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All Journal Arty: Jurnal Seni Rupa International Journal of Research Innovation and Entrepreneurship
Widyalintang, Ari
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A Destination Branding of “Kampung Batik Semarang” Widyalintang, Ari
International Journal of Research Innovation and Entrepreneurship Vol 2 No 1 (2021): June 2021
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijrie.v2i1.53459

Abstract

Kampung Batik Semarang is one of the tourist destinations of centers of Batik Semarangan that were revived since 2006 in the City of Semarang. Nevertheless, there are still many tourists who are not familiar with Semarang Batik Village as a tourist destination in the City of Semarang. Kampung Batik Semarang does not yet have an important visual identity to identify the characters distinguishing Kampung Batik Semarang from other tourist destinations. Kampung Batik Semarang requires a visual identity as a means of developing destination branding which aims to increase the public awareness of Kampung Batik Semarang and increase the tourist visits to Kampung Batik Semarang. Therefore, Kampung Batik Semarang requires a design of the visual identity and its application on the destination branding of Kampung Batik Semarang in the form of visual identities e.g., logo and slogan, promotional media, promotional products, and wayfinding signs. The process of designing the visual identities and its application was divided into several stages, i.e., preliminary, pre-production, production, and post-production stages. This study has produced the designs of a logo, slogan, promotional media (through and below the line), promotional products, and wayfinding signs (including informational, directional, and identificational signs).
VISUAL IDENTITY DESIGN AND ITS APPLICATION IN DESTINATION BRANDING KAMPUNG BATIK SEMARANG Widyalintang, Ari; Supatmo, Supatmo
Arty: Jurnal Seni Rupa Vol 12 No 1 (2023): Regular Issue
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v12i01.75662

Abstract

Kampung Batik Semarang merupakan salah satu destinasi wisata sentra Batik Semarangan yang mulaidigalakan kembali sejak tahun 2006 di Kota Semarang. Kendati demikian masih banyak wisatawanyang belum mengenal Kampung Batik Semarang sebagai destinasi wisata di Kota Semarang. KampungBatik Semarang belum memiliki identitas visual yang penting untuk mengidentifikasi karakter yangmembedakan Kampung Batik Semarang dengan destinasi wisata lain. Kampung Batik Semarangmemerlukan identitas visual sebagai sarana pengembangan destination branding yang bertujuan untukmeningkatkan awareness masyarakat terhadap Kampung Batik Semarang dan meningkatkan kunjunganwisata ke Kampung Batik Semarang. Oleh karena itu, Kampung Batik Semarang memerlukanrancangan Identitas visual dan aplikasinya pada destination branding Kampung Batik Semarang berupaidentitas visual (logo dan slogan), media promosi, promotional product,dan wayfinding sign. Prosesperancangan identitas visual dan aplikasinya terbagi kedalam beberapa tahap, yaitu tahap : 1)preliminary, 2) pra produksi, 3) produksi, dan 4) pasca produksi. Perancangan ini menghasilkan logo,slogan, desain media promosi (through the line & below the line), desain promotional product, dandesain wayfinding sign (informational sign, directional sign, identificational sign).
Co-Authors Supatmo, Supatmo