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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis Mahasiswa Socius: Social Sciences Research Journal
Mulia, Amrin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Role of BRI Bank Medan Perjuangan Unit for Customer's Households, Indonesia Rosmika, T. Enita; Mulia, Amrin; Chairy, Putra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 4 (2019): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i4.600

Abstract

This study aims is to finds out how the role of BRI Bank in Medan Perjuangan unit for customer’s households. This type of research that will be used in this study is the correlation method, which describes systematically about the influence of the KUR government program channeled by PT. BRI (Persero) Tbk. The result of this study the results of the 30 sample / debtor research, it can be concluded that the debtor feels an increase in living standards starting from increased production turnover, sales value, total profits, number of employees, and business assets after borrowing from BRI Bank Medan Perjuangan Unit. With the increase in the customer's business after making a loan to BRI Medan Perjuangan, it can be said that the loan received is well used for the business of the debtors and thus the credit assistance provided by the BRI Perjuangan Unit can be said to be effective in developing micro and small businesses.
Pengaruh Influencer Marketing dan Content Marketing dalam Meningkatkan Minat Beli Masyarakat: Studi Pada Sambal Cobek Pak Awan Binjai Luthfy, M. Riza; Sabrina, Hesti; Mulia, Amrin
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.606

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh influencer marketing dan content marketing dalam meningkatkan minat masyarakat (studi pada Sambal Cobek Pak Awan Binjai). Metode penelitian yang digunakan dalam penelitian ini adalah  penelitian kuantitatif dengan menggunakan metode survei dan juga menggunakan teknik pengumpulan data menggunakan kuesioner untuk mengetahui pengaruh influencer marketing dan content marketing dalam meningkatkan minat masyarakat (studi pada Sambal Cobek Pak Awan Binjai). Hasil penelitian menunjukkan bahwa minat beli Sambal Cobek Pak Awan Binjai sebelum dan sesudah menggunakan influencer marketing dan content marketing dapat meningkatkan minat beli masyarakat. Promosi yang dilakukan influecer dan beberapa konten menarik tentang Sambal Cobek Pak Awan Binjai digunakan untuk menambah ataupun memperluas jangkauan pembeli diluar dari Kota Binjai.
Pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Coffee Shop di Kecamatan Medan Baru Pinem, Kristopani; Mulia, Amrin; Suryani, Wan
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10478807

Abstract

The purpose of this research is to find out how entrepreneurial knowledge influences business success, to find out how entrepreneurial skills influence business success and to find out how entrepreneurial knowledge and entrepreneurial skills influence the success of coffee shop businesses in Medan Baru sub-district. The population in this study was all 256 coffee shops. The sample in the research was 72 coffee shops taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that entrepreneurial knowledge has a positive and significant effect on business success, entrepreneurial skills have a positive and significant effect on business success and entrepreneurial knowledge and entrepreneurial skills have a significant and simultaneous effect on the success of coffee shop businesses in Medan Baru sub-district
Co-Authors Chairy, Putra Hesti Sabrina Luthfy, M. Riza Pinem, Kristopani T. Enita Rosmika, T. Enita Wan Suryani