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All Journal Jurnal Bisnis dan Akuntansi Transekonomika : Akuntansi, Bisnis dan Keuangan CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Advances in Management & Financial Reporting
Dewi, Mutia Sari
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Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI MARKETING TERHADAP MINAT KONSUMEN DALAM PENGGUNAAN JASA KEUANGAN POSPAY PADA PT POS INDONESIA (PERSERO) REGIONAL I SUMATERA Dewi, Mutia Sari; Aslami, Nuri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 4 (2022): July 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i4.148

Abstract

In determining the marketing strategy, we must be able to determine which consumers we can serve and meet their needs well and the company's way to convey their value to these consumers. This study aims to find out what marketing strategies are carried out by PT Pos Indonesia (Persero) Regional I Sumatra on consumer interest in using Pospay financial services. This research model uses an approach with observation and interview methods and involves 2 people. The results of this study are by providing information about products to the public, promotional activities through events, and also sponsorships, encouraging people to use pospay by introducing pospay services, the convenience provided by PT. Pos Indonesia to the public to use Pospay services, optimizing efforts in expanding the marketing target of Pospay products as well as another service of PT Pos Indonesia.
Integrating Corporate Governance Practices into New Financing Projects and Executive Pay Structures Dewi, Mutia Sari
Advances in Management & Financial Reporting Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v1i3.237

Abstract

Purpose: This study aims to explore the integration of corporate governance practices into new financing projects and executive pay structures, highlighting their impact on organizational performance, transparency, and stakeholder trust. It addresses the growing need for robust governance mechanisms to align executive incentives with long-term value creation and effective decision-making in financing projects. Research Design and Methodology: A quantitative descriptive research design was employed, utilizing survey instruments, statistical analysis, and regression modeling to examine the integration of governance practices across diverse corporations. The study focused on the prevalence, determinants, and outcomes of governance integration in financing projects and executive compensation structures. Findings and Discussion: The findings reveal that robust corporate governance mechanisms significantly influence firms' financing decisions and executive compensation structures. Effective governance practices enhance transparency, accountability, and risk management, leading to lower financing costs, greater investor confidence, and improved project outcomes. The study also highlights the role of performance-based executive compensation schemes in aligning executive incentives with shareholder interests, fostering long-term value creation. Implications: The research underscores the importance of integrating corporate governance practices into financing and compensation frameworks to enhance organizational performance and stakeholder trust. It offers practical insights for policymakers, practitioners, and scholars on developing governance mechanisms that ensure prudent decision-making and value optimization. The findings advocate for continuous improvement in governance practices to meet evolving regulatory, shareholder, and societal expectations.
MARKETING STRATEGY ANALYSIS OF OVO DIGITAL WALLET CUSTOMERS INTEREST Dewi, Mutia Sari; Aslami, Nuri
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 3 (2022): APRIL 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.41 KB) | DOI: 10.55047/cashflow.v1i3.170

Abstract

Abstract This study aims to analyze the marketing strategy of customer interest on OVO as digital wallet. This study a qualitative study in the sense that it is a library study with books and other literature serving as the primary object. The data presented is in the form of words, which requires concise and systematic processing. Analysis is a series of straightforward efforts to generate and process research material into a simple framework. The collected data is subsequently examined to obtain information, however first the data is picked for its reliability. In this study, data analysis techniques such as content analysis were used. The finding reveals that the OVO strategy for improving customer advantages through the use of online payment systems is to place emphasis on the payment transaction itself. The points that have been acquired can be redeemed at a later date if the price of the payment specification decreases. Customers can pay while still on the spot, which is surely highly efficient, practical, and quick, making it a method that streamlines the customer's experience overall. By providing a positive environment that caters to their needs, especially for the millennial generation, who happens to be the largest user of the OVO digital wallet, it will encourage them to flock to the merchants that they prefer to visit.
UNDERSTANDING THE ROLE OF PURCHASE INTENTION IN AFFECTING BUYING BEHAVIOR TOWARD GREEN PRODUCT FROM THE TPB PERSPECTIVE Najib, Moh Farid; Dewi, Mutia Sari
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/1tty7f22

Abstract

This research explores how social media marketing strategies—guided by the Theory of Planned Behavior (TPB) and principles of Green Marketing—affect consumers' intentions and purchasing behaviors toward environmentally friendly products. With growing concerns about plastic waste, especially in densely populated and rapidly developing countries like Indonesia, this research aims to address the significant environmental challenges posed by high plastic consumption. This survey has been conducted toward 456 respondents. This study utilized nonprobability sampling by purposive sampling. Smart PLS 3 software used for structural equation modeling This approach allows for the collection of extensive data on consumer behavior and sentiments. The results reveal that Attitude, Subjective Norms, and Perceived Behavioral Control have a significant and positive impact on consumers' intentions to purchase eco-friendly products. Additionally, green advertising and eco-labeling play a crucial role in shaping actual buying behavior toward such products. The intention to purchase also significantly drives environmentally conscious buying behavior. However, green branding does not exhibit a positive influence on consumer purchasing decisions. This suggests that consumers are more likely to develop purchase intentions when companies effectively communicate their environmental commitment. 
Co-Authors Moh Farid Najib Nuri Aslami