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All Journal JITK (Jurnal Ilmu Pengetahuan dan Komputer) International Journal of Advanced Multidisciplinary Greenation International Journal of Tourism and Management
Wahid, Ayi
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Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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IMPROVING MARKETING PERFORMANCE OF THE INFORMATION TECHNOLOGY INDUSTRY Wahid, Ayi; Afifah, Vivi; Saroso, Dana Santoso
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol 7 No 2 (2022): JITK Issue February 2022
Publisher : LPPM Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1166.494 KB) | DOI: 10.33480/jitk.v7i2.2822

Abstract

The marketing performance of the information technology industry in DKI Jakarta was still low, allegedly due to customer focus, cross-functional coordination, and relatively low organizational capability. The purpose of this research was to determine and analyze the effect of customer focus, cross-functional coordination, and organizational capability partially or simultaneously on marketing performance. Descriptive and explanatory survey methods, the method used in this research with a sample size of 200 respondents, while the data analysis method used a structural equation model. The results showed that customer focus, cross-functional coordination, and organizational capability partially or simultaneously had a positive and significant effect on marketing performance with a contribution of 76%. Cross-functional coordination was partially the most dominant variable influencing marketing performance. The results of other studies show that the most dominant dimension in measuring customer focus was the service process dimension. While product development and marketing program preparation are the dominant dimensions in measuring cross-functional coordination, interpersonal skills are the dominant dimensions in measuring organizational capability, and profitability is the most dominant dimension in measuring marketing performance..
Increasing E-Loyalty of E-Commerce Users Through E-Satisfaction and e-Trust Wahid, Ayi; Vivi Afifah
International Journal of Advanced Multidisciplinary Vol. 1 No. 4 (2023): International Journal of Advanced Multidisciplinary (January - March 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i4.165

Abstract

This study aims to prove and analyze the effect of e-service quality on e-loyalty, both directly and indirectly through e-satisfaction and e-trust of e-commerce users. The unit of analysis used was e-commerce users (Tokopedia, Shopee, Bukalapak, Lazada, Blili) in the DKI Jakarta area. The method used was a quantitative method with a sample of 200 respondents, data processing using the structural equation model method. The results of the analysis show that e-service quality directly or indirectly has a positive effect on e-loyalty through e-satisfaction and e-trust. Other results show that e-satisfaction and e-trust are partial mediating on the effect of e-service quality on e-loyalty. However, mediating e-satisfaction on the effect of e-service quality on e-loyalty has the greatest influence, when compared to the direct effect of e-service quality on e-loyalty and the indirect effect through e-trust. The research implication was an increase in e-loyalty, especially an increase in purchase intention of e-commerce users was by increasing e-satisfaction, especially increasing convenience, where e-satisfaction can be increased if e-commerce companies were able to improve e-service quality, especially increasing fulfillment of e-users commerce.
Mediating of Organizational Commitment in Improving Employee Performance Wahid, Ayi; Vivi Afifah
International Journal of Advanced Multidisciplinary Vol. 1 No. 3 (2022): International Journal of Advanced Multidisciplinary (October - December 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i3.204

Abstract

The purpose of this research was to determine and analyze the effect of leadership style and work motivation simultaneously or partially on organizational commitment, as well as the implications for employee performance at hospitality industry. The population in this study were employees of hospitality industry in Bandung West Jaba. The research method used in this research was descriptive and explanatory survey methods with a sample of 79 respondents, and the data analysis method used was path analysis using SPSS version 20 data processing software. Based on the results of the research found that the leadership style and work motivation simultaneously or partially have a positive and significant effect on organizational commitment, partially work motivation was the most dominant variable affecting the organizational commitment. Organizational commitment has a positive and significant effect on employee performance. Another important finding of this research was that the leadership style and work motivation indirectly have a positive and significant effect on employee performance through organizational commitment.
Enterprise Risk Management, the Balancing Act: Navigating Growth with Financial Health Albert, Albert; Wahid, Ayi; Nengsih, Widya; Prastyaningsih, Nila
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.130

Abstract

This study aims to determine the effect of Enterprise Risk Management (ERM), Company Size (SIZE), Debt to Equity Ratio (DER) and Profitability (ROA) on Company Value at BUMN Commercial Banks on the Indonesia Stock Exchange. The data used is secondary data and the method used is multiple linear regression analysis using the SPSS 20 program to obtain a comprehensive picture of the relationship between one variable and another. The sample of this study consisted of 4 banks from 2012 - 2019 using saturated sampling as a sampling method. The results of this study indicate that the ERM, Company Size and Profitability variables have a significant effect on the Value sometimes with a significance level of less than 5%, while DER partially has no significant effect. The results of simultaneous regression analysis show that ERM, SIZE, DER and ROA together affect Firm Value. The coefficient of determination (Adjusted R Square) of the results of this study is 0.665, which means that the four variables are able to influence 66.50% and the rest is influenced by other proportions that are not variables in this study
Co-Authors Afifah, Vivi Albert Albert Dana Santoso Saroso Nengsih, Widya Prastyaningsih, Nila Vivi Afifah