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All Journal Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Amril, Khairalfi Jumanisa
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Pengaruh Bahasa Iklan Media Sosial Terhadap Peningkatan Penjualan Di Kota Padang Saunir, Ihsan; Amril, Khairalfi Jumanisa; Amir, Amril
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 4 No 2 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v4i2.2191

Abstract

This study aims to determine the influence of social media advertising language on sales improvement at Optik Jaya and Dian Optikal in Padang City. The background of this research is based on the phenomenon that many optical business owners have utilized social media as a promotional tool, but have not yet optimized the use of persuasive and emotional advertising language. This research uses a quantitative method with a survey approach. The sample consists of 100 respondents who are customers or social media followers of the two optical stores. Data were collected using a closed-ended questionnaire with a Likert scale and analyzed using simple linear regression. The results show that social media advertising language has a significant influence on sales improvement, with an R² value of 0.534. This means that 53.4% of the variation in sales increase is influenced by advertising language, while the remaining 46.6% is influenced by other factors. The findings indicate that using advertising language that is attractive, emotional, and culturally relevant can increase consumer interest and buying actions.
Pengaruh Penggunaan Media Sosial Terhadap Ragam Bahasa Mahasiswa Akademi Refraksi Optisi Padang Amril, Khairalfi Jumanisa; Saunir, Ihsan
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 5 No 1 (2026): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v5i1.2484

Abstract

The development of social media has influenced students’ communication patterns, including their use of language varieties. The intensity of interaction in digital spaces encourages the emergence of non-standard language, abbreviations, and code-mixing, which tend to carry over into academic contexts. This study aims to analyze the effect of social media use on the language varieties of students at the Padang Academy of Refraction Optician as a vocational institution in the health sector. The study employed a quantitative approach using a survey method involving 80 students who actively use social media. Data were collected through questionnaires and analyzed using descriptive statistics and simple linear regression. The results indicate that social media use has a significant effect on students’ language varieties, with a significance value of 0.000 (p < 0.05) and a coefficient of determination (R²) of 0.40. These findings show that 40% of the variation in students’ language varieties is influenced by social media use, with an increased tendency toward the use of non-standard language, abbreviations, and code-mixing in academic communication. This study provides empirical contributions to strengthening language literacy and fostering academic and professional communication among students in the digital era.
Co-Authors Amril Amir Saunir, Ihsan