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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Ekonomi dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Journal of Innovative and Creativity JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Budi Istiyanto
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PERAN MEDIA SOSIAL, INFLUENCER, DAN KEBUDAYAAN MELALUI PERILAKU KONSUMTIF TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN VARIABEL INTERVENING PADA PRODUK BTS MEAL Ismi Dwi Purwanti; Budi Istiyanto
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 5 No. 2 (2022): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v5i2.456

Abstract

This research aims to determine the relationship between social media, influencers, and culture on purchasing decisions through consumptive behavior as an intervening variable on BTS Meal products. In this research, social media, influencers, culture and consumptive behavior are aspects that influence BTS fans in buying BTS Meal products. The subjects in this research are BTS Meal fans who live in Solo Raya and are 15 to 50 years old with an unknown number. The sampling method used is the purposive sampling method using quantitative methods using the formula from Sugiyono, the number of samples is 96 people who are rounded up to 100 people with an error rate of 10%. The method of collecting information in this research uses a primary approach by distributing questionnaires. Information analysis was carried out using multiple linear regression with SPSS windows version boost. 26. Information analysis processed through SPSS includes data instrument testing (validity test and reliability test), classical assumption test (normality test, multicollinearity test, and heteroscedasticity test) and hypothesis testing (t test, F test, and R2 test).
Peningkatan Pendapatan Melalui Pengelolaan Bernilai Tambah pada Usaha Rumahan Ida Ayu Kade Rachmawati Kusasih; Budi Istiyanto
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 1 NOMOR 2 SEPTEMBER 2017 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.056 KB) | DOI: 10.30595/jppm.v1i2.1836

Abstract

The role of a wife has begun to shift into an entrepreneur now. This starts with a home-based business that was initially done to fill the spare time after the housekeeping duty were completed. But in managing the business they are still simple oriented just to fill the time, so that this business is not able to develop properly. This dedication seeks to empower the home-based business to be able to have added value that previously only runs with many limitations. Implementation of community service program on partner 1 (Arum Snack) by giving peanut slicer to save time to make sliced peanut so that productivity will increase. Likewise with the financial management that has been separating business finances with the family though still manually using a cash book.For partner 2 (Yasmin Collection) already has blogs and facebook to expand its online marketing range. An online address created by the name Yasmin Online Shop that shifts from fashion sales goes to typical Klaten snacks produced by home-based production around partners. The products is Marketed to outside Java, especially Kalimantan although that is still limited.Monitoring and evaluation on activities and mentoring program are still done. The addition of brand on partner products is also done so that the products can be more marketable. Simple financial management assistance is done so that partners can access loans from financial institutions to increase their working capital.Increased revenue in this program is achieved on all of the partners. Suggestion that can be given is  more attention from the governments in the development of home-based businesses involving academics.  Keyword : revenue increase, home business
Pengaruh Brand Trust, E-wom, dan Gaya Hidup Terhadap Keputusan Pembelian Melalui Aplikasi Shopee di Solo Raya Delvia Putri Anjaswati; Budi Istiyanto
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.357 KB) | DOI: 10.54066/jrea-itb.v1i2.262

Abstract

Penelitian dilakukan untuk mengetahui bagaimana Brand Trust, E-WOM (Electronic Word Of Mouth) dan Gaya Hidup mempengaruhi keputusan pembelian melalui aplikasi Shopee. Populasinya adalah konsumen pengguna aplikasi Shopee. Metode pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling. Jumlah sampel sebanyak 96 responden yang sudah pernah berbelanja melalui aplikasi Shopee di Solo Raya. Penelitian dengan metode kuantitatif dan pengumpulan data menggunakan kuesioner dalam bentuk google form. Uji instrument data, uji asumsi klasik, dan analisis regresi linier berganda dengan program SPSS merupakan teknik yang digunakan untuk analisis data. Hasilnya menunjukkan bahwa variabel E-WOM dan Gaya Hidup berpengaruh signifikan terhadap keputusan pembelian melalui aplikasi Shopee, sedangkan Brand Trust tidak berpengaruh signifikan terhadap keputusan pembelian. Variabel Brand Trust, E-WOM (Electronic Word Of Mouth) dan Gaya Hidup secara simultan (bersama-sama) berpengaruh signifikan terhadap keputusan pembelian melalui aplikasi Shopee.
Pengaruh Live Streaming Video Promotion, Diskon Harga, Online Costumer Review Saat Live Streaming Tiktok Terhadap Keputusan Pembelian Riska Dwi Arrohma; Budi Istiyanto
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 3 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i3.266

Abstract

The purpose of this study is to determine the effect of live streaming video promotion, price discounts and online customer reviews when live streaming Tiktok on purchasing decisions. This research method uses quantitative methods with data analysis using instrument data tests, classical assumption tests, and multiple linear regression analysis using the SPSS application. The sampling method used is non-probability sampling with purposive samp ling techniques. The number of samples obtained by 140 respondents who had shopped through Tiktok live streaming in Solo Raya. The results of this study show that the variables of the influence of live streaming video promotion, price discounts and online customer reviews have a significant partial effect on purchasing decisions on Tiktok live streaming. While the variables The influence of live streaming video promotion, price discounts and online customer reviews simultaneously has a significant effect on purchasing decisions through Tiktok live streaming.
Optimasi Konten Instagram dalam Strategi Promosi Bisnis Foto Pernikahan Sekawan Stories Anis Yaasir Musthofa; Budi Istiyanto
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.853

Abstract

Photography has grown rapidly, especially in the wedding photography industry which now requires an effective business promotion strategy. This research aims to identify how business people utilize Instagram as a promotional medium and strengthen Instagram content in Sekawan Stories' wedding photography business promotion strategy. Using a descriptive qualitative method, this study collected data through interviews and virtual ethnographic observations to understand how Sekawan Stories utilizes Instagram as a promotional medium. The results show that Sekawan Stories effectively utilizes various Instagram features, such as Feed, Instastory, Highlight, Video Reels, and Instagram Ads to increase visibility and audience engagement. Their marketing strategies include endorsements with well-known vendors, use of the Answer Question feature, conducting giveaways, and offering discounts at certain moments. Instagram provides a great opportunity for wedding photography businesses to expand their market reach and increase promotional effectiveness. By optimizing their content and marketing strategies on Instagram, Sekawan Stories managed to attract the attention of new customers, increase interaction, and strengthen relationships with existing customers. Overall, Instagram proved to be a highly effective platform in digital marketing strategies in the wedding photography industry.
ANALISIS PENGARUH STRATEGI PROMOSI, BRAND IMAGE, DAN SECURITY TERHADAP KEPUTUSAN PENGGUNAAN GOPAY DI SOLO RAYA Pangestu, Ahmad Rifanda; Budi Istiyanto
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i6.5042

Abstract

Abstrak Penelitian ini dilakukan untuk melihat pengaruh Strategi Promosi, Brand Image, dan Security terhadap keputusan penggunaan aplikasi Gopay. Populasi diambil diwilayah Solo Raya dalam penelitian ini metode yang digunakan adalah purposive sampling sehingga jumlah populasi yang diambil dalam penelitian ini sejumlah 96 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu metode kuantitatif atau menyebar kuesioner. Regresi berganda merupakan metode yang digunakan di penelitian ini. Hasil dari penelitian ini menunjukan secara parsial strategi promosi, brand image, dan security berpengaruh secara positif dan signifikan terhadap keputusan penggunaan Gopay. Strategi Promosi, Brand Image, dan Security secara simultan berpengaruh positif dan signifikan terhadap keputusan penggunaan Gopay. Kata kunci: strategi promosi, brand image, security, dan keputusan penggunaan Abstract This research was conducted to see the influence of Promotion Strategy, Brand Image, and Security on the decision to use the Gopay application. The population taken in the Solo Raya region in this study the method used was purposive sampling so that the total population taken in this study was 96 respondents. The data collection technique used in this study is the quantitative method or spreading questionnaires. Multiple regression is the method used in this study. The results of this study show that partially the promotion strategy, brand image, and security have a positive and significant effect on the decision to use Gopay. Promotion, Brand Image, and Security strategies simultaneously have a positive and significant effect on the decision to use Gopay. Keywords: promotion strategy, brand image, security, and usage decisions
PENGARUH PROMOTION, ONLINE CUSTOMER REVIEW DAN PRICE CONSCIOUSNESS TERHADAP PURCHASE INTENTION PADA PENGGUNA SHOPEE DI SOLO RAYA Syaskia Moethya Aulia Az’zahra; Budi Istiyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 9 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i9.2506

Abstract

This research aims to determine the influence of promotion, online customer reviews, and price consciousness on repurchase intention among Shopee users in Solo Raya. The independent variables used in this research are Promotion (X1), Online Customer Review (X2), and Price Consciousness (X3) and Purchase Intention as the dependent variable. The data in this research is primary data taken using a questionnaire distributed via Google Form to social media via direct message. The population of this research is consumers who have shopped using Shopee in Solo Raya. Sampling was carried out using Non-Probability Sampling with purposive sampling technique. The total sample was 90 respondents. The data analysis technique used is multiple linear regression analysis with partial results or t test showing that the Promotion (X1) and Online Customer Review (X2) variables have a calculated t value > t table 1.98793 and a significance value smaller than 0.05. so that the variables promotion and online customer reviews have a significant positive influence on purchase intention among Shopee users in Solo Raya. Meanwhile, the variable Price Consciousness (X3) has t count < t table -1.98793 and a significance value greater than 0.05, so the price consciousness variable is among Shopee users in Solo Raya.
PENGARUH KUALITAS PRODUK, DESAIN DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PRABOTMAMA DI SHOPEE) Rizka Nur Yuliati; Budi Istiyanto
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4046

Abstract

The background to this research is the development of marketplaces in the digital era where purchases of various kinds of products can be accessed anytime and anywhere, this creates opportunities for people to create the business ventures they desire. The aim of this research is to find out whether product quality, product design and product price influence Prabotmama consumer purchasing decisions at Shopee. The sample was 96 respondents calculated using the Rao Purba (1996) formula. “This analysis technique uses multiple linear regression analysis, t test, and analysis of the coefficient of determination using SPSS version 25. Based on the results of the t test, it shows that product quality (X1) and product design have no significant effect on purchasing decisions, while the price variable (X3) has an effect. significant to purchasing decisions.”
PERAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI MAKANAN PENUTUP MANIS KEKINIAN DI SOLO RAYA: The Role of Social Media Instagram as a Promotional Medium for Modern Sweet Desserts in Solo Raya Supriyati, Rina Ashar; Budi Istiyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.4111

Abstract

This research aims to analyze the role of social media Instagram as a promotional tool in the trendy dessert industry in Solo Raya. Utilizing a qualitative research approach, this study involved five informants who are business actors in the dessert sector. The results indicate that Instagram serves as a primary platform that facilitates interaction between business actors and consumers while expanding audience reach. Several key factors identified include hobbies as the main motivation, consistency in content posting, relevance to current trends, and maintaining good relationships with Loyal Consumers. Additionally, the ease of access and interactive features of Instagram , such as stories and reels, contribute to the effectiveness of promotions. Therefore, this study concludes that Instagram functions not only as a promotional medium but also as a tool for building community and maintaining customer loyalty in the trendy dessert business in Solo Raya.
Efektivitas Pengamanan Barang Milik Negara (BMN) Berupa Peralatan Kantor di Lembaga Penyiaran Publik Radio Republik Indonesia (LPP RRI) Surakarta Shephia Candra Prasiskasari; Budi Istiyanto
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5570

Abstract

Securing State Property (BMN) is one of the stages of the state property cycle to protect goods from the risk of loss, damage, and misuse. The purpose of this study is to determine the effectiveness of procedures for securing state property for office equipment at LPP RRI Surakarta. The research method used is descriptive qualitative research. The data collection techniques used by the author include observation, interviews, and review of documents and archives. Based on the author's research results at LPP RRI Surakarta, securing state property for office equipment is said to be effective but not optimal. The security process is carried out in accordance with the Peraturan Menteri PUPR No. 30 of 2020 and is completed on time. Activities are carried out with accurate measurements and are on target and objective. Although there are errors in the installation of barcode labels, the Decree for the Application for Use Status is missing, and users who move goods do not comply with the provisions, so improvements need to be made to increase the effectiveness of securing state property for office equipment at LPP RRI Surakarta.
Co-Authors Amanda Putri Apriliani Anis Yaasir Musthofa Delvia Putri Anjaswati Diah Marssyanda Ambarsari Ida Ayu Kade Rachmawati Kusasih, Ida Ayu Ismi Dwi Purwanti Melania Sintia Dewi Pangestu, Ahmad Rifanda Riska Dwi Arrohma Rizka Nur Yuliati Shephia Candra Prasiskasari Supriyati, Rina Ashar Syaskia Moethya Aulia Az’zahra Wahyu Intan Isnaini