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All Journal Kajian Branding Indonesia
Sugiharto, Chavela Angelica Putri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Store Environment Perception pada Interior Toko Sociolla terhadap Dorongan Perilaku Impulsive Buying Sugiharto, Chavela Angelica Putri; Lauwinata, Jesslyn Natalie; Yosevina, Christiana Terecia; Yudianto, Bernardinus Realino
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.83-93

Abstract

This study aims to analyze how perceptions of the store environment can encourage customers’ impulse buying behavior, and what factors influence impulse buying. Also, to analyze how individual characteristics can influence these purchases. The research method used is quantitative research by distributing questionnaires online, using a Likert scale of 1-5. The research was found that impulsive buying tendency and layout had the strongest effect on urge to buy impulsively. maintain a positive store environment and add other strategies to stimulate customer’s tendency that leads to urge to buy impulsively.
Co-Authors Lauwinata, Jesslyn Natalie Yosevina, Christiana Terecia Yudianto, Bernardinus Realino