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All Journal EKONOMIKA45 Jurnal Riset Manajemen
Rizqul Karimah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN KARIR KARYAWAN: (Studi Pada PT. Bank Rakyat Indonesia (BRI) Cabang Sampang) Rizqul Karimah; Sayekti Suindyah; Subijanto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 1 (2021): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.601 KB) | DOI: 10.30640/ekonomika45.v9i1.176

Abstract

This type of research is explanatory research, the research approach uses a quantitative approach, data analysis uses SPSS. The research sample was 46 employees. The objectives of this study are 1). To find a description of the object / research subject 2). To test and analyze the simultaneous influence of work performance, work ability and education with employee career development at PT. Bank Rakyat Indonesia (BRI) Sampang Branch. 3). To test and analyze the relationship between the influence of job performance and career development of employees at PT. Bank Rakyat Indonesia (BRI) Sampang Branch. 4). To test and analyze the relationship between the influence of work ability and career development of employees at PT. Bank Rakyat Indonesia (BRI) Sampang Branch. 5). To test and analyze the relationship between the influence of education and career development of employees at PT. Bank Rakyat Indonesia (BRI) Sampang Branch. 6). To test and analyze which variables between job performance, work ability and education have a dominant influence on employee career development at PT. Bank Rakyat Indonesia (BRI) Sampang Branch. The results showed that
Analisis Strategi Penerapan Digital Marketing dalam Meningkatkan Pendapatan UMKM Keripik Pisang Rizqul Karimah; Zulviar Anas; Faisol Faisol; , Masruroh Masruroh
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): Maret: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.3777

Abstract

The purpose of this study is to describe the strategy of implementing digital marketing to increase the revenue of the Makicha banana chips MSME. This research method uses descriptive qualitative with data collection through interviews, observations, and documentation. The results of this study indicate that the implementation of digital marketing in the Makicha Banana Chips MSME has a positive impact on business development, especially in increasing visibility, market reach, and business revenue. The transition from conventional marketing to the use of social media such as Instagram, WhatsApp, and TikTok is a strategic step in reaching a wider consumer base, including from outside the region. Although the implemented strategy is still simple, such as uploading product photos, testimonials, and sharing information through the story feature, it has been quite effective in attracting consumer interest and increasing the number of orders. However, the implementation of digital marketing is not optimal due to still being constrained by limited human resources, time, and a lack of consistency in content management, so the development of a more structured strategy in content creation is needed. The results of this study are expected to provide an overview for other MSMEs regarding the importance of utilizing social media in expanding the market to increase business revenue.
Co-Authors , Masruroh Masruroh Faisol Faisol Sayekti Suindyah D Subijanto Zulviar Anas