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All Journal Akuntansi Bisnis & Manajemen (ABM) Jurnal Pengabdian Masyarakat Inovatif Jurnal Pengabdian Masyarakat Inovatif
Eva Annisa
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Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Keuangan Hijau terhadap Profitabilitas dan Reputasi Perusahaan (The Effect of Green Finance on Profitability and Corporate Reputation) Annisa, Eva; Luayyi, Sri; Ratih, Nur Rahmanti
Akutansi Bisnis & Manajemen ( ABM ) Vol 32 No 02 (2025): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v32i02.1700

Abstract

This study analyzes the effect of implementing green finance on the profitability and reputationof mining companieslisted ontheIndonesia Stock Exchangefor the period 2021-2024. The purposive sampling method is used to obtain sample criteria, the sample consists of nine mining companies. The data analyzed are secondary data derived from annualreports and corporatesustainability reports. Data analysis was carried out through descriptive statistical tests, classical assumption tests, simple linear regression, as well as testing the coefficient of determination, F test, and T test. The results showed that green finance has a significant effect on corporate profitability, but does not have a significant impact on corporate reputation
Revitalizing MSMEs in the Digital Age: Strengthening Brand Identity and Digital Payment Ecosystem at Siomay Batagor Tirtayasa Business Annisa, Eva; Merlyana, Anggun; Alfattah, Dhiwa Abiyu; Gea, Iman Jaya; Putri, Resha Moniyana; Darmawan, Arif
Jurnal Pengabdian Masyarakat Inovatif Vol. 3 No. 1 (2025): JPMI (Jurnal Pengabdian Masyarakat Inovatif)
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpmi.v3i1.169

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as vital contributors to national economic growth, especially in terms of employment creation and community empowerment. Despite this potential, many MSMEs continue to face barriers in brand development, digital marketing, and the adoption of modern financial technologies. This community service program was designed to provide practical solutions for the Siomay Batagor Tirtayasa MSMEs in Sukabumi, Bandar Lampung City, focusing on three main strategies: enhancing brand visibility through promotional banner design, implementing QRIS-based digital payment systems, and providing digital marketing training via social media. As a result, the business experienced increased visibility, marked by a significant rise in new customers just two days after the banner installation, indicating the strong influence of professional branding. The implementation of QRIS also made the transaction process smoother, with 30% of transactions in the first week conducted digitally, reflecting improved customer convenience and trust. Positive customer responses further supported the impact of these changes, especially among younger consumers who preferred cashless payments and easily accessible product information. The business owner also showed increased awareness and confidence in managing digital tools independently. This program demonstrates that even simple and participatory interventions can significantly enhance MSMEs competitiveness in the digital age. For further research, this approach can be developed through deeper digital literacy training, integration into marketplace platforms, or partnerships with local government to scale up the impact on other MSMEs.
Revitalizing MSMEs in the Digital Age: Strengthening Brand Identity and Digital Payment Ecosystem at Siomay Batagor Tirtayasa Business Annisa, Eva; Merlyana, Anggun; Alfattah, Dhiwa Abiyu; Gea, Iman Jaya; Putri, Resha Moniyana; Darmawan, Arif
Jurnal Pengabdian Masyarakat Inovatif Vol. 3 No. 1 (2025): JPMI (Jurnal Pengabdian Masyarakat Inovatif)
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpmi.v3i1.169

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as vital contributors to national economic growth, especially in terms of employment creation and community empowerment. Despite this potential, many MSMEs continue to face barriers in brand development, digital marketing, and the adoption of modern financial technologies. This community service program was designed to provide practical solutions for the Siomay Batagor Tirtayasa MSMEs in Sukabumi, Bandar Lampung City, focusing on three main strategies: enhancing brand visibility through promotional banner design, implementing QRIS-based digital payment systems, and providing digital marketing training via social media. As a result, the business experienced increased visibility, marked by a significant rise in new customers just two days after the banner installation, indicating the strong influence of professional branding. The implementation of QRIS also made the transaction process smoother, with 30% of transactions in the first week conducted digitally, reflecting improved customer convenience and trust. Positive customer responses further supported the impact of these changes, especially among younger consumers who preferred cashless payments and easily accessible product information. The business owner also showed increased awareness and confidence in managing digital tools independently. This program demonstrates that even simple and participatory interventions can significantly enhance MSMEs competitiveness in the digital age. For further research, this approach can be developed through deeper digital literacy training, integration into marketplace platforms, or partnerships with local government to scale up the impact on other MSMEs.
Pengaruh Keuangan Hijau terhadap Profitabilitas dan Reputasi Perusahaan (The Effect of Green Finance on Profitability and Corporate Reputation) Annisa, Eva; Luayyi, Sri; Ratih, Nur Rahmanti
Akutansi Bisnis & Manajemen ( ABM ) Vol 32 No 2 (2025): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v32i2.1569

Abstract

This study analyzes the effect of implementing green finance on the profitability and reputation of mining companies listed on the Indonesia Stock Exchange for the period 2021-2024. The purposive sampling method is used to obtain sample criteria, the sample consists of nine mining companies. The data analyzed are secondary data derived from annual reports and corporate sustainability reports. Data analysis was carried out through descriptive statistical tests, classical assumption tests, simple linear regression, as well as testing the coefficient of determination, F test, and T test. The results showed that green finance has a significant effect on corporate profitability, but does not have a significant impact on corporate reputation.
Co-Authors Alfattah, Dhiwa Abiyu Arif Darmawan Gea, Iman Jaya Merlyana, Anggun Moniyana, Resha Ratih, Nur Rahmanti Sri Luayyi