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All Journal Journal of Business and Management The Indonesian Journal of Business Administration The Asian Journal of Technology Management (AJTM) Jurnal Manajemen Indonesia Journal of Innovation, Business and Entrepreneurship Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Economics and Business UBS Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Eduvest - Journal of Universal Studies Paradoks : Jurnal Ilmu Ekonomi Enrichment: Journal of Multidisciplinary Research and Development Journal of Consumer Study and Applied Marketing
Dina Dellyana
School Of Business And Management, Bandung Institute Of Technology
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Other

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Market acceptance of moving vehicle advertising in indonesia Ramadhan Pangestu, Dimas; Dellyana, Dina
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The advertising industry is growing rapidly nowadays, and many advertising companies are sticking to their advertising technology that has already been applied. However, the growing age of many companies engaged in industry innovation by offering to advertise with new and creative methods. VAS is present in 2017 in Indonesia as a start-up involved in advertising that provides a way of advertising by combining business models Facebook Ads with other running ads. The objective of this study was to find out how prepared the market would be to accept new VAS technologies, and whether the advertising methods offered by VAS would be more profitable for companies to advertise outside. The discussion of this problem will be analysed in several ways by examining internal and external, to know the internal of VAS using SW (Strength and Weakness), Business Model Canvas, and Technology Readiness Level. After knowing the internal-external then it will be analysed by using OT (Opportunities and Threat), PESTLE, Porter 5 Forces, Competitor Analysis, Standard and Market Acceptance, and this research will use AHP (Analytical Hierarchy Process). The results of this study show that the market has been able to accept new concepts to advertise with online and offline methods using outdoor media. The most important thing to be used as a reference to select advertising media is from the performance of the ad generated from the ad company. Keywords: Market Readiness, AHP, Advertising Industry, Business Mode, Advertising, Moving Vehicle Advertising Abstract. The advertising industry is growing rapidly nowadays, and many advertising companies are sticking to their advertising technology that has already been applied. However, the growing age of many companies engaged in industry innovation by offering to advertise with new and creative methods. VAS is present in 2017 in Indonesia as a start-up involved in advertising that provides a way of advertising by combining business models Facebook Ads with other running ads. The objective of this study was to find out how prepared the market would be to accept new VAS technologies, and whether the advertising methods offered by VAS would be more profitable for companies to advertise outside. The discussion of this problem will be analysed in several ways by examining internal and external, to know the internal of VAS using SW (Strength and Weakness), Business Model Canvas, and Technology Readiness Level. After knowing the internal-external then it will be analysed by using OT (Opportunities and Threat), PESTLE, Porter 5 Forces, Competitor Analysis, Standard and Market Acceptance, and this research will use AHP (Analytical Hierarchy Process). The results of this study show that the market has been able to accept new concepts to advertise with online and offline methods using outdoor media. The most important thing to be used as a reference to select advertising media is from the performance of the ad generated from the ad company. Keywords: Market Readiness, AHP, Advertising Industry, Business Mode, Advertising, Moving Vehicle Advertising
The business model development through co-creation: a case study of Indonesian musician, mocca Nurwibowo, Muchammad; Dellyana, Dina
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract: This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampling to interview the stakeholders of Mocca with semi structured questions. This paper finds that co-creation has sustained Mocca’s business model as musician, but Mocca needs to develop it in order to sustain and compete with many new players in the music industry. It concludes by identifying how Mocca conduct its co-creation and propose the potential business model and co-creation development strategies to solve its business issues. The proposed co-creation development in this paper includes potential engaging actors, potential value exchange, potential co-creation form, and co-creation flow recommendation.Keywords: business model, business model development, Indonesian musician, co-creation design framework, music industry
An examination of plus-size people’s clothes purchasing preferences in e-commerce Aulia, Muhammad Rizki; Dellyana, Dina
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Globalization has had a major impact on digital business in the past 20 years,the ease of online transactions is also felt by Indonesians affected by obesity, which reached 19.6% in 2013, this of course has an impact also on the people who categorized as Plus-size. Based on the Asia-Pacific standard for obesity, a person is said to be plus size when the waist circumference exceeds 90 inches for men and 80 inches for women.Clothing products are considered high risk items, therefore various companies are willing to promote their products to facilitate customers. This study aims to analyze of the preferences of plus size people in the transaction of clothing through e-commerce, a sample of 122 people was used in this study to measure dominant preferences in each of the factors, further researchers use quantitative analysis to validate data to respondents. The method used in this study is the Analytic Hierarchy Process (AHP) because the researcher wants to know what factors most influence their preferences in shopping online using ExpertChoiceTM software. Based on the results of the study, researchers want to provide insight in the form of factors that influence consumer preferences.Keywords: AHP, customer preference, e-commerce, pairwise comparison, plus-size people
A Comparative Case Study on Performance Management System in Architecture, Engineering, and Construction Start-up Enterprises in Indonesia Ariono, Bernardus; Wasesa, Meditya; Dellyana, Dina; Dhewanto, Wawan
The Asian Journal of Technology Management (AJTM) Vol 14, No 3 (2021)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2021.14.3.2

Abstract

Abstract. Despite a growing sense that start-up enterprise is critical to economic growth, the topic of performance management affects strategic and organizational processes remains largely understudied. In Indonesia, as a sphere where the entrepreneurial ecosystem is on the rise, we explored the strategy of Architecture, Engineering, and Construction (AEC) start-up firms using a Balanced Scorecard (BSC). This research aims to determine how suitable the BSC is applied to AEC start-ups and how this tool is implemented as the enterprise evolves. We conduct in-depth case studies using multiple data sources, including interviews and field observation. By performing the comparative analysis, we identified managerial practices that enable the networking of BSC perspectives – learning and growth, internal process, customer, and financial – during the start-up lifecycle. From the contribution to the literature perspective, this study provides empirical evidence that the BSC is a valuable performance management tool for early-stage firms. However, the BSC must be reconfigured regularly to reflect the current development stage’s objectives throughout implementation. As the business implications, this research helps AEC entrepreneurs see the significance of achieving organizational balance to drive growth and transition from agile start-ups to sustainable companies. Future research may examine the interconnection between managerial control systems and leadership attributes in different business contexts.Keywords:  AEC firms, Balanced Scorecard, Performance Management System, Start-up Lifecycle
Pemodelan Dan Simulasi Berbasis Agen Untuk Perilaku Kewirausahaan Kreatif-Sosial Dalam Konteks Ekonomi Kreatif Anggraeni Permatasari; Wawan Dhewanto; Dina Dellyana
Jurnal Manajemen Indonesia Vol 21 No 1 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i1.2536

Abstract

This paper presents an agent-based model that illustrates creative-social entrepreneurial behaviour and its impact on socio-economic development and local resources sustainability. This study conducted an agent-based model simulation test to demonstrate the potential of the model developed through a literature review. The model approach assumes the interactions between agents are influenced by three purposes, which are profit entrepreneur, social entrepreneur and hybrid entrepreneur. The process is captured from the ability of entrepreneurial creativity in exploiting and conserving local resources. The results show the success of a dynamic model in integrating characteristics and creative-social entrepreneurial behaviour. The final model used as a reference to validate the impact and the relationship of creative-social entrepreneurial action on the socio-economic development and sustainability of a region's local resources. Keywords—Creative-social Entrepreneurship, Agent Based Model, Hybrid Entrepreneurs, Socio-Economic Development Local Resources Sustainability
Creative social entrepreneurial orientation of traditional woven SMEs Anggraeni Permatasari; Wawan Dhewanto; Dina Dellyana
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.286 KB) | DOI: 10.33021/icfbe.v3i1.3771

Abstract

This study defines entrepreneurial orientation (EO) in traditional woven SMEs in the context of the creative industry. We explore the entrepreneurial process of traditional woven SMEs in Sikka District, Indonesia. This study uses a qualitative method based on grounded research. Data was collected through in-depth interviews and observations. Eight stakeholders participated in this study. Data were analyzed through open, axial, and selective coding to present a systematic approach to new concept development applied by inductive research. The findings define traditional woven SMEs as those determined by creativity and social orientation. This study has limitations in terms of geographic area. Further research is required in this regard. The results can help traditional woven SMEs develop sustainable performance through entrepreneurial orientation. This study leveraged the concept of social entrepreneurship in the context of creative business.
A Comparative Case Study on Performance Management System in Architecture, Engineering, and Construction Start-up Enterprises in Indonesia Bernardus Ariono; Meditya Wasesa; Dina Dellyana; Wawan Dhewanto
The Asian Journal of Technology Management (AJTM) Vol. 14 No. 3 (2021)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2021.14.3.2

Abstract

Abstract. Despite a growing sense that start-up enterprise is critical to economic growth, the topic of performance management affects strategic and organizational processes remains largely understudied. In Indonesia, as a sphere where the entrepreneurial ecosystem is on the rise, we explored the strategy of Architecture, Engineering, and Construction (AEC) start-up firms using a Balanced Scorecard (BSC). This research aims to determine how suitable the BSC is applied to AEC start-ups and how this tool is implemented as the enterprise evolves. We conduct in-depth case studies using multiple data sources, including interviews and field observation. By performing the comparative analysis, we identified managerial practices that enable the networking of BSC perspectives – learning and growth, internal process, customer, and financial – during the start-up lifecycle. From the contribution to the literature perspective, this study provides empirical evidence that the BSC is a valuable performance management tool for early-stage firms. However, the BSC must be reconfigured regularly to reflect the current development stage’s objectives throughout implementation. As the business implications, this research helps AEC entrepreneurs see the significance of achieving organizational balance to drive growth and transition from agile start-ups to sustainable companies. Future research may examine the interconnection between managerial control systems and leadership attributes in different business contexts.Keywords:  AEC firms, Balanced Scorecard, Performance Management System, Start-up Lifecycle
Proposed business strategy for nomaden architect based on customer preference in choosing architectural design service Laurentius Nicholas Rodriques; Dina Dellyana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 8 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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With 37,500 clients for every architect, Indonesia has the largest market opportunity for architecture. Understanding these clients' preferences for architectural design services can help an architectural firm acquire a competitive edge and transform their company to be more client-focused. This study looks for the variables that affect customers' choices when selecting architectural design services. Researchers attempt to determine the importance of each of these criteria using the AHP (Analytical Hierarchy Process) technique after identifying the variables that affect these preferences. Researchers also tried to synthesize this research from three main targeted groups, namely groups of people who had previously used architectural design services, groups of people who had never used architectural design services, and groups of people who worked in architecture or related design fields. The outcomes of the AHP analysis are used as a company strategy after being evaluated. This business approach is applied to Nomaden Architect, a Jakarta, Indonesia-based provider of architectural design services. Researchers have ranked the key elements that influence customer preferences when selecting architectural services from this study, particularly for middle-class customers. In addition, researchers have offered business strategies for these architectural firms to compete successfully in their class.
Proposed business strategy for coffee shop based on customer preferences Tri Hendra Widadi; Dina Dellyana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 8 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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Abstract

Indonesia is one of the most promising markets for entrepreneurs entering the coffee shop business. The phenomenon of coffee as one of the indigenous philosophies in Indonesia inspired Kopi Nalar to have a vision of promoting the uniqueness of Indonesian coffee and providing a comfort place for the people of Jakarta. However, Kopi Nalar encountered numerous obstacles in his efforts to maintain his firm. From the middle of 2017 to the beginning of 2020, Kopi Nalar's performance was exceptional, but the impacts of COVID-19 caused significant sales drop in early 2020. Kopi Nalar has not been able to achieve the same level of sales as it did prior to the epidemic; therefore, the company must modify its business plan in response to the pandemic's effects. In this study, the selection criteria to be considered when the customer wants to go to a coffee shop are derived through interview, survey and previous research, and the importance of optional criteria is analyzed through AHP (Analytic Hierarchy Process) technique. As a result, the preference criteria of coffee shop were relatively high in order of product, place, service and marketing-promotion. From these results, business solution is formulated to implement in Kopi Nalar’s business strategies.
Redefining General Public Segment In Kustomfest: A Research On Visitor Motives In Attending A Kustom Kulture Festival Wahyudi, Muhammad Emir Alhafeez; Dellyana, Dina
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i2.216

Abstract

The Indonesian creative economy has experienced significant growth, with creative tourism emerging as a prominent driver. This study centers on Kustomfest, the Indonesian Kustom Kulture Festival, recognized as one of the largest Kustom Kulture hubs in the country. Between 2019 and 2023, there was a notable shift in the festival's audience composition, with the general public now constituting the majority segment. The research aims to identify and analyze the key motives driving the general public to attend Kustomfest, segment the market based on these motives, and examine each segment's sociodemographic profiles and behavioral characteristics. Three distinct market segments were identified, each motivated by different factors. Insights from this study can assist organizers of similar Kustom Kulture-related events in expanding creative tourism in Indonesia. By understanding visitor motivations and behaviors, event organizers can tailor marketing strategies, enhance visitor experiences, and capitalize on revenue opportunities from the general public segment. Recommendations are provided to attract, retain, and expand each segment through business model innovation, thus contributing to the sustained growth of Indonesia's creative economy. The findings highlight the importance of understanding visitor motivations and behaviors to maximize the impact of cultural events on the broader creative economy. These insights enable event organizers to foster growth in Indonesia's creative sector, ensuring that cultural festivals like Kustomfest continue to evolve and appeal to a diverse audience.
Co-Authors Anggraeni Permatasari Ariono, Bernardus Aulia, Muhammad Rizki Ayunda, Batari Bernardus Ariono Dian Anggraini Fernando, Edwin Hogiana, Della Yunia Irfan Saleh Laraswati, Dian Mutiah Laurentius Nicholas Rodriques Mardhiyah, Nabilah Meditya Wasesa Nurwibowo, Muchammad Pascal Yudha Ginting Praditya, Patricius Putri, Octaviani Surya Ramadhan Pangestu, Dimas Ramadhan, Fadly Rizky Rinjani, Abby Nabilla Surya Shavira Mayola, Shavira Suwondo, Merwyn Tetra Perwira Tri Hendra Widadi Wafiq Aulia Sukma Dewi Wahyudi, Muhammad Emir Alhafeez Wasesa, Meditya Wawan Dhewanto Wisnuseputro, Regianto