Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomika dan Bisnis Islam
fauzi, moch harun
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Hubungan Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan di Pasar Kapasan Surabaya fauzi, moch harun; Cahyono, Hendry
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 3 (2020): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.326 KB) | DOI: 10.26740/jekobi.v3n3.p80-89

Abstract

AbstractThis research was conducted in the Kapasan market in Surabaya, where there are many sellers who sell the same products among other sellers. Attract competition among buyers competing in price and quality of service to attract customers. This study aims to study how the relationship between price and service quality on customer loyalty in the Kapasan Surabaya market. This type of research is quantitative research using data collection through a questionnaire with incidental sampling method. Data analysis used multiple correlation test, partial test (t test), simultaneous test (f test), and coefficient of determination test (R2 test). The results of this study indicate that the price variable has a significant effect on customer loyalty and the service quality variable has a significant effect on customer loyalty. With the test results the coefficient of determination (R2) is at 34.4% meaning that the price and service quality variables play a role of 34.4% on customer loyalty.
Co-Authors Hendry Cahyono