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All Journal JURNAL SAINS PEMASARAN INDONESIA Journal of Business Management Education (JBME)
Primadana, Ligasyah Arnanda
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Economics, Econometrics & Finance Education

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Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia Primadana, Ligasyah Arnanda; Ramdani, Muhammad Abdilah; Sahara, Shifa Hustima; Aprianingsih, Atik
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 3 (2021): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i3.212-240

Abstract

The purpose of this study is to understand transformation drives using past research as the basis of argument on every variable with business performance as the measurement standard. The research using deep searching of journal databases, the output is conducting a conceptual framework. The transformation drivers in our conceptual framework have six factors namely organization, technology, consumer behavior, financial, external support, and network with the measure of success of that transformation drives using business performance. The result is that the past research supports all the purposes of points in the variable that can positively contribute to business performance.
Live-Streaming Subscriber on Esport Professional Player: Expertise, Parasocial, and Streamer Attachment Factor To Getting the Subscribers Primadana, Ligasyah Arnanda; Windasari, Nila Armelia
Journal of Business Management Education (JBME) Vol 8, No 3 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i3.64950

Abstract

The advancing development of the internet creates new possibilities for new kinds of entertainment. The new entertainment is live-streaming unique content. However, there is still a lack of research on every variable in this phenomenon. There is a need for more research about certain variables in this context for a future new marketing method in a real-time platform. This paper explored the relationship between expertise, parasocial, attachment, and subscribe intention. The primary purpose of this research is to explore the variable relationship to achieve a specific framework for future research—the analysis uses partial least square (PLS-SEM) Analysis. The result is that expertise is the only significant relationship between all variables in subscribe intention. The limitation of this research is that it still uses an adaptation of measurement items with various topics such as social media, celebrities, and promotion. Future research about live-streaming needs to develop their measurement item to get more specific relationship models.
Co-Authors Atik Aprianingsih Nila Armelia Windasari Ramdani, Muhammad Abdilah Sahara, Shifa Hustima