Garuda - Garba Rujukan Digital

Determinant Influencing Factors For Customer Preferences In Local Fragrance Product (Case Study: Multitude Fragrance) Pascal Yudha Ginting; Dina Dellyana
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.109

Significant changes have occurred in Indonesian business lines, including the types of local perfume businesses in Indonesia. Even today, Indonesia is one of the world's leading producers and consumers of perfume. According to the Indonesian Perfume Industry Association, Indonesia became Southeast Asia's second largest perfume market in 2019. (AIPI). In recent years, the use of perfume products has increased rapidly in Indonesia, particularly for native perfume items. Technological advancements that make it easier to produce and market regional perfume goods have aided the growth of Indonesia's local perfume sector. Local perfume manufacturers can use technology to improve product quality, streamline production, and simplify marketing and promotion. consumers This study seeks to determine the factors that influence consumers before they decide to purchase a local perfume product. After identifying the factors that influence these preferences, researchers use the AHP (Analytical Hierarchy Process) method to determine the priority of each of these criteria. The researcher also attempted to categorize this research based on five main criteria that were generated based on the experiences of perfume users, namely price, aroma, design quality, marketing promotions, and influence from others. The qualitative analysis method, which was presented descriptively from the results of interviews, and qualitative analysis, which was analyzed using the AHP method and surveys in general, were used by researchers. The results of the AHP analysis are used to influence the purchase of local perfumes after they have been evaluated. This study was carried out for Multitude Fragrance, a local perfume company in Jakarta, Indonesia. The proposed solution is based on the findings of AHP and interviews, and it attempts to address the issues identified in each factor that influences customer preference in selecting local perfume products.

Technology Acceptance Model and Wearable ElectroCardioGraph (DubDub) Tetra Perwira; Dina Dellyana
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i6.900

Model penerimaan teknologi (TAM) mengusulkan bahwa persepsi kemudahan penggunaan dan persepsi kegunaan memprediksi penggunaan alat. Studi yang sedang berjalan menyelidiki TAM untuk tugas-tugas yang berhubungan dengan pekerjaan dengan teknologi DubDub, dan menggunakan TAM sebagai dasar untuk membuat hipotesis pengaruh variabel-variabel tersebut terhadap penggunaan DubDub sebagai alat memantau kondisi jantung saat bekerja. Kematian terhadap serangan jantung saat melakukan aktivitas menurut data kemenkes diIndonesia sangat tinggi. Hal ini telah menjadi momok menakutkan bagi pekerja usia produktif, sehingga perlu adanya alat yang dapat memonitor kondisi jantung secara realtime. DubDub sebagai wearable electrocardiograph diharapkan mampu mengurangi tingkat kematian akibat serangan jantung di Indonesia, walaupun DubDub tidak menggantikan kegunaan ECG yang berada dirumah sakit. Studi ini berfokus pada penyelidikan penerimaan pengguna individu terhadap DubDub di masyarakat sebagai alat monitor jantung yang efektif. Ini mengembangkan model penggunaan teknologi untuk kesehatan. Kontribusi penelitian ini ada tiga. Pertama, penelitian ini dapat membantu mengidentifikasi apakah pengguna ingin menerima DubDub atau sebaliknya. Kedua, penelitian ini akan membantu menentukan faktor apa saja yang signifikan dalam menjelaskan niat terhadap DubDub. Sebuah upaya dilakukan apakah keyakinan sikap seperti persepsi kemudahan penggunaan dan persepsi kegunaan memiliki hubungan terhadap adopsi DubDub. Ketiga, penelitian ini termasuk yang pertama menggunakan model penerimaan teknologi dalam konteks telemedicine.

The Role of Growth Hack Strategy in Influencing Customer Purchase Intention in a New EdTech Start-up: a Case Study of Smartz Centre Ayunda, Batari; Dellyana, Dina
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1430

Customer purchase intention is a critical metric for measuring sustainable growth in educational technology (EdTech) startups. This study aims to examine which growth hack strategy variables, based on the AARRR framework by Bohnsack and Liesner (2019), significantly influence customer purchase intention and to provide strategic recommendations for Smartz Centre, a new EdTech platform in Indonesia. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM), with five main variables: acquisition, activation, revenue, retention, and referral. Data were collected through an online questionnaire involving 211 respondents, consisting of both internal users (students and parents) and external potential users. The model analysis demonstrated that all variables have a significant influence on customer purchase intention, with the highest path coefficients recorded for revenue (β = 0.412), retention (β = 0.401), and referral (β = 0.387). Acquisition (β = 0.201) and activation (β = 0.195) also showed positive and statistically significant contributions, although to a lesser extent. The model explained 87.2% of the variance in customer purchase intention (R² = 0.872), indicating a strong predictive power. These results suggest that while acquiring and activating new users remain essential, greater emphasis should be placed on monetizing existing users, maintaining loyalty, and utilizing word-of-mouth referrals to drive sustainable customer intent to purchase. Theoretically, this study contributes to the development of a data-driven growth hack framework adapted to the EdTech context. Practically, the findings support Smartz Centre in designing targeted strategies, such as premium service bundling, personalized retention programs, and structured referral incentives, to increase purchase conversion. Limitations include the absence of deeper segmentation and qualitative insight. Future research should consider mixed-method approaches and longitudinal data to capture changes in purchase behavior over time.

APPLICATION OF AHP TO DETERMINE CRITICAL SUCCESS FACTOR FOR OUTSOURCING AUDIO PROJECT BASED SERVICE: A CASE STUDY OF PT. SHEFAI INDONESIA Muhammad Faishal; Dina Dellyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2482

This Research provides business process model for an organization that attempts to improve outsourcing strategy in the audio services sector. This research uses the case study approach by applying the Analytical Hierarchy Process (AHP) as a means to define critical success factors in outsourcing project-based audio services at PT. Shefai Indonesia. The research identifies the following as the seven most important criteria that are likely to determine the success of outsourcing: Adequate Communication Channels, Effective Feedback, Skilled Engineers, Skilled Voice Actor Pool, Skilled Project Manager, Turnaround Time Delivery, and Information Security. The study further combines internal (SWOT) and external (PESTEL) analyses to design a complete outsourcing workflow and business structure. To solve the problem, the business process incorporates five key stages, which are supported with CSFs at at critical points to enhance efficiency, vendor collaboration, and service quality

I MAMMOGRAPHY ACCEPTANCE WITH INSIGHTS FROM PATIENT AND HEALTHCARE PROFESSIONAL USING UTAUT Aulia Dyah Hutami Kawigraha; Dina Dellyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 2 (2025): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i2.2601

Breast cancer currently positioned as the leading cause of cancer-related mortality among women in Indonesia, highlighting the urgent need for early detection and accurate diagnosis. AI-assisted mammography is one of a potential solution to detect the cancer early and reduce radiologist workload. However, the adoption of AI mammography remains limited, due to skepticism among healthcare professionals, and a lack of patient awareness. This study aims to evaluate the acceptance of AI mammography using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, by incorporating insights from both healthcare professionals and female patients aged 30 and above. A mixed-method approach was employed, quantitative surveys from 480 women and interviews 8 healthcare professionals. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions significantly impact Behavioral Intention to adopt AI mammography. However, the relationship between Behavioral Intention and actual Use Behavior did not meet reliability and validity thresholds, suggesting that adoption is still in its early phase. Key barriers identified include limited AI exposure, infrastructure disparities, regulatory constraints, and concerns over job displacement among radiologists.

Determinant Influencing Factors For Customer Preferences In Local Fragrance Product (Case Study: Multitude Fragrance) Yudha Ginting, Pascal; Dellyana, Dina
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.109

Significant changes have occurred in Indonesian business lines, including the types of local perfume businesses in Indonesia. Even today, Indonesia is one of the world's leading producers and consumers of perfume. According to the Indonesian Perfume Industry Association, Indonesia became Southeast Asia's second largest perfume market in 2019. (AIPI). In recent years, the use of perfume products has increased rapidly in Indonesia, particularly for native perfume items. Technological advancements that make it easier to produce and market regional perfume goods have aided the growth of Indonesia's local perfume sector. Local perfume manufacturers can use technology to improve product quality, streamline production, and simplify marketing and promotion. consumers This study seeks to determine the factors that influence consumers before they decide to purchase a local perfume product. After identifying the factors that influence these preferences, researchers use the AHP (Analytical Hierarchy Process) method to determine the priority of each of these criteria. The researcher also attempted to categorize this research based on five main criteria that were generated based on the experiences of perfume users, namely price, aroma, design quality, marketing promotions, and influence from others. The qualitative analysis method, which was presented descriptively from the results of interviews, and qualitative analysis, which was analyzed using the AHP method and surveys in general, were used by researchers. The results of the AHP analysis are used to influence the purchase of local perfumes after they have been evaluated. This study was carried out for Multitude Fragrance, a local perfume company in Jakarta, Indonesia. The proposed solution is based on the findings of AHP and interviews, and it attempts to address the issues identified in each factor that influences customer preference in selecting local perfume products.

Technology Acceptance Model and Wearable ElectroCardioGraph (DubDub) Perwira, Tetra; Dellyana, Dina
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i6.900

Model penerimaan teknologi (TAM) mengusulkan bahwa persepsi kemudahan penggunaan dan persepsi kegunaan memprediksi penggunaan alat. Studi yang sedang berjalan menyelidiki TAM untuk tugas-tugas yang berhubungan dengan pekerjaan dengan teknologi DubDub, dan menggunakan TAM sebagai dasar untuk membuat hipotesis pengaruh variabel-variabel tersebut terhadap penggunaan DubDub sebagai alat memantau kondisi jantung saat bekerja. Kematian terhadap serangan jantung saat melakukan aktivitas menurut data kemenkes diIndonesia sangat tinggi. Hal ini telah menjadi momok menakutkan bagi pekerja usia produktif, sehingga perlu adanya alat yang dapat memonitor kondisi jantung secara realtime. DubDub sebagai wearable electrocardiograph diharapkan mampu mengurangi tingkat kematian akibat serangan jantung di Indonesia, walaupun DubDub tidak menggantikan kegunaan ECG yang berada dirumah sakit. Studi ini berfokus pada penyelidikan penerimaan pengguna individu terhadap DubDub di masyarakat sebagai alat monitor jantung yang efektif. Ini mengembangkan model penggunaan teknologi untuk kesehatan. Kontribusi penelitian ini ada tiga. Pertama, penelitian ini dapat membantu mengidentifikasi apakah pengguna ingin menerima DubDub atau sebaliknya. Kedua, penelitian ini akan membantu menentukan faktor apa saja yang signifikan dalam menjelaskan niat terhadap DubDub. Sebuah upaya dilakukan apakah keyakinan sikap seperti persepsi kemudahan penggunaan dan persepsi kegunaan memiliki hubungan terhadap adopsi DubDub. Ketiga, penelitian ini termasuk yang pertama menggunakan model penerimaan teknologi dalam konteks telemedicine.

Designing a Social Business Model to Empower Persons with Disabilities Through Art Therapy-Based Community Engagement Mukhlis, Muhammad; Dellyana, Dina
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10269

Amisbudi, an art-based initiative under the Our Dream Indonesia Foundation, empowers neurodiverse youth, especially those with autism and Down syndrome, through painting and creative expression. This study addresses the limitations in Amisbudi’s current operations, including its overdependence on a single founder and the absence of a formalized business model. By proposing a Social Business Model Canvas (SBMC) and Social Return on Investment (SROI), this research aims to create a replicable and sustainable framework that enables community engagement, revenue diversification, and measurable social impact. The study adopts a mixed-method approach including stakeholder interviews, surveys, benchmarking, and internal-external analysis. Findings inform a strategic SBMC proposal the impactful data from SROI for Amisbudi, offering pathways for scale, partnership with CSR programs, and volunteer-driven expansion. This thesis contributes to the discourse on inclusive social entrepreneurship in Indonesia, particularly in the domain of art therapy for people with disabilities.

Designing a Social Business Model to Empower Persons with Disabilities Through Art Therapy-Based Community Engagement Muhammad Mukhlis; Dina Dellyana
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10269

Amisbudi, an art-based initiative under the Our Dream Indonesia Foundation, empowers neurodiverse youth, especially those with autism and Down syndrome, through painting and creative expression. This study addresses the limitations in Amisbudi’s current operations, including its overdependence on a single founder and the absence of a formalized business model. By proposing a Social Business Model Canvas (SBMC) and Social Return on Investment (SROI), this research aims to create a replicable and sustainable framework that enables community engagement, revenue diversification, and measurable social impact. The study adopts a mixed-method approach including stakeholder interviews, surveys, benchmarking, and internal-external analysis. Findings inform a strategic SBMC proposal the impactful data from SROI for Amisbudi, offering pathways for scale, partnership with CSR programs, and volunteer-driven expansion. This thesis contributes to the discourse on inclusive social entrepreneurship in Indonesia, particularly in the domain of art therapy for people with disabilities.

DATA-DRIVEN LOCATION STRATEGY: HOW AHP SUPPORTS EFFECTIVE RESTAURANT SITE SELECTION Aji Rizky Hakim; Dina Dellyana
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1105

The rapid growth of the food and beverage (F&B) service industry in Indonesia has driven increasingly fierce competition, especially in the Greater Jakarta (Jabodetabek) area, which is home to nearly 40% of the nation's F&B service businesses. Therefore, location selection is a strategic decision that significantly determines a restaurant's success. Toko Bakmi Kita, established in Serang City in 2019, plans to expand its business reach to Jabodetabek area with a more measured and data-driven approach. This study aims to identify the key criteria for restaurant location selection using the Analytic Hierarchy Process (AHP) method and evaluate five alternative locations to determine expansion locations. Data was collected through interviews and AHP questionnaires with 15 business owners and professionals in the F&B service sector, as well as secondary data from Google Maps and MAPID. The results show that of the eight main criteria, accessibility is the most influential factor, followed by market attractiveness, rental costs, and customer flow drivers. At the sub-criteria level, distance to main roads, rental payment schemes, and daytime and nighttime occupancy rates are the main determinants of location attractiveness. Of the five locations analyzed, two had the highest scores: Graha Raya Tangerang (Location E) with a score of 88.56 and Grand Wisata Bekasi (Location A) with a score of 85.12. Both were deemed to best meet the combination of good access, market potential, and cost structure that support Toko Bakmi Kita's expansion in Jabodetabek area.

Title

Found 34 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 34 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 34 Documents
Search