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All Journal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Permata Sari, Niken
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Determinants of intention buying local foods: a conceptual framework Artha, Bhenu; Tunjung Sari, Utami; Bahri; Permata Sari, Niken
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1437

Abstract

Consuming food from the area has grown in popularity. Local foods have positive effects on the environment, economy, society, and health. In particular, we investigate how consumer beliefs about locavorism is predicted by antecedent factors (i.e., values of collectivistic and individualistic). We also investigate how locavorism is predicted by consumer travel behavior and city branding. We also look at how these sets of beliefs affect consumer attitudes toward and intentions to buy local foods in Special Region of Yogyakarta. By addressing the antecedents of locavorism and placing the constructs of locavorism within an integrated network of antecedents and effects, this study closes a research gap in the field of local food research. We use 9-point scales for questionnaire, which is a novelty in this study, where previous studies used 7 scales. The 9-point scales are used to rate as closely as possible the respondent's response to what is described. This study's conclusions have ramifications for regional food marketers.
Co-Authors Artha, Bhenu Bahri Tunjung Sari, Utami