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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agrotek UMMat
Simatupang, Donny
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Agriculture, Biological Sciences & Forestry

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THE INFLUENCING FACTORS OF TOURIST SATISFACTION AND VISITS IN TAMAN SERIBU BUNGA AGROTOURISM Pakpahan, Helena Tatcher; Simatupang, Donny; Manik, Mitro
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10631

Abstract

This study aims to determine the factors influencing tourist visits during the Covid-19 pandemic. The sampling method was selected purposively at Taman Seribu Bunga Agrotourism County 1, Raya, Berastagi District, Karo Regency, North Sumatra Province. This sampling method uses Purposive Sampling, which is a sampling technique that is not based on random, region or strata but based on considerations that focus on specific goals with a total of 100 respondents. The results showed that the factors influencing visitor satisfaction were: a) Independent variables (infrastructure with a beta coefficient of 0,426 and promotions with a beta coefficient of 0,315) had a positive effect on visitor satisfaction resources (with a beta coefficient of 0,051 and institutions with a beta path coefficient 0,023) simultaneously has a positive but not significant effect on visitor satisfaction. b) The factors that influence tourist visits are: a) Independent variables (infrastructure with a beta coefficient of 0,475, promotion with a beta coefficient of 0,440 and visitor satisfaction with a beta coefficient of 0,554) have a positive and significant effect on tourists visits and resource (coefficients beta line 0,027 and institutional coefficient beta line 0,152) has a positive but not significant effect on tourist visits.
Strategi pengembangan agrowisata jeruk petik sendiri di Kecamatan Merek Kabupaten Karo Simatupang, Jones P; Pakpahan, Helena Tatcher; Panataria, Lince R.; Simatupang, Donny; Hutapea, Kenal
Jurnal Agrotek Ummat Vol 9, No 1 (2022): January
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jau.v9i1.7300

Abstract

Agrotourism is a series of tourism activities that develop agricultural activities as the main target of tourism. Agritourism covers various aspects of agriculture, including natural landscapes, agricultural activities, diversity in agricultural production, agricultural technology, and agricultural customs prevailing. The research purpose was to analyze and identify internal and external factors and develop appropriate strategies for orange self-picking agrotourism. The research was carried out in orange self-picked agrotourism in Merek District, Karo Regency, North Sumatra Province purposively. The research sample was 40 samples. Data analysis was carried out using the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation) matrix, SWOT matrix, and AHP (Analytical Hierarchy Processes). The research results determined the 12 internal factors and 12 external factors. In addition, there were 13 strategies for developing the orange self-picking agrotourism.
Co-Authors Helena Tatcher Pakpahan Hutapea, Kenal Jones Simatupang Manik, Mitro Panataria, Lince R.