Article Per Year (5 Year)
p-Index From 2021 - 2026
1.203
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal EMT KITA Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Abdimas Bina Bangsa IIJSE
Baskara, Andika
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
OPTIMALISASI PENERAPAN TEKNOLOGI PERONTOK JAGUNG UNTUK MENINGKATKAN PRODUKTIVITAS PASCA PANEN DI METESEH Nurhayati, Nurhayati; Astono, Ari Dwi; Ambarsari, Arum; Baskara, Andika
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1186

Abstract

Corn is the leading agricultural product for corn farmers in Meteseh Village, Tembalang Subdistrict, Semarang City. However, the farmers process and thresh the corn manually without using machine tools, so it takes a long time and is inefficient. To overcome this problem, the service team designed and made a corn threshing machine that was used to optimize the application of corn threshing technology to increase post-harvest productivity. This service activity begins with the handover of the corn thresher machine to the farmer group, then the presentation and training on the use of the machine. The corn threshing process is carried out by inserting corn into the thresher shaft, then the thresher knife will separate the corn kernels from the stalks. The results of the threshing trial showed that this machine can work well, is very practical to use, easy to carry around, fast production process, undamaged corn cobs, and low electrical power. This machine has a power of 0.5 HP which is able to thresh corn kernels with a production capacity of 183 kg/hour
Perceived Organizational Support On Employee Creativity: The Mediating Role Work Engagement As A Mediator Nengrum, Widya; Baskara, Andika; Fajri, Annisa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7759

Abstract

In this era of global competition, continuous development creates challenges for organizations and demands human resources (HR) to be more creative. Human Resources are valuable assets that need to be considered by companies. This study describes how employee creativity, work engagement, and perceived organizational support (POS) relate to one another in organizations. The degree to which workers feel supported by the company is reflected in POS, and this has been shown to have a big impact on worker engagement and innovation. The association between POS and employee creativity is found to be mediated by work engagement. Data from 123 randomly chosen respondents is analyzed quantitatively in this study using SmartPLS. The analysis's findings show that employee job engagement and creativity are positively impacted by perceived organizational support, with work engagement considerably enhancing this link. This study emphasizes how crucial it is to establish a positive work atmosphere in order to foster employee engagement and innovation.
Customer Experience and Customer Engagement in Relationship with Customer Loyalty During Black Swan Events Covid-19 Baskara, Andika; Pranaditya, Ari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2063

Abstract

The aim of the research was to determine the effect of customer experience and customer engagement in relationship with customer loyalty during the Black Swan Events Covid-19. The population was visitors at tourist sites in Semilir Village, Semarang Regency, with as many as 100 people. The study used the purposive sampling technique to obtain data. Based on the research, it was found that there was a significant positive effect between the experimental customer variable and the customer engagement variable on the interest in revisiting. The results of the test obtained the score of r square for revisit interest of 0.561, which means that interest in revisiting is influenced by customer experiential and customer engagement by 56.1%.
Pengaruh Citra Merek, Persepsi Harga, Kualitas Layanan dan Persepsi Kualitas terhadap Keputusan Pembelian Konsumen iPhone di Semarang Silviana, Silviana; Purwanto, Edy; Baskara, Andika
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.1793

Abstract

This study aims to investigate the influence of brand image, price perception, service quality, and perceived quality on consumer iPhone purchasing decisions in Semarang. The study population consists of iPhone users in the city. The sampling method used was non-probability sampling with a purposive sampling technique, which resulted in 105 respondents as the research sample. Data were collected through online questionnaire distribution. Data analysis was carried out using the multiple linear regression analysis method to test the relationship between independent variables (brand image, price perception, service quality, and perceived quality) and the dependent variable (purchase decision). The results showed that brand image, price perception, service quality, and perceived quality have a positive and significant influence on consumer purchasing decisions. These findings provide strong empirical evidence of the important role of brand image, price perception, service quality, and perceived quality in shaping consumer iPhone purchasing decisions in Semarang. The practical implications of this study emphasize the importance for companies to pay attention to and improve these aspects in their marketing strategies to attract and retain consumers. This study also contributes to the enrichment of the literature on consumer behavior and marketing strategy.
Implementasi Konsep Marketing 5.0 dalam Strategi Pemasaran UMKM: Studi Kasus pada Adaptasi Teknologi dan Human-Centered Approach Baskara, Andika; Nurhayati, Nurhayati; Firdaus, Firdaus
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5920

Abstract

This study aims to explore the application of the Marketing 5.0 concept in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a focus on the challenges and strategies faced in adopting advanced technology in digital marketing. This study employs a descriptive–qualitative approach using a case study design in the city of Semarang, the research involved 10 participants (business owners, marketing managers, and digital marketing staff). Using thematic analysis, the study identifies key themes, including the adoption of basic digital technologies as the foundation of marketing; early use of AI such as customer service chatbots and automated product recommendations; utilisation of simple analytics from social media and e-commerce platforms to map consumer behaviour; and the strengthening of human-centred approaches through storytelling and personalised content. Practical examples include the use of simple IoT tools for stock monitoring and Instagram insights to determine optimal posting times. The findings reveal that major challenges, limited digital infrastructure, low technological literacy, and constrained human resources can be addressed through gradual technology adoption and external support, particularly government-led digital training and technical assistance from technology companies. The study underscores that a mindset shift towards greater openness to technology is essential for MSMEs to fully harness the potential of Marketing 5.0.
MENINGKATKAN LITERASI KEUANGAN SEJAK DINI BAGI ANAK-ANAK MIGRAN DI KAMPUNG BARU, MALAYSIA Purwanto, Edy; Baskara, Andika; Qolby Tiara, Aldiva
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.%p

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan literasi finansial anak-anak migran di Sekolah Berasrama Migran (SBM) Kampung Baru, Malaysia melalui praktik menabung dengan celengan kreatif. Metode kegiatan meliputi penyuluhan konsep dasar uang, praktik menabung, pencatatan keuangan, dan penetapan target tabungan untuk kebutuhan praktis seperti alat tulis, buku, dan hadiah pribadi. Evaluasi dilakukan melalui pretest-posttest serta observasi keterampilan menghitung, mencatat, dan mengelola uang. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman finansial peserta serta keterampilan menghitung dan mengelola uang, termasuk kemampuan merencanakan penggunaan tabungan secara efektif. Aktivitas menabung kreatif juga menumbuhkan kebiasaan disiplin dan motivasi intrinsik dalam mengelola uang secara rutin. Implikasi dari kegiatan ini menunjukkan bahwa literasi finansial berbasis praktik menabung dapat diterapkan secara berkelanjutan di sekolah untuk mendukung pengembangan literasi finansial sejak dini. Program semacam ini tidak hanya meningkatkan pengetahuan dan keterampilan praktis, tetapi juga memperkuat kemandirian anak-anak migran dalam mengatur keuangan pribadi serta membangun disiplin dan kebiasaan menabung yang konsisten.
Co-Authors Ambarsari, Arum Annisa Fajri Edy Purwanto Firdaus Firdaus Nengrum, Widya Nurhayati Nurhayati Pranaditya, Ari Qolby Tiara, Aldiva Silviana Silviana