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Determinant Influencing Factors For Customer Preferences In Local Fragrance Product (Case Study: Multitude Fragrance) Pascal Yudha Ginting; Dina Dellyana
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.109

Significant changes have occurred in Indonesian business lines, including the types of local perfume businesses in Indonesia. Even today, Indonesia is one of the world's leading producers and consumers of perfume. According to the Indonesian Perfume Industry Association, Indonesia became Southeast Asia's second largest perfume market in 2019. (AIPI). In recent years, the use of perfume products has increased rapidly in Indonesia, particularly for native perfume items. Technological advancements that make it easier to produce and market regional perfume goods have aided the growth of Indonesia's local perfume sector. Local perfume manufacturers can use technology to improve product quality, streamline production, and simplify marketing and promotion. consumers This study seeks to determine the factors that influence consumers before they decide to purchase a local perfume product. After identifying the factors that influence these preferences, researchers use the AHP (Analytical Hierarchy Process) method to determine the priority of each of these criteria. The researcher also attempted to categorize this research based on five main criteria that were generated based on the experiences of perfume users, namely price, aroma, design quality, marketing promotions, and influence from others. The qualitative analysis method, which was presented descriptively from the results of interviews, and qualitative analysis, which was analyzed using the AHP method and surveys in general, were used by researchers. The results of the AHP analysis are used to influence the purchase of local perfumes after they have been evaluated. This study was carried out for Multitude Fragrance, a local perfume company in Jakarta, Indonesia. The proposed solution is based on the findings of AHP and interviews, and it attempts to address the issues identified in each factor that influences customer preference in selecting local perfume products.

Technology Acceptance Model and Wearable ElectroCardioGraph (DubDub) Tetra Perwira; Dina Dellyana
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i6.900

Model penerimaan teknologi (TAM) mengusulkan bahwa persepsi kemudahan penggunaan dan persepsi kegunaan memprediksi penggunaan alat. Studi yang sedang berjalan menyelidiki TAM untuk tugas-tugas yang berhubungan dengan pekerjaan dengan teknologi DubDub, dan menggunakan TAM sebagai dasar untuk membuat hipotesis pengaruh variabel-variabel tersebut terhadap penggunaan DubDub sebagai alat memantau kondisi jantung saat bekerja. Kematian terhadap serangan jantung saat melakukan aktivitas menurut data kemenkes diIndonesia sangat tinggi. Hal ini telah menjadi momok menakutkan bagi pekerja usia produktif, sehingga perlu adanya alat yang dapat memonitor kondisi jantung secara realtime. DubDub sebagai wearable electrocardiograph diharapkan mampu mengurangi tingkat kematian akibat serangan jantung di Indonesia, walaupun DubDub tidak menggantikan kegunaan ECG yang berada dirumah sakit. Studi ini berfokus pada penyelidikan penerimaan pengguna individu terhadap DubDub di masyarakat sebagai alat monitor jantung yang efektif. Ini mengembangkan model penggunaan teknologi untuk kesehatan. Kontribusi penelitian ini ada tiga. Pertama, penelitian ini dapat membantu mengidentifikasi apakah pengguna ingin menerima DubDub atau sebaliknya. Kedua, penelitian ini akan membantu menentukan faktor apa saja yang signifikan dalam menjelaskan niat terhadap DubDub. Sebuah upaya dilakukan apakah keyakinan sikap seperti persepsi kemudahan penggunaan dan persepsi kegunaan memiliki hubungan terhadap adopsi DubDub. Ketiga, penelitian ini termasuk yang pertama menggunakan model penerimaan teknologi dalam konteks telemedicine.

Consumer Adoption of Virtual Reality in Indonesia Through Lens of Diffusion of Innovation Theory and Technology Acceptance Model Wisnuseputro, Regianto; Dellyana, Dina
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.50813

This research explores the prospective adoption of Virtual Reality technologies in the Indonesian consumer market by identifying key factors and constructs that influence the consumer adoption in Indonesia. The study considers the successful efforts of Virtual Reality technology manufacturers to create consumer-level hardware within the price range of household electronic devices. In this case, we measure the willingness of the Indonesian mass consumer market to adopt this technology. Quantitative survey analyzed using the combined framework of Diffusion of Innovation Theory and Technology Acceptance Model is used for this study. The study concludes that Observability and Social Influence are the major factors of new technology adoption in the Indonesian consumer market, among others. In general, Indonesia consumer market has good attitude towards future Virtual Reality technology adoption. Therefore, it is recommended that any attempts to capture the Indonesian market by Virtual Reality manufacturers consider these factors. A Go-To-Market strategy applying the learnings from this study is also provided within this study.

RESILIENCE AND INNOVATION OF SMALL INDEPENDENT RETAILERS IN POST-COVID ECONOMIC RECOVERY IN EMERGING MARKET Irfan Saleh; Dina Dellyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3182

This study investigates how strategic planning, operational business practices, retailer supplier relationship, and technology adoption affect the performance of small independent retailers in Indonesia. By using Structural Equation Modeling (SEM) via SmartPLS, data were gathered from 283 retailers in Indonesia, West Java Province, specifically in Majalengka, Cirebon, Kuningan, and Indramayu between February and May 2025. Covid19 degraded the business sectors, the aim of study is to reveal how small independent retailer can survive and grow. The findings shows that both effective business operations and the use of technology significantly enhance customer loyalty, which is important in boosting retailer performance. Moreover, relationship among retailers and suppliers bridging the mediation effect of strategic planning on performance. Although strategic planning does not directly influence loyalty, its indirect effects highlight the importance of surrounding factors. The study reinforces the theoretical frameworks of the Technology to Performance Chain (TPC) and the relational view of firm performance, while proposing practical insights for retail strategy and digital innovation in emerging markets.

Service Innovation Strategies in Healthcare: A Case Study of Clinic Skin Care Business Putri, Octaviani Surya; Dellyana, Dina
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 4 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i4.449

The global beauty and aesthetic industry has experienced remarkable growth, driven by rising consumer consciousness towards self-care and wellness. In Indonesia, the skincare and aesthetic services market has evolved significantly, with the medical aesthetics market reaching USD 257.05 million in 2023 and projected to grow to USD 495.64 million by 2029. This study explores service innovation strategies in healthcare, specifically within the context of Clinic Skin Care X, an aesthetic clinic in Bandung. The research focused on identifying service quality gaps using the SERVQUAL model and developing practical service innovations to address these gaps. Using a mixed-methods approach, data was collected from 85 patients through structured questionnaires based on the SERVQUAL framework. The analysis revealed that Clinic X generally meets or exceeds customer expectations, with the Empathy dimension recording a positive gap (+0.244). However, the Reliability dimension showed the largest negative gap (-0.938), signaling challenges in consistently meeting promises regarding consultation punctuality and pharmacy services. Based on these findings, strategic service innovations were proposed, including digital queue management systems, mobile app notifications, enhanced staff communication training, and workflow improvements. The study concludes that prioritizing the Reliability dimension through systematic digital transformation and staff empowerment can significantly enhance patient satisfaction and establish sustainable competitive advantage in the aesthetic clinic market.

The Role of Growth Hack Strategy in Influencing Customer Purchase Intention in a New EdTech Start-up: a Case Study of Smartz Centre Ayunda, Batari; Dellyana, Dina
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1430

Customer purchase intention is a critical metric for measuring sustainable growth in educational technology (EdTech) startups. This study aims to examine which growth hack strategy variables, based on the AARRR framework by Bohnsack and Liesner (2019), significantly influence customer purchase intention and to provide strategic recommendations for Smartz Centre, a new EdTech platform in Indonesia. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM), with five main variables: acquisition, activation, revenue, retention, and referral. Data were collected through an online questionnaire involving 211 respondents, consisting of both internal users (students and parents) and external potential users. The model analysis demonstrated that all variables have a significant influence on customer purchase intention, with the highest path coefficients recorded for revenue (β = 0.412), retention (β = 0.401), and referral (β = 0.387). Acquisition (β = 0.201) and activation (β = 0.195) also showed positive and statistically significant contributions, although to a lesser extent. The model explained 87.2% of the variance in customer purchase intention (R² = 0.872), indicating a strong predictive power. These results suggest that while acquiring and activating new users remain essential, greater emphasis should be placed on monetizing existing users, maintaining loyalty, and utilizing word-of-mouth referrals to drive sustainable customer intent to purchase. Theoretically, this study contributes to the development of a data-driven growth hack framework adapted to the EdTech context. Practically, the findings support Smartz Centre in designing targeted strategies, such as premium service bundling, personalized retention programs, and structured referral incentives, to increase purchase conversion. Limitations include the absence of deeper segmentation and qualitative insight. Future research should consider mixed-method approaches and longitudinal data to capture changes in purchase behavior over time.

Understanding the Importance of Generation Z’s Eyewear Choices: The Role of Online and Offline Shopping Experiences in Fashion Products Dewi, Wafiq Aulia Sukma; Dellyana, Dina
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.50049

This study examines factors influencing Generation Z's purchase intentions in the eyewear market in South Tangerang, Indonesia, focusing on service quality, brand consciousness, social media influence, and online shopping. Using Structural Equation Modeling (SEM), the research identifies intermediate constructs such as perceived value, brand trust, and customer trust, which shape purchasing decisions. The findings show that service quality is the most significant factor in shaping perceived value, which in turn impacts purchase intention. Brand consciousness influences brand trust, while social media significantly affects brand trust and loyalty. The study also highlights that online shopping experiences have a stronger impact on trust than offline shopping, reflecting Gen Z's digital preferences.

APPLICATION OF AHP TO DETERMINE CRITICAL SUCCESS FACTOR FOR OUTSOURCING AUDIO PROJECT BASED SERVICE: A CASE STUDY OF PT. SHEFAI INDONESIA Muhammad Faishal; Dina Dellyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2482

This Research provides business process model for an organization that attempts to improve outsourcing strategy in the audio services sector. This research uses the case study approach by applying the Analytical Hierarchy Process (AHP) as a means to define critical success factors in outsourcing project-based audio services at PT. Shefai Indonesia. The research identifies the following as the seven most important criteria that are likely to determine the success of outsourcing: Adequate Communication Channels, Effective Feedback, Skilled Engineers, Skilled Voice Actor Pool, Skilled Project Manager, Turnaround Time Delivery, and Information Security. The study further combines internal (SWOT) and external (PESTEL) analyses to design a complete outsourcing workflow and business structure. To solve the problem, the business process incorporates five key stages, which are supported with CSFs at at critical points to enhance efficiency, vendor collaboration, and service quality

I MAMMOGRAPHY ACCEPTANCE WITH INSIGHTS FROM PATIENT AND HEALTHCARE PROFESSIONAL USING UTAUT Aulia Dyah Hutami Kawigraha; Dina Dellyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 2 (2025): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i2.2601

Breast cancer currently positioned as the leading cause of cancer-related mortality among women in Indonesia, highlighting the urgent need for early detection and accurate diagnosis. AI-assisted mammography is one of a potential solution to detect the cancer early and reduce radiologist workload. However, the adoption of AI mammography remains limited, due to skepticism among healthcare professionals, and a lack of patient awareness. This study aims to evaluate the acceptance of AI mammography using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, by incorporating insights from both healthcare professionals and female patients aged 30 and above. A mixed-method approach was employed, quantitative surveys from 480 women and interviews 8 healthcare professionals. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions significantly impact Behavioral Intention to adopt AI mammography. However, the relationship between Behavioral Intention and actual Use Behavior did not meet reliability and validity thresholds, suggesting that adoption is still in its early phase. Key barriers identified include limited AI exposure, infrastructure disparities, regulatory constraints, and concerns over job displacement among radiologists.

Determinant Influencing Factors For Customer Preferences In Local Fragrance Product (Case Study: Multitude Fragrance) Yudha Ginting, Pascal; Dellyana, Dina
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.109

Significant changes have occurred in Indonesian business lines, including the types of local perfume businesses in Indonesia. Even today, Indonesia is one of the world's leading producers and consumers of perfume. According to the Indonesian Perfume Industry Association, Indonesia became Southeast Asia's second largest perfume market in 2019. (AIPI). In recent years, the use of perfume products has increased rapidly in Indonesia, particularly for native perfume items. Technological advancements that make it easier to produce and market regional perfume goods have aided the growth of Indonesia's local perfume sector. Local perfume manufacturers can use technology to improve product quality, streamline production, and simplify marketing and promotion. consumers This study seeks to determine the factors that influence consumers before they decide to purchase a local perfume product. After identifying the factors that influence these preferences, researchers use the AHP (Analytical Hierarchy Process) method to determine the priority of each of these criteria. The researcher also attempted to categorize this research based on five main criteria that were generated based on the experiences of perfume users, namely price, aroma, design quality, marketing promotions, and influence from others. The qualitative analysis method, which was presented descriptively from the results of interviews, and qualitative analysis, which was analyzed using the AHP method and surveys in general, were used by researchers. The results of the AHP analysis are used to influence the purchase of local perfumes after they have been evaluated. This study was carried out for Multitude Fragrance, a local perfume company in Jakarta, Indonesia. The proposed solution is based on the findings of AHP and interviews, and it attempts to address the issues identified in each factor that influences customer preference in selecting local perfume products.

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