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The Important Role of Customer Satisfaction in Sharia Bank in relation to Service Quality and Relational Marketing towards Customer Loyalty Pranaditya, Ari; Ismail, Harries Arizonia; Sabihah, Khansa
AL-ARBAH: Journal of Islamic Finance and Banking Vol 6, No 1 (2024)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2024.6.1.20991

Purpose - This study aims to examine the effect of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty within the scope of organizations that practice Islamic values in Indonesia.Method - This research is an explanatory research which explain the position of the variables studied and the influence between one variable and another. To process the data in this study using The Structural Equation Modelling (SEM) from the AMOS 20.0 software package.Result - The result of this research shows that service quality, relational marketing and customer satisfaction influences positively and significantly to customer loyalty.Implication - This study implies customers of Bank Syariah Indonesia in Semarang, Central Java Province, Indonesia who have been a customer for more than 1 year.Originality - The paper looks into the relations of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty in Bank Syariah Indonesia in Semarang, Central Java Province, Indonesia in the third year after the merger to seek if the variables have already served well in the company.

Tansiq Empowerment Leadership: An Approach To Empowerment Leadership Theory And Islamic Value To Improve Police Performance Ayu, Ratih Candra; Pranaditya, Ari; Dewantoro, Bambang; Prasetiyo, Alfian Yudha
Magna: Journal of Economics, Management, and Business Vol 1 No 1 (2022): July 2022
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v1i1.2942

Research on an individual's behavior and attitudes has been widely discussed and comes with various results when it comes to leadership styles. We propose a change in people's attitudes, optimistic attitudes, cooperation for performance improvements to bridge the gap. The purpose of this paper is to analyze the relationship between leadership empowerment and the effort to strength ten relationships or synergy between members of Jepara Police Department with a high vs low level of optimism. The questionnaire-based survey wil be conducted on 131 (one hundred and thirty-one) Jepara Police Officer Personnel. Many previous studies have explored the factors that cause the lack of cooperative relationships between leader and members but none approached with the perspective of Islamic values. Thus, this paper offers the concept as a foundation for improving the Police performance, especially the Jepara Police through Tansiq Empowerment Leadership. The authors argue that the absence of Tansiq and Optimism in improving police performance results in an absence of confidence, and a strong emotional connection between leader and members which might jeopardizing the achiement of organization's objectives. Therefore, tansiq is required in order to harmonize relationship and increase cooperation and coordination between leader and members

Analisis Dimensi Elektronic Word of Mouth Terhadap Keputusan Berkunjung Ke Tempat Wisata TRMS Serulingmas Pranaditya, Ari; Trihudiyatmanto, M.
Magna: Journal of Economics, Management, and Business Vol 3 No 2 (2024): Juli 2024
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v3i2.8100

Tujuan - Penelitian ini bertujuan menemukan pengaruh dimensi word of mouth terhadap keputusan berkunjung ke tempat wisata TRMS Serulingmas, dengan survei yang dilakukan pada pengunjung wisata TRMS Serulingmas Kabupaten Banjarnegara. Metodologi - Teknik pengambilan sampel dengan menggunakan metode insidental sampling, dimana sampel yang terpilih adalah 116 orang pengunjung wisata TRMS Serulingmas Kabupaten Banjarnegara. Data diolah menggunakan metode uji statistik regresi linier berganda. Hasil - Hasil penelitian ini membuktikan bahwa variabel intensity dengan nilai Sig 0,003<0,005, variabel valence of opinion positive dengan nilai sig. 0,015<0,05, dan variabel content dengan sig. 0,021<0,05 memiliki pengaruh signifikan terhadap keputusan berkunjung pada wisata TRMS Serulingmas Kabupaten Banjarnegara. Keterbatasan – Peneliti sudah berusaha yang sebaik mungkin untuk memperoleh hasil yang valid dan rinci dalam penelitian ini, namun penulis tidak dapat memastikan kebenaran data yang diperoleh hanya dengan observasi dan membagikan kuesioner kepada responden, sehingga memungkinkan responden dalam memberikan jawaban yang kurang memahami. Agenda Peneliti Menadatang - Untuk penelitian yang akan datang perlu cara lain untuk pengisian kuesioner sehingga responden yang mengisi dapat sesuai degan karakteristik dan dapat mengisi dengan tepat untuk mendapatkan data yang valid.

The Important Role of Customer Satisfaction in Sharia Bank in relation to Service Quality and Relational Marketing towards Customer Loyalty Pranaditya, Ari; Ismail, Harries Arizonia; Shabihah, Khansa
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 6 No. 1 (2024)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2024.6.1.20991

Purpose - This study aims to examine the effect of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty within the scope of organizations that practice Islamic values in Indonesia.Method - This research is an explanatory research which explain the position of the variables studied and the influence between one variable and another. To process the data in this study using The Structural Equation Modelling (SEM) from the AMOS 20.0 software package.Result - The result of this research shows that service quality, relational marketing and customer satisfaction influences positively and significantly to customer loyalty.Implication - This study implies customers of Bank Syariah Indonesia in Semarang, Central Java Province, Indonesia who have been a customer for more than 1 year.Originality - The paper looks into the relations of service quality on customer loyalty, customers' satisfaction on loyalty and examining how relational marketing affects customer loyalty in Bank Syariah Indonesia in Semarang, Central Java Province, Indonesia in the third year after the merger to seek if the variables have already served well in the company.

Analisis Dimensi Elektronic Word of Mouth Terhadap Keputusan Berkunjung Ke Tempat Wisata TRMS Serulingmas Pranaditya, Ari; Trihudiyatmanto, M.
Journal of Economics, Management, and Business Vol 3 No 2 (2024): Juli 2024
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v3i2.8100

Tujuan - Penelitian ini bertujuan menemukan pengaruh dimensi word of mouth terhadap keputusan berkunjung ke tempat wisata TRMS Serulingmas, dengan survei yang dilakukan pada pengunjung wisata TRMS Serulingmas Kabupaten Banjarnegara. Metodologi - Teknik pengambilan sampel dengan menggunakan metode insidental sampling, dimana sampel yang terpilih adalah 116 orang pengunjung wisata TRMS Serulingmas Kabupaten Banjarnegara. Data diolah menggunakan metode uji statistik regresi linier berganda. Hasil - Hasil penelitian ini membuktikan bahwa variabel intensity dengan nilai Sig 0,003<0,005, variabel valence of opinion positive dengan nilai sig. 0,015<0,05, dan variabel content dengan sig. 0,021<0,05 memiliki pengaruh signifikan terhadap keputusan berkunjung pada wisata TRMS Serulingmas Kabupaten Banjarnegara. Keterbatasan – Peneliti sudah berusaha yang sebaik mungkin untuk memperoleh hasil yang valid dan rinci dalam penelitian ini, namun penulis tidak dapat memastikan kebenaran data yang diperoleh hanya dengan observasi dan membagikan kuesioner kepada responden, sehingga memungkinkan responden dalam memberikan jawaban yang kurang memahami. Agenda Peneliti Menadatang - Untuk penelitian yang akan datang perlu cara lain untuk pengisian kuesioner sehingga responden yang mengisi dapat sesuai degan karakteristik dan dapat mengisi dengan tepat untuk mendapatkan data yang valid.

Memorable Tourism Experience and Service Quality on Revisit Intention with Customer Satisfaction as Mediating Variable (Study at Saloka Theme Park, Semarang Regency, Central Java) Iqbal Ramdhani, Muhammad; Pranaditya, Ari; Shabibah, Khansa
Jurnal Dinamika Ekonomi dan Bisnis Vol 22, No 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v22i2.8703

This study aims to investigate the mediating role of customer satisfaction in the relationship between memorable tourism experience (MTE) and service quality on visitors’ revisit intention at Saloka Park, a thematic recreational park located in Semarang Regency, Central Java. This research is expected to explore the relationships among several influencing factors and emphasize the importance of creating memorable tourism experiences as well as maintaining service quality to enhance customer satisfaction, which subsequently drives the intention to revisit Saloka Park. Using a quantitative approach and survey method, data were collected from Saloka Park visitors and analyzed using path analysis techniques. The findings revealed that both memorable tourism experience (MTE) and service quality exert a positive and statistically significant impact on customer satisfaction. Furthermore, customer satisfaction was proven to mediate the relationship between MTE and service quality on revisit intention. These findings highlight the critical role of delivering memorable tourism experiences and maintaining high service quality in enhancing customer satisfaction, which subsequently promotes revisit intentions. The practical implication of this study is that recreational park managers can focus on improving visitor experiences and service quality as key factors to retain and enhance visitor loyalty

Tansiq Empowerment Leadership: An Approach To Empowerment Leadership Theory And Islamic Value To Improve Police Performance Ayu, Ratih Candra; Pranaditya, Ari; Dewantoro, Bambang; Prasetiyo, Alfian Yudha
Journal of Economics, Management, and Business Vol 1 No 1 (2022): July 2022
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v1i1.2942

Research on an individual's behavior and attitudes has been widely discussed and comes with various results when it comes to leadership styles. We propose a change in people's attitudes, optimistic attitudes, cooperation for performance improvements to bridge the gap. The purpose of this paper is to analyze the relationship between leadership empowerment and the effort to strength ten relationships or synergy between members of Jepara Police Department with a high vs low level of optimism. The questionnaire-based survey wil be conducted on 131 (one hundred and thirty-one) Jepara Police Officer Personnel. Many previous studies have explored the factors that cause the lack of cooperative relationships between leader and members but none approached with the perspective of Islamic values. Thus, this paper offers the concept as a foundation for improving the Police performance, especially the Jepara Police through Tansiq Empowerment Leadership. The authors argue that the absence of Tansiq and Optimism in improving police performance results in an absence of confidence, and a strong emotional connection between leader and members which might jeopardizing the achiement of organization's objectives. Therefore, tansiq is required in order to harmonize relationship and increase cooperation and coordination between leader and members

Customer Experience and Customer Engagement in Relationship with Customer Loyalty During Black Swan Events Covid-19 Baskara, Andika; Pranaditya, Ari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2063

The aim of the research was to determine the effect of customer experience and customer engagement in relationship with customer loyalty during the Black Swan Events Covid-19. The population was visitors at tourist sites in Semilir Village, Semarang Regency, with as many as 100 people. The study used the purposive sampling technique to obtain data. Based on the research, it was found that there was a significant positive effect between the experimental customer variable and the customer engagement variable on the interest in revisiting. The results of the test obtained the score of r square for revisit interest of 0.561, which means that interest in revisiting is influenced by customer experiential and customer engagement by 56.1%.

Pelatihan Digitalisasi Keuangan UMKM Desa Ndudak Sidodadi melalui Aplikasi Akuntansi Dasar Si Apik Rusdi, Dedi; Pranaditya, Ari; Shabihah, Khansa
Indonesian Journal of Community Services Vol 7, No 2 (2025): November 2025
Publisher : LPPM Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.7.2.161-172

Transformasi digital dalam sistem keuangan merupakan kebutuhan mendesak bagi pelaku UMKM untuk mencapai efisiensi, transparansi, dan kesinambungan usaha. Namun demikian, pelaku UMKM di daerah perdesaan masih mengalami hambatan serius dalam aspek literasi keuangan dan penerapan teknologi pencatatan digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan pelaku UMKM di RT 3 RW 3 Desa Ndudak Sidodadi, Kecamatan Mijen, Kota Semarang, dalam menerapkan pencatatan keuangan menggunakan aplikasi sederhana seperti Si APIK, BukuKas, dan Microsoft Excel. Metodologi kegiatan mencakup tahap observasi, pelatihan teknis, pendampingan, serta evaluasi berbasis partisipasi. Hasil pelaksanaan menunjukkan bahwa 80% peserta sudah mulai melakukan pencatatan transaksi secara teratur, 60% telah mampu menyusun laporan keuangan dasar, dan 65% dapat menjalankan aplikasi digital secara mandiri. Fakta ini memperlihatkan bahwa metode pelatihan berbasis praktik langsung dan kontekstual lebih efektif dibandingkan pendekatan konvensional dalam menjembatani kesenjangan digital. Hambatan yang masih ditemukan antara lain adalah kurangnya kepercayaan diri dalam mengakses teknologi, terbatasnya jaringan internet, serta ketergantungan terhadap pendamping. Oleh karena itu, keterlibatan mentor lokal menjadi solusi strategis untuk memastikan keberlanjutan program. Kegiatan ini telah berhasil meletakkan dasar bagi digitalisasi keuangan UMKM di tingkat komunitas perdesaan, dan model ini memungkinkan untuk diadaptasi di wilayah lain dengan kondisi serupa.Digital transformation in the financial system is an urgent need for MSMEs to achieve efficiency, transparency, and business sustainability. However, MSMEs in rural areas still face serious obstacles in financial literacy and the implementation of digital recording technology. This community service activity aims to improve the capabilities of MSMEs in RT 3 RW 3, Ndudak Sidodadi Village, Mijen District, Semarang City, in implementing financial recording using simple applications such as Si APIK, BukuKas, and Microsoft Excel. The activity methodology includes observation, technical training, mentoring, and participatory evaluation. The implementation results show that 80% of participants have started recording transactions regularly, 60% have been able to prepare basic financial reports, and 65% can run digital applications independently. This fact shows that hands-on and contextual training methods are more effective than conventional approaches in bridging the digital divide. Barriers that are still encountered include a lack of confidence in accessing technology, limited internet access, and dependence on mentors. Therefore, the involvement of local mentors is a strategic solution to ensure the sustainability of the program. This initiative has successfully laid the foundation for the digitalization of MSME finance at the rural community level, and this model can be adapted to other areas with similar conditions.

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