Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Hospitality dan Manajemen Jasa EKONOMIKA45
Evelyn Setiadi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EKONOMIKA45

 1 
PENGARUH ADVERTISING BERBASIS MEDIA SOSIAL TERHADAP MINAT BELI ULANG KONSUMEN DI RESTORAN PIPE AND BARREL SURABAYA Marcus Remiasa; Olivia Gisena Santoso; Evelyn Setiadi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 3 No. 2 (2016): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.855 KB) | DOI: 10.30640/ekonomika45.v3i2.36

Abstract

The most often used Social media are instagram, facebook, and twitter. The main activities in social media are viewing news, uploading photos/video, and giving comment to other member. Conditions such as these is used by cafe or restaurant as a promotional tool, and the main promotion activity is advertising. This study was conducted to determine the influence of advertising which are personal relevance, online interactivity, message and brand familiarity based on social media to re-purchasing intentionat Pipe and Barrel Restaurant, Surabaya. This type of research is quantitative causal with multiple linear regression analysis was used to determine the influence of independent variables on the dependent variable. The results shows personal relevance is the only variabel that have positive and significant influence and become the most dominant variable that gives influence onre-purchasing intention. Online interactivity and brand familiarity havepositive effect but not significant to the re-purchasing intention. Message has negative and not significant effect on the re-purchasing intention. Simultaneously the four variables have positive and significant effect on the re-purchasing intention at Pipe and Barrel Restaurant, Surabaya.
Co-Authors Marcus Remiasa Olivia Gisena Santoso