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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Judicial Review Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Aurelia, Jennifer
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Faktor dan Penerapan Metode Perkembangan Usaha Mikro Kecil Menengah: Usaha Camilan Olahan Jamur Putra, Alexander Carferix; Kovaldo, Calvin; Hendrata, Giovanni Putri; Wijaya, Helen Adriana; Aurelia, Jennifer; Yovian, Vincent; Subagyo, Evan Evander
Journal Pemberdayaan Masyarakat Indonesia Vol 2 No 2 (2020): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2490.558 KB) | DOI: 10.21632/jpmi.2.2.188-219

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan salah satu komponen yang penting dalam perekonomian Indonesia karena dapat memperkuat ekonomi dan memiliki kemampuan untuk menyerap tenaga kerja. Oleh karena itu, sangatlah penting untuk mengaplikasikan strategi pembangunan usaha yang optimal untuk mendukung perkembangan UMKM. Tujuan dari penulisan artikel adalah untuk mengenal pentingnya perkembangan usaha UMKM sebagai kontribusi pada perekonomian nasional dan faktor-faktor yang dapat mempengaruhi pemberdayaan pengusaha UMKM. Artikel ini ditujukan untuk menganalisa strategi pengembangan UMKM, khususnya di Kabupaten Cianjur. Terdapat upaya untuk mengembangkan usaha Ngejamoer yang mencakup process analisis faktor internal, faktor eksternal dan evaluasi kinerja pengusaha dalam perkembangan UMKM, dalam meningkatkan potensi mitra dengan melakukan inovasi dalam proses produksi, meningkatkan tingkat efisiensi operasional, pengaturan finansial usaha dan memperluas jaringan pemasaran. Kendala utama yang dihadapi pengusaha UMKM merupakan kemampuan manajerial, permasalahan modal, keterampilan operasional, kendala pemasaran, membangun brand awareness dan kurang mengimplementasikan strategi untuk mempertahankan pasar yang telah ada. Setelah perbaikan dalam segi operasional, branding, pemasaran, perluasan channel distribusi dan pengelolaan keuangan, terdapat pengaruh positif pada usaha Ngejamoer. Dampak positif yang dialami merupakan perbaikan proses internal usaha dalam aspek produksi dan keuangan, peningkatan brand awareness dan terdapat peningkatan peningkatan pada penjualan.
Legal Insights on Symbolism in Traditional Architecture: Protecting Batam’s “Kampung Tua” Lie, Cindie; Royce, Charles; Rahman, Maria Puteri; Istiqomah, Nurul; Aurelia, Jennifer; Disemadi, Hari Sutra
Journal of Judicial Review Vol. 26 No. 2 (2024): December 2024
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jjr.v26i2.9850

Abstract

In today’s rapidly modernizing world, traditional architecture often faces threats from swift development and urbanization. Protecting traditional architecture is not merely about preserving physical structures; it is about understanding and maintaining the cultural values embedded within them. By employing an empirical juridical method that combines juridical, conceptual, and ethnographic approaches, this research seeks to explore the philosophical, historical, and cultural values inherent in the traditional Malay architecture of Kampung Tua in Batam City. Additionally, it aims to analyze the relevance and applicability of intellectual property concepts within the context of local communal identity. The findings reveal that while traditional Malay architecture has been recognized as part of communal intellectual property, its legal protection remains inadequate. Proper inventory, documentation, and official recognition are necessary to strengthen legal protection, with collaboration between the government, indigenous communities, and academics being crucial to keeping this cultural heritage alive.
PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN GAG PTC SURABAYA Yohans, Silvia; Aurelia, Jennifer; Sutanto, J.E.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.16907

Abstract

The study aims to analyze the impact of price, product quality, and service quality on purchase decisions at GAG PTC Surabaya. This research employs a quantitative approach, with data collected through offline questionnaire distribution. The sample consists of 170 respondents who meet the criteria of having purchased products at GAG PTC Surabaya at least twice and being between 17 and 55 years old. The sampling technique employed is non-probability sampling using a purposive sampling approach. The data analysis is conducted using multiple linear regression analysis. The findings of this study indicate that: (1) price has a significant influence on the purchase decision of GAG products, (2) product quality significantly affects the purchase decision of GAG products, and (3) service quality also has a significant impact on the purchase decision of GAG products.
Co-Authors Disemadi, Hari Sutra Hendrata, Giovanni Putri J.E. Sutanto Kovaldo, Calvin Lie, Cindie Nurul Istiqomah Putra, Alexander Carferix Rahman, Maria Puteri Royce, Charles Subagyo, Evan Evander Wijaya, Helen Adriana Yohans, Silvia Yovian, Vincent