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STUDI KELAYAKAN PENGOLAHAN KERUPUK MANGROVE Desa Sei Nagalawan, Kecamatan Perbaungan, Kabupaten Serdang Bedagai Dinillah Arifah; Yusak Maryunianta; M. Jufri
JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Vol 3, No 9 (2014): Vol 3 No. 9 September 2014
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara

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ABSTRAK Penelitian ini bertujuan untuk menganalisis total biaya produksi, produktivitas tenaga kerja, total penerimaan dan pendapatan bersih pengolahan kerupuk mangrove di daerah penelitian, untuk menganalisis kelayakan pengolahan kerupuk mangrove dan pengembangannya. Metode yang digunakan adalah metode analisis finansial yaitu NPV, IRR, Net B/C. Pengambilan sampel berdasarkan populasi dengan jumlah 40 sampel. Hasil penelitian menunjukkan bahwa biaya investasi pengolahan kerupuk mangrove sebesar Rp. 44.146.000-. Biaya bahan baku dan biaya modal kerja Rp. 91.440.000/tahun. Biaya tenaga kerja sebesar 157.440.000/tahun dan pendapatan Rp 48.254.000/tahun. Dengan nilai NPV pada DF 7,5% adalah Rp 1.686.153.411-. IRR 33,63%-. Net B/C 38,89-. Payback Period selama 11 bulan 25 hari. Wirausaha kerupuk mangrove ini layak untuk diusahakan dan dikembangkan. Kata Kunci :Studi Kelayakan, Kerupuk Mangrove, Pengolahan Kerupuk
A Cognitive Stylistic: Irony and Sarcasm in The Lyrics of Lana Del Rey’S “Norman F***Ing Rockwell!” Using Schema Theory Arifah, Dinillah; Sigalingging, Anggi Yolanda; Rangkuti, Rahmadsyah
Jurnal Penelitian Inovatif Vol 5 No 2 (2025): JUPIN Mei 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.1501

Abstract

This study explore how figure of speech in Norman Fucking Rockwell! by Lana Del Rey is construct meaning through cognitive stylistic lens with focus on schema theory, approached by cognitive stylistics, specifically, the use of schema theory. Using qualitative textual analysis, this study investigates key lyrical expression that evoke disillusionment and critique idealized romantic narratives. It examines the use of irony, sarcasm, metaphor and repetition, interact with listener’s cognitive frameworks to decipher the implications of its message of normative schema of love and masculinity. Sarcastic lines like “Godd**n, man-child” and ironic contrasts such as “Why wait for the best when I could have you?” disrupt conventional expectations and prompt interpretive reevaluation. The findings show that these figures of speech are not merely rhetorical devices but central mechanisms in activating and subverting audience schemata, thereby deepening the emotional complexity and critical stance of the song. This study contributes to a clearer understanding of how cognitive stylistic features especially irony and sarcasm shape listener interpretation and reveal layered meaning in lyric based narratives.