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All Journal Akademika : Jurnal Keagamaan dan Pendidikan JUMPA : Jurnal Manajemen Pendidikan
Masruroh, Emi
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Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Isu-Isu Kontemporer Pendidikan Agama Islam Di Era Digitalisasi Masruroh, Emi; Khoiroh, Wus’atul
Akademika : Jurnal Keagamaan dan Pendidikan Vol. 21 No. 1 (2025): Akademika: Jurnal Keagamaan dan Pendidikan | June 2025
Publisher : IAIN Datuk Laksemana Bengkalis, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/jkp.v21i1.1066

Abstract

The aim of this article is to analyze contemporary issues of Islamic religious education in the era of digitalization. The research method used is a literature review. The research results show that contemporary issues of Islamic religious education in the era of digitalization include transformation of learning methods, access and equality, quality of materials, character and ethics formation, curriculum integration. The implication of the research is that a more interactive and flexible teaching approach needs to be implemented, where students can learn independently and collaborate through technology. The government and educational institutions must ensure the affordability of technological devices, as well as provide subsidy programs or technology assistance for underprivileged students so that there is no inequality in access to education. Islamic religious education materials must be adapted to current developments without ignoring essential religious values. Then technology must be used as a tool to instill Islamic character values, such as honesty, responsibility and discipline, both in the virtual and real world. Learning must be more adaptive to technological developments, but still prioritize Islamic faith and law.
Transforming Educational Marketing in the Digital Era: Strategies for Utilizing Social Media to Increase the Competitiveness of Secondary Education Institutions Masruroh, Emi; MF, Shafa; Hasanah, Uswatun
JUMPA : Jurnal Manajemen Pendidikan Vol 4, No 2 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jumpa.v4i2.9280

Abstract

This research focuses on the implementation of educational marketing strategies through social media at SMP Fadhilatul Qur'an Ketapang, with the aim of analyzing the impact of these strategies on school visibility and competitiveness. This study uses a qualitative approach with phenomenological methods to understand the subjective experiences and perceptions of education actors related to the use of social media as a marketing tool. The data was collected through in-depth interviews, participatory observations, and analysis of social media content, involving various stakeholders at the school. The results show that the use of social media, particularly the Facebook and Instagram platforms, has significantly increased public engagement and strengthened the school's image in the community. The implications of this study show that marketing strategies through social media can be an effective tool to increase the competitiveness of educational institutions, as long as they are well managed and supported by adequate resources. This research contributes to the education management literature by offering a marketing model that is adaptive to the development of digital technology.
Co-Authors Khoiroh, Wus’atul MF, Shafa Uswatun Hasanah