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All Journal Ensiklopedia of Journal Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE Jurnal Ilmu Sosial, Humaniora dan Seni
Saunir, Ihsan
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FUNGSI INFORMASI PRODUK DAN PENGETAHUAN PERAWATAN BAGI PEMAKAI LENSA KONTAK LUNAK DI OPTIK KOTA PADANG Amir, Amril; Yusfita, Ermi; Saunir, Ihsan
Ensiklopedia of Journal Vol 4, No 4 (2022): Vol 4 No. 4 Edisi 1 Juli 2022
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.756 KB) | DOI: 10.33559/eoj.v4i4.1184

Abstract

This study discusses the function of product information and care knowledge for users of soft contact lenses in optics, Padang Padang City. This study aims to determine: (1) Information obtained by users on products available at Optik Padang City. (2) How to use and care for good soft contact lenses for eye health at Optik Padang City. (3) The impact of wearing and maintaining soft contact lenses on eye health at Optik Padang City. (4) Handling of the use and maintenance of soft contact lenses at Optik Padang City using quantitative descriptive methods. By using descriptive quantitative method. The population in this study were all patients wearing soft contact lenses at Optik Padang City in the period 15 December 2021-15 January 2022. Data were collected through questionnaires and research instruments using a Check List. The results showed that the respondents did not fully know the correct and correct information on soft contact lens care products, as many as 33 respondents (72%) studied the correct information on the correct soft contact lens care procedures from the product information provided. In addition, 27 (60%) respondents know how to use and care for soft contact lenses that are good for eye health at Optik Padang City, while 34 respondents (76%) know about the impact of wearing and maintaining soft contact lenses that are not according to the standard and 31 respondents (69%) did not know how to handle the use of soft contact lenses.
Analisa Dampak Bahasa Iklan Di Media Sosial Terhadap Penjualan Di Dian Optikal Padang Saunir, Ihsan
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 3 No. 1 (2024): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v3i1.2035

Abstract

Advertising is one of the factors that support the increase in sales volume. Advertising is very influential on sales volume, each company assumes that the greater the advertising costs incurred will affect the increase in sales. This study aims to examine the effect of advertising costs on sales volume at Dian optical. This study uses a quantitative method, which is of the correlation type and data taken for 2 years starting in 2021-2022 and the calculation uses monthly data consisting of Advertising Costs and Sales Volume. Data collection was carried out using documentation and interview methods. The data analysis used is simple linear regression analysis and significant testing using the t test. The test results using the t test produce a positive and significant effect of Advertising Costs on Sales Volume with t count = 3,791 greater than t table = 2.074 with an error rate of 5%.
Bahasa Promosi Yang Menarik Dalam Peningkatan Penjualan Di Optik Yogya Kuantan Singingi Riau Saunir, Ihsan
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 4 No 1 (2025): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v4i1.1896

Abstract

Promotion is an activity carried out by a company with the aim of informing, informing, persuading, and influencing consumers in choosing or buying a product offered by the company ofcourse using the attractive language. This study uses a quantitative approach, this is based on the existing problems, the quantitative approach is very appropriate because it emphasizes the numbers (numerical) which are then processed using statistics. Statistically, the hypothesis proposed by the data in the hypothesis test, it can be concluded that the hypothesis presents the influence of attractive promotional language on increasing sales at Optik Yogya Kuantan Singingi is positive and very strong with a percentage of 80%.
Pengaruh Bahasa Iklan Media Sosial Terhadap Peningkatan Penjualan Di Kota Padang Saunir, Ihsan; Amril, Khairalfi Jumanisa; Amir, Amril
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 4 No 2 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v4i2.2191

Abstract

This study aims to determine the influence of social media advertising language on sales improvement at Optik Jaya and Dian Optikal in Padang City. The background of this research is based on the phenomenon that many optical business owners have utilized social media as a promotional tool, but have not yet optimized the use of persuasive and emotional advertising language. This research uses a quantitative method with a survey approach. The sample consists of 100 respondents who are customers or social media followers of the two optical stores. Data were collected using a closed-ended questionnaire with a Likert scale and analyzed using simple linear regression. The results show that social media advertising language has a significant influence on sales improvement, with an R² value of 0.534. This means that 53.4% of the variation in sales increase is influenced by advertising language, while the remaining 46.6% is influenced by other factors. The findings indicate that using advertising language that is attractive, emotional, and culturally relevant can increase consumer interest and buying actions.
Co-Authors Amril Amir Amril, Khairalfi Jumanisa Yusfita, Ermi