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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara ECONOMETRICS: Journal of Sustainable Economics and Management
Maharani, Atika
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digitalisasi Promosi dan Pemasaran Produk Olahan Madu Klanceng UMKM LUMINTU Desa Lubuk Banjar Maharani, Atika; Shiddiq, M. Ja’far Ash; Perdian, Deru; Agustin, Soneta; Juliyanti, Anggun; Mardalena, Ervin; Noviansyah, Noviansyah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8422

Abstract

UMKM Madu LUMINTU di Desa Lubuk Banjar menghadapi tantangan dalam diversifikasi produk dan keterbatasan jangkauan pemasaran. Pengabdian ini bertujuan memperkuat daya saing mitra melalui inovasi madu, penguatan branding, dan digitalisasi pemasaran.  Metode pelaksanaan dilakukan secara partisipatif melalui empat program utama: edukasi pembuatan produk olahan madu berupa gummy bee dan stik keripik biji wijen madu sebagai upaya diversifikasi produk, pengembangan konten promosi online melalui platform website dan media sosial, penguatan identitas visual, serta pengadaan media promosi fisik. Hasil kegiatan menunjukkan peningkatan literasi digital mitra dalam mengelola platform pemasaran dan terciptanya aset visual yang profesional. Inovasi produk gummy bee berhasil meningkatkan minat konsumsi lokal, sementara penggunaan media promosi fisik dan pemasaran maket memperkuat kepercayaan konsumen terhadap mutu produk. Kesimpulannya, sinergi antara inovasi produk olahan dan optimalisasi saluran digital mampu menciptakan ekosistem pemasaran komprehensif yang memperluas pangsa pasar UMKM LUMINTU secara berkelanjutan.
Pengaruh Keamanan Transaksi Terhadap Kepercayaan Pengguna E-Wallet pada Platform E-Commerce Putriana, Septi Giseila; Yani, Rika; Putri, Nadia Ega; Maharani, Atika; Puspitasari, Putri; Hawia, Shilvani Laratika; Putri, Liana; Destiarini
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 2 No. 2 (2026): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of e-wallets in e-commerce transactions continues to increase, but on the other hand it still raises issues related to transaction security and protecting user data privacy. This community service activity is aimed at strengthening the understanding of Shopee users in Baturaja regarding the importance of maintaining account security, protecting personal data, and building a sense of trust when carrying out digital transactions. The aim of this activity is to provide education and assistance so that people are more aware of the risks of data misuse and online fraud. Implementation of activities is carried out through socialization, counseling, interactive discussions, as well as providing educational material to participants. The results of the activity showed that participants experienced an increase in understanding regarding the importance of transaction security and data privacy, accompanied by a change in attitude to being more careful in using e-wallets. Thus, this activity shows that digital education plays an effective role in supporting safer, more comfortable and trustworthy use of e-wallets.
Co-Authors Agustin, Soneta Destiarini Hawia, Shilvani Laratika Juliyanti, Anggun Mardalena, Ervin Noviansyah Noviansyah, Noviansyah Perdian, Deru Putri Puspitasari Putri, Liana Putri, Nadia Ega Putriana, Septi Giseila Shiddiq, M. Ja’far Ash Yani, Rika