkan oleh pembeli sehingga nantinya dapat terus eksis dan bisnisnya dapat berumur panjang. Dalam penelitian yang telah dilakukan oleh peneliti lainnya, didapatkan bahwa terdapat beberapa variabel dari taktik penjualan. Variabel-variabel yang berkaitan dengan taktik penjualan tersebut antara lain pertukaran informasi, rekomendasi, ancaman, janji, rayuan, dan seruan inspiratif. Sedangkan berasarkan penelitian yang dilakukan oleh peneliti sebelumnya juga mengindikasikan bahwa terdapat tiga tipe dari karakteristik pembeli yang ada saat ini. Tiga tipe karakteristik dari pembeli tersebut adalah pembeli dengan orientasi tugas, pembeli dengan orientasi pribadi, dan pembeli dengan orientasi interaksi. Dalam penelitian itu memperlihatkan bahwa pembeli dengan tipe orientasi tugas lebih cocok apabila menggunakan taktik penjualan pertukaran informasi dan rekomendasi. Pembeli dengan tipe orientasi pribadi lebih cocok menggunakan taktik penjualan ancaman, janji, atau rayuan. Sedangkan pembeli dengan orientasi interaksi lebih cocok menggunakan taktik penjualan berupa rayuan dan seruan inspiratif. Untuk membuktikan penelitian yang dilakukan oleh peneliti sebelumnya, maka peneliti saat ini menggunakan topik inti audio mobil sebagai objek penelitian. Peneliti melakukan penelitian dua sisi yaitu penjual dan pembeli produk audio mobil. Penelitian yang ada dilakukan perhitungan dengan metode regresi linier berganda, dan uji MANOVA untuk mengetahui seberapa besar keterkaitan atau hubungan antar variabel taktik penjualan dengan orientasi dari pembeli. peneliti melakukan pengambilan sampel dalam bentuk kuesioner yang disebar pada masing-masing 90 responden penjual dan juga pembeli produk audio mobil. Responden yang ada ini harus saling mengenal karakteristik antara satu dengan yang lainnya. Dari hasil perhitungan yang ada didapatkan bahwa terdapat beberapa hipotesa peneliti yang sama dengan peneliti sebelumnya. Hipotesa tersebut antara lain dari segi taktik penjualan berupa ancaman terhadap pembeli dengan orientasi pribadi, rayuan terhadap pembeli dengan orientasi pribadi, rayuan terhadap orientasi interaksi, dan taktik ancaman yang digunakan oleh penjual dalam menawarkan produknya. Selain kesamaan tentunya juga terdapat sedikit perbedaan hasil hipotesa. Hasil analisis hipotesa berdasarkan perhitungan ternyata mengungkapkan bahwa taktik penjualan saja tidak cukup dalam membuat manifest influence. Terdapat hal-hal lain pula yang menyebabkan manifest influence dari pembeli sehingga dapat memutuskan membeli produk audio mobil.
MARKET RESEARCH COMPOST STUDI PERILAKU KONSUMEN KOMPOS UNTUK MENGETAHUI POTENTIAL USER DAN POTENTIAL PARTNER STUDI KASUS FORWARD Wijaya, William; Anandya, Dudi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 4, No 2 (2015): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Penelitian kali bertujuan untuk mengetahui kondisi pasar kompos yang ada di pasaran saat ini khususnya yang berada di daerah Surabaya, Sidoarjo, Malang, dan Gresik, Jawa Timur. Untuk mengetahui kondisi pasar yang ada, dilakukanlah sebuah market research untuk mengetahui keadaan pasar dan karakteristik pasar yang dihadapi. Penelitian  ini merupakan studi kasus untuk FORWARD di EAWAG yang digunakan untuk mendukung program pengelolaan limbah padat organik perkotaan menjadi salah satu bentuk produk konversi yaitu kompos.  Oleh  karena  itu  untuk mencapai  tujuan  tersebut, pada penelitian ini dibahas mengenai siapa sajakah potential user dan potential partner untuk produk kompos dan/atau produk subsitusi sejenis yang ada dipasaran saat ini. Penelitian  ini merupakan  penelitian  kualitatif  dengan sumber data didapatkan dari hasil observasi, wawancara, penyebaran kuesioner, dan analisis dokumen. Informan dari penelitian ini dibagi menjadi 3 kategori yaitu subjek penelitian kategori fertilizer retailer, user¸dan fertilizer and compost maker. Dalam  penelitian  ini  dibahas  mengenai  jenis dan merek pupuk dan/atau produk subsitusi sejenis yang paling laku dipasaran, pendapat para informan tentang penerimaan produk baru, dan berhubungan dengan potensi pasar kompos yang ada saat ini. Dari penelitian kali ini didapatkan hasil bahwa, yang bisa dijadikan sebagai potential user adalah para petani khususnya petani daerah desa Wajak, Malang Selatan tetapi harus melakukan kerjasama terlebih dahulu dengan toko pertanian setempat dan Koperasi Unit Desa yang ada, dan para fertilizer retailer, dengan catatan produk baru yang ditawarkan harus sesuai dengan standar kualitas yang diinginkan para penjual tanaman hias dan pupuk. Sedangkan yang bisa dijadikan sebagai potential partner adalah para fertilizer retailer, PT. Petrokimia, Kebun Binatang Surabaya, dan Tempat Pembuangan Sampah Terpadu Desa Janti, Sidoarjo.
PERILAKU KONSUMEN DALAM KATEGORI KELAS SOSIAL: PENGAMBILAN KEPUTUSAN KELUARGA Dewi, Ngesthi Nirmala; ., Indarini; Anandya, Dudi
Journal of Management and Business Vol 6, No 2 (2007): SEPTEMBER 2007
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (19533.113 KB) | DOI: 10.24123/jmb.v6i2.111

Abstract

Social class has been the interesting subject in consumer behavior studies, so does the collective decision making. This study explore the consumer decision making whether as individual or as family regarding some behavior. The study covers five social class range from upper to the lowest social classes. The result shows interesting findings that although all behaviors can be classified into the same categories, they show specific characters for some social classes. The findings also covers the decision making dominance in the family regarding specific product characteristics.
THE ROLE OF EXCHANGE IN CUSTOMER LOYALTY OF SOCIAL NETWORK SITES Anandya, Dudi
Journal of Management and Business Vol 11, No 2 (2012): SEPTEMBER 2012
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9341.009 KB) | DOI: 10.24123/jmb.v11i2.214

Abstract

Exchange has been known as the subject matter of Marketing. In this decade, Internet has enabled people to connect and exchange information to others, regardless of time and space. This condition leads to a new phenomenon, known as social networking through social network sites. In social network sites members find new kinds of exchange, which is information exchange. Memberships in many social network sites are free, which means that everyone is free to join or leave it. In that case social network providers must ensure that members keep using their site. The aim of this study is to test and analyze the direct and indirect effect of exchange to loyalty. The Unit of analysis in this study were members of social networking sites Friendster and Facebook. There are 256 respondents participate in this research. The result shows if community members keep exchange activity, they will loyal to the community. Direct effect has greater impact on loyalty than indirect effect. This means that social network company must encourage their member to exchange information actively.
THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA Erviana, Ing; Anandya, Dudi; ., Indrarini
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.392 KB) | DOI: 10.24123/jmb.v15i2.282

Abstract

This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles purchase in Surabaya. This research showed that brand awareness, perceived quality, and country of origin do not significantly correlated to price premium and brand loyalty while social image and uniqueness correlate positively to price premium and brand loyalty so it can be concluded that only social image and uniqueness which affect price premium and brand loyalty. Samyang’s instant noodle distribution manager in Indonesia need to focus on social image and uniqueness and need to ignore brand awareness, perceived quality, and country of origin to get price premium and brand loyalty.
CONSUMERS’ INTENTION TO SWITCH FROM PRINTED BOOK TO E-BOOK IN SURABAYA Liander, Kevin; Margaretha, Silvia; Anandya, Dudi
Journal of Management and Business Vol 15, No 1 (2016): MARCH 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.258 KB) | DOI: 10.24123/jmb.v15i1.280

Abstract

The objective of this research is to know the factors that drives consumer to changes their reading behaviour from printed books to e-book using the switching behaviour theory. There are 5 variables that were used in this research, and those variables are new product attributes, social influences, price, switching cost, and intention to switch. This research finds that compatibility, convenience and switching cost have a significant impact on intention to switch, as well as the moderating effect of low switching cost between the relation of compatibility and social influences with intention to switch. 
PENGARUH EVENT IMAGE, DESTINATION IMAGE, PAST EXPERIENCE DAN PARTICIPANT SATISFACTION TERHADAP REVISIT INTENTION PADA MARATHON EVENT DI INDONESIA Imanda, Mochammad Reyzan; Anandya, Dudi
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.8187

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Destination Image, Event Image, Past Experience, dan Participant Satisfaction akan mempengaruhi Revisit Intention partisipan aktif pada Marathon Event. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 230, didapatkan dari hasil survei online yang berasal dari finisher Jakarta Marathon Event dalam kurun waktu 2013-2019. Pengolahan data menggunakan metode Structural Equation Modelling (SEM) dengan program AMOS 21. Hasil yang didapatkan pada penelitian ini menunjukkan bahwa efek mediasi variabel Participant Satisfaction antara Destination Image, Event Image, dan Past Experience berpengaruh besar terhadap Revisit Intention. Past Experience memberikan pengaruh signifikan secara langsung terhadap Revisit Intention. Namun, Destination Image dan Event Image tidak memberikan pengaruh signifikan secara langsung terhadap Revisit Intention. Pentingnya kolaborasi antara Pemerintah Kota dan Event Organizer sebagai untuk memberikan Past Experience yang baik dibahas bersama dengan pentingnya Participant Satisfaction sebagai pendorong utama pembentukan Revisit Intention.  Purpose of this study to understand how the Destination Image, Event Image, Past Experience, and Participant Satisfaction predict the Revisit Intention of active participants in the Marathon Event. The number of samples used in this study is 230, obtained from the results of an online survey taken from the finisher of the Jakarta Marathon Event between 2013-2019. Data processing using the Structural Equation Modeling (SEM) method with the AMOS 21 program. The results revealed mediation effect of Participant Satisfaction between Destination Image, Event Image, and Past Experience has a significant effect on Revisit Intention. In addition, Past Experience directly has a significant effect on Revisit Intention. However, Destination Image and Event Image has no significant direct effect on Revisit Intention. The importance of collaboration between the City Government and Event Organizer was discussed together along with the importance of Participant Satisfaction as the main driver for the establishment of Revisit Intention.
The effect of service quality, perceived value, and customer trust towards customer loyalty on online transportation Gojek in Surabaya Kevin, Kevin; Anandya, Dudi
Journal of Management and Business Vol 20, No 1 (2021): MARCH 2021
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v20i1.514

Abstract

This study aims to analyze several factors that affect customer loyalty GoRide and GoCar in Surabaya. Several variables such as service quality, perceived value, and customer trust are examined in this study to see their effect on customer loyalty. This research is useful for Gojek in order to compete by increasing the customer loyalty that Gojek has. The research data collection was carried out by distributing questionnaires to 200 GoRide and GoCar customers in Surabaya. The sampling technique used in this research is non-probability sampling with a purposive sampling method. The criteria for respondents are Gojek customers (GoRide and GoCar) who still use the GoRide and GoCar applications, who have used the GrabBike and GrabCar applications, and are domiciled in Surabaya. The results of the data were collected and analyzed using the SEM (Structured Equation Modeling) method with the help of the SPSS AMOS 24 software. In this study, the relationship between service quality and perceived value are tested, service quality to customer loyalty, service quality to customer trust, value perceived customer loyalty, and customer trust on customer loyalty. The results of this study indicated that service quality has a positive and significant effect on perceived value and customer trust, but has no effect on customer loyalty. Perceived value considered to have a positive effect on customer loyalty. Customer trust has no effect on customer loyalty.
Corporate Social Responsibility from Cigarette Industry According to Stakeholder Perspective Najoan, Hans William; Anandya, Dudi
IPTEK Journal of Proceedings Series No 1 (2020): The 1st International Conference on Business and Engineering Management (IConBEM)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j23546026.y2020i1.11336

Abstract

This research is aimed to analyze the Corporate Social Responsibility (CSR) activities run given by cigarette industrial companies in Indonesia. Although CSR activity is a form of responsibilities which every company has to do, there are many rules and regulation which limits the scope in cigarette industrial companies can act in. There are four subjects on this research: receiving end of the CSR activity, big three cigarette industry in Indonesia (Sampoerna, Gudang Garam, Djarum), union of cigarette industry that called GAPPRI, people who near with cigarettes. This research uses a qualitative research and interpretivism paradigm in which it focuses on revealing stakeholders point of view on activities that refers to rules and regulations, CSR principles, and strategies which cigarette industrial companies use for CSR activities. There are a lot of perspective in public about CSR activities from cigarette industrial: it’s just a campaign for promote cigarette to children, it’s an activities that built to “pretend” they’re care with others but behind that cigarette industry which causes the problems. Besides every issues, this research found that social responsibility from cigarette industry are pure for serves public, very transparency for every activities, there are no cigarette’s brand, and not looking for benefit.
Co-Authors . Indarini ., Indarini ., Indrarini Abraham Adhika S. Adjie Setyo Utomo Agnes Ayu Wagiri Alexandra, Putri Alita Prameswari Andhy Setyawan, Andhy Annisa Dieni Eka P. Arifin, M Jainal Badi Cahyo Balqiah, Tengku E. Ceini Anggar Kusuma Christina R. Honantha Christina Rahardja Honantha Cyntya Kusuma Wardani Cyntya Kusuma Wardani Darsono, Brilliant Prabowo Agung Dewi ANGGRAENI Dewi Anggraeni Dewi Anggraeni Dian Ambarwati Erviana, Ing Eugenius Adisaputra Midy Gavindra, Geraldus Grady Gavrila Selig Yasin Gina Muliana Citra Grace Yuwono Guguh Sujatmiko Gunawan Gunawan Hana Meka Madinah Hyronimus Kevin Kurniawan Imanda, Mochammad Reyzan Indarini Indarini Indarini Indra Nugraha Putra Jimmi Sutono Karina Farah Saraswati Karina Permatasari Kevin kevin Liander, Kevin Lisa Nuri Safitri Maria Aletta Dei Hariyanto Melliyana Melliyana Monica Engelica Wewengkang Muhammad Hanif Muhammad Zainuddin Najoan, Hans William Ngesthi Nirmala Dewi, Ngesthi Nirmala Pagau, Dwi Wahyu Rahardja, Christina RahardjaHonantha, Christina Redina Isnu Putri Rendy Wahyu Saputra Rerie Oktaviani Rico Setiawan Sudiro Rida Yusfriska Rossyta Dewi Saifullah Saifullah Sandy Christian Listiono Sany Surya Shania Angelina Silvia Margaretha Silvia Margaretha Silvia Margaretha Silvia Margaretha Silvia Margaretha Slamet Riyadi Teddy Herdinata Teddy Pawitra Theresia Theresia Vania Sutikno William Wijaya William Wijaya Willy Ananto Kwari Willy Ananto Kwari, Willy Ananto Yovita Christiani