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All Journal Sebelas Maret Business Review Journal of Digital Marketing and Halal Industry SEMAR Jurnal Manajemen dan Pemasaran Jasa
Saktiawan, Bimo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Environmental responsibility performance and sales growth: Are service companies better? Ratih Wulandari, Trisninik; Saktiawan, Bimo; Risfandy, Tastaftiyan
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21204

Abstract

Concern about the environment continues to intensify amid the issues of global warming and climate change. Encourages consumers and the public to demand that companies do more to improve their environmental responsibility performance. As a developing country, Indonesia's environmental performance could be more effective than that of developed countries. This research investigates whether environmental responsibility performance affects sales growth. Using Refinitiv data on environmental responsibility performance and company financial report data in Indonesia from 2016-2022. The results showed that increasing environmental responsibility performance will have a positive and significant impact on the company's sales growth. Enhancing environmental responsibility performance will foster a positive image among consumers and society. The company's steps in improving environmental responsibility performance are reducing costs and creating environmentally friendly products. This product will attract more consumers and increase sales growth. However, after comparing service and non-service companies, we found that environmental performance is only significant in non-service companies. Because non-service companies' products and consumer expectations are directly related to environmental responsibility performance, they receive the benefits. On the one hand, the government can contribute to increasing environmental responsibility performance by issuing regulations and providing incentives or subsidies, especially for service companies.
Financial Benefits from The Millennial Generation in Choosing Islamic Mortgages: Do Digital Marketing Channels Matter? Amri, Syaiful; Risfandy, Tastaftiyan; Saktiawan, Bimo; Dewi, Toifsa Rosita
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.26163

Abstract

The slow provision of houses or residences that are not balanced with the number needed has led to a backlog in Indonesia. As a result, house prices are getting higher, making it difficult for the lower middle class. This problem has become a burden for millennials when building an ideal family with affordable housing. Many think owning a house is a dream that is difficult to realize. To overcome this, the government has tried to provide homeownership credit (kredit pemilikan rumah-KPR) or mortgage loans to provide subsidies for affordable housing in conventional and Sharia or Islamic contracts. Unlike conventional mortgages, Islamic mortgages have a contract as a sale, purchase, or cooperation, not an interest-bearing debt. This study investigates whether financial benefits and digital marketing channels influence the millennial generation's decision to use Islamic mortgages. The research sample consisted of 131 BTN Syariah bank customers born between 1981 and 1996. Our PLS-SEM analysis revealed that financial benefits and digital marketing channels directly affect choosing Islamic mortgages. However, the interaction between the two variables does not have a significant effect. The possibility behind this result is that financial benefits are the main attribute that stands alone regardless of whether it is communicated through digital marketing channels. Therefore, this study suggests that bank managers and stakeholders strive to improve the financial benefits of Islamic mortgages as a core value to attract consumers. In addition, they also need to properly manage the digital marketing channels they have to provide a positive impression.
The influence of brand image on purchase intention in social commerce TikTok Shop: The role of trust Saktiawan, Bimo; Permatasari, Harnung Indah; Wulandari, Trisninik Ratih
Sebelas Maret Business Review Vol 8, No 1 (2023): June 2023
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v8i1.75851

Abstract

People are starting to change their habits, especially after the Covid-19 pandemic, which made them prefer shopping online. Many online shopping platforms can be used by consumers, including social media as well as e-commerce or the social commerce term TikTok Shop. The TikTok application has great potential in the e-commerce sector, including the marketing industry and online shopping media in the form of short videos. On the other hand, TikTok can provide a positive value to the brand image of a product. If the product has a positive brand image, the impact will be that people will trust and know the product well. Besides the brand image, consumer purchase intention is also based on trust. The problem is consumer trust in TikTok as a social media-based online shopping tool is still being debated. This study aims to prove the effect of brand image mediated by customer trust on purchase intention in the social commerce TikTok Shop. This research method is quantitative, and the data used is primary data from an online survey via LimeSurvey. The total number of respondents is 333 people who are spread throughout Indonesia. Next, the collected data was analyzed by SEM on SmartPLS. The results of the study show that brand image has a significant effect on customer trust and purchase intention.
Independent directors and profitability: Evidence from Indonesia Rachmadi, Erfan; Saktiawan, Bimo
Sebelas Maret Business Review Vol 9, No 1 (2024): June 2024
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v9i1.90198

Abstract

The primary response to this issue was to introduce and strengthen the role of independent directors in the board of directors. Independent directors aim to improve the quality of corporate governance by ensuring adequate management supervision so that stakeholders and shareholders can be well looked after. This article examines independent directors' influence on company profitability in Indonesia. The data used in this research comes from 90 companies in Indonesia from 2013 to 2022. We use panel data regression analysis as a method to measure the influence of independent directors on profitability. We find that independent directors have a significant favorable influence on company profitability. These findings support the hypothesis that the presence of independent directors can improve company performance through effective monitoring and objective decision-making. In addition, these results show that good corporate governance practices, namely practices involving independent directors, are an essential factor in increasing company profitability in Indonesia.
Memanfaatkan Media Sosial Untuk Pemasaran Digital Di UMKM Binaan OK OCE Indonesia Rany, Tarysha Aulya Putri; Saktiawan, Bimo; Wulandari, Trisninik Ratih; Risfandy, Tastaftiyan
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 13, No 2 (2024): November
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v13i2.87587

Abstract

Di tengah persaingan para pebisnis menggunakan Instagram sebagai wadah promosinya, masih banyak pemilik bisnis lain yang belum bisa menggunakan media sosial Instagram secara baik salah satunya UMKM (Usaha Mikro Kecil dan Menengah). Maka dari itu, latar belakang dari kegiatan pendampingan ini bertujuan untuk membantu para UMKM terlebih yang terdampak pandemi Covid-19 untuk bisa menggunakan fitur-fitur pada Instagram secara efektif dalam memasarkan produk penjualannya dengan mengikuti kegiatan pendampingan yang dilakukan selama empat bulan. Pada proses kegiatan ini, objek yang akan diambil adalah beberapa UMKM yang berlokasi di Pulau Jawa dan mitra yang merupakan anggota binaan OK OCE Indonesia. Kami membagi kegiatan ke dalam tiga tahap yaitu sebelum pendampingan, saat pendampingan, dan setelah dilakukan pendampingan. Hasil dari pendampingan yang dilakukan terhadap masing-masing UMKM terkait dengan penggunaan Instagram sebagai tempat memasarkan produknya, mengalami progress yang signifikan terlebih dalam mengelola akun Instagram dan memanfaatkan fitur-fitur yang ada. Ini dibuktikan dimana UMKM binaan yang telah diberikan pendampingan atau treatment mengalami kenaikan followers Instagram dan komentar positif. Harapan ke depan, kegiatan pendampingan semacam ini dapat dilakukan secara rutin bisa tahunan ataupun bulanan. Sehingga UMKM dapat terbuka dengan teknologi baru dan tren yang sedang terjadi demi mendukung keberlangsungan kemajuan UMKM Indonesia. Kata kunci: Media Sosial, Pemasaran Digital, UMKM, Pengabdian
Pemberdayaan UMKM melalui pembentukan Komunitas Bisnis Ibu-Ibu Desa Lumbungkerep Pujianto, Eksal; Indarto, Irman; Mufid, Rizal Badarul; Darmadi, Najma Bintang Hati; Risfandy, Tastaftiyan; Saktiawan, Bimo
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 13, No 1 (2024): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v13i1.80320

Abstract

Komunitas Bisnis Ibu-ibu Desa Lumbungkerep bertujuan untuk memberikan pemahaman dan keterampilan bisnis kepada ibu-ibu pelaku UMKM di Desa Lumbungkerep. Kegiatan ini dilaksanakan melalui metode sosialisasi, pelatihan, serta pendampingan dengan berkolaborasi dengan PKK. Partisipasi dan antusiasme 30 orang ibu-ibu terhadap komunitas ini sangat tinggi pada pengadaan pelatihan UMKM. Dari ketiga pelatihan yang telah terlaksana, ibu-ibu peserta komunitas mendapatkan pemahaman mengenai pengelolaan keuangan, pemasaran produk, dan perizinan berusaha. Komunitas Ibu-ibu Desa Lumbungkerep sangat berguna untuk memajukan UMKM di Desa Lumbungkerep melalui berbagai pelatihan serta pendampingan dalam mengelola bisnis mereka. Diharapkan komunitas ini dapat berjalan secara berkelanjutan. The contribution of Micro, Small, and Medium Enterprises (MSMEs) to the GDP at 60.51% is undeniable. The digital transformation and the COVID-19 pandemic emphasize the urgency for MSMEs to prosper. The challenge of the digital revolution in Lumbungkerep Village, Klaten Regency, Central Java, is the focus of this community service. The establishment of the Komunitas Bisnis Ibu-ibu Desa Lumbungkerep by KKN 154 Universitas Sebelas Maret aims to provide understanding and business skills to the women involved in MSMEs in the village. Activities include socialization, training, and mentoring in association with the Pemberdayaan Kesejahteraan Keluarga (PKK) community. The participation and enthusiasm of 30 women in this community are remarkably high in UMKM training. Through three guided training sessions, community members gained insights into financial management, product marketing, and business licensing. The Lumbungkerep Village Women's Community has proven to be a valuable platform for fostering collaboration and innovation, supporting local MSMEs to enhance product value and income, and promoting sustainable welfare and economic growth through various training and mentoring initiatives in managing their businesses.
Co-Authors Darmadi, Najma Bintang Hati Dewi, Toifsa Rosita Indarto, Irman Mufid, Rizal Badarul Permatasari, Harnung Indah Pujianto, Eksal Rachmadi, Erfan Rany, Tarysha Aulya Putri Ratih Wulandari, Trisninik Syaiful Amri Tastaftiyan Risfandy, Tastaftiyan Trisninik Ratih Wulandari, Trisninik Ratih