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All Journal Jurnal Kajian Komunikasi ProTVF PRofesi Humas
Cho, Sung Kyum
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Regional film in the dynamics of the national film industry Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
ProTVF Vol 8, No 2 (2024): September 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i2.54275

Abstract

Background: In the last ten years, the Indonesian film industry has experienced significant growth. The national film industry and the regional film industry, one of which is indie films produced in the city of Makassar. The development of films in Makassar began to receive national public attention with the explosion of the film Uang Panai in 2016. Also, in 2017, the success of the movie Silariang received an audience of 183.340 people. Purpose: Examining the impact of Makassar-produced films on the dynamics of Indonesia's domestic film industry is the main objective of this study, including examining its impact on cultural identity, economic variables, and its role in enhancing the uniqueness of national film. Methods: This study employs a qualitative methodology and gathers data through content analysis, observation, and interviews. Results: According to the study's findings, regional films—like those made in Makassar—are essential to the growth and advancement of the country's film industry. This demonstrates how crucial it is to acknowledge and encourage filmmaking outside of the major industrial hubs. Conclusion: Research shows that regional films have the potential to positively impact economic growth, especially in the regions where they are produced. It encourages the creative economy, creates local employment opportunities, and offers direct and indirect financial benefits. Implications: There is a need to recognize and promote regional films to encourage the diversity of Indonesian films; this study is also expected to provide a comprehensive understanding of the relationship between regional films and the dynamics of Indonesian films.
Distribution system and promotion of Makassar films Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54456

Abstract

Background: In the film industry, producers and distributors are responsible for producing quality films and ensuring they are effectively accessible to audiences. Therefore, the right distribution strategy is crucial to a film’s success in the market. Effective film distribution contributes to increased visibility of film works, revenue for producers and distributors, and awareness of film culture and stories. The same also applies to film production in Makassar. Local filmmakers often experience many obstacles in distributing films, ranging from limited budgets to the need for more screens due to a lack of audience enthusiasm. Therefore, marketing public relations is needed to reach the audience. Purpose: Therefore, analysing the barriers to distribution and promotion undertaken by filmmakers in Makassar is important to determine the proper distribution and promotion. Methods: This research uses qualitative research methods and uses a case study approach. Results: The research found that cinema remains the primary distribution channel for Makassar films despite limited screens and monopolistic practices. Filmmakers face challenges like unfavourable screening times and locations. Conclusion: Despite the rapid development of technology, cinema is still the most significant distribution and promotion dynamic. Even so, filmmakers can use alternative channels so that the right audience can consume films. In conducting the promotion, it is appropriate for Filmakker Makassar to use online media, offline media, and word of mouth. Through social media, promotion can reach a broader and faster audience; then, through offline media, such as roadshows, the filmmaker is able to attract support from various groups and local officials; the last is word of mouth. Community engagement can also attract potential audiences.
Technological innovation and social construction of Makassar film industry’s production and distribution Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57773

Abstract

Background: Cinematography has evolved significantly with technological advancements. In Makassar, Indonesia, film distribution faced challenges due to limited cinemas and competition with imported films. The research explores how technology has transformed film production, distribution, and promotion in Makassar. It addresses gaps in understanding regional cinema’s adaptation to technological changes. Purpose: This research aimed to examine the role of technology in transforming film production and distribution around Makassar. Methods: The study employed qualitative research methods with a case study approach. Data was collected through interviews and observation with key figures in Makassar’s film industry, including producers, directors, and editors. The research applied the Social Construction of Technology (SCoT) theory to analyze how social factors shaped and influenced technology. Results: In pre-production, technology helps with audience research and visual concept design; In the production stage, digital cameras increase image quality and flexibility. In post-production, advanced software allows for better editing and visual effects despite limited local experts; In distribution, it expanded from theaters to streaming platforms, reaching a wider audience. All stages benefit from better collaboration through digital tools. Conclusion: This study found that technology has significantly impacted all stages of filmmaking in Makassar. At the pre-production stage, digital tools facilitate collaboration and audience research. During production, advanced cameras and equipment enhance visual quality and creative possibilities. Post-production benefits from sophisticated editing software, although some processes still require expertise outside the region. Film distribution does not rely on movie theatres; it is distributed through platforms like Netflix, Disney+, Hulu, and Prime Video. Implications: Specifically, findings suggest that regional filmmakers should invest in digital skills and explore diverse distribution channels. Theoretically, the study contributes to understanding how SCoT applies in regional film contexts. It highlights the importance of considering local social dynamics in technological adoption within creative industries.
Nation brand image and trust level of foreign citizens Damayanti, Trie; Dida, Susanne; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38540

Abstract

The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country. 
Co-Authors Atwar Bajari Dadang Rahmat Hidayat Lilis Puspitasari Susanne Dida Trie Damayanti